This article is part of a Spotlight series on India's path to global influence. Read more
When it comes to the marketing, brand strategy and communication landscape, we are in the middle of a significant transformation. Things are changing and they will keep changing in the future. Here are some of the things worth taking note of in the new year.
Tech at the forefront
Technology is influencing more and more areas within the brand marketing and communication landscape. Generative AI is being used to optimise marketing, automate repetitive tasks and accelerate A/B testing. On one hand, some brands...