In an age of permacrisis, design for a new care economy in SEA

Brian Chien, Grace Gandi Goesantoso and Mun Yee

By offering support and value-added services to alleviate consumer anxieties, Accenture Song’s Brian Chien, Grace Gandi Goesantoso and Mun Yee Lee say there are many opportunities for brands to be first movers or pioneers in Southeast Asia’s new care economy.

This article is part of a Spotlight series on consumer anxiety and mental health in Asia. Read more

The image of Southeast Asia often conjures optimism for multinational companies – it is a rapidly developing region, home to burgeoning superapp ecosystems and, most of all, a growing youth segment that makes up 34% of the regional population.

The reality of Southeast Asia, however, is much more nuanced. According to a surveyby Milieu, almost four in five of those surveyed in Singapore and the Philippines find life stressful, followed by Malaysia (61%),...

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