Why it matters
Huge rises in e-commerce, and acceleration of purchase behaviors such as BOPIS (Buy Online, Pickup In-Store), combined with the ongoing pandemic, mean retailers and brands have to change their holiday season strategies.
Takeaways
- One-third of shoppers will likely hit the stores earlier than usual, and a little over half plan on sticking to the same shopping schedule that they did last year.
- Even with so much happening online, at the end of the day, people still want interaction, so brands should use channels to engage with their audiences, to communicate the holiday spirit.
- Loyalty programs can help...