Why it matters
In-person brand activations and experiences have been turned on their head by COVID-19, and will require creative new solutions as new regulations define social interaction.
Takeaways
- Brands will have to focus on bookable spaces - this has the added benefit of allowing them to build their CRM function and gather customer data, and put more emphasis on the role of seamless logistics.
- Controlling the flow of people and ensuring that social distancing is upheld means redesigning the same spaces but for fewer bodies.
- For the experiences of now and tomorrow, looking at ways to incorporate safety measures...