This article is part of a Spotlight series on how marketers can optimise influencer marketing strategies in India. Read more
Every adversity presents an opportunity. COVID-19 is no different – marketers had to think out of the box as people remained indoors glued to their screens. Content creators got an opportunity to showcase their talent on social media and millions became influencers. The brands saw this as an opportunity and used the medium to communicate, inspire and connect with their consumers through innovative content. Influencer marketing in India had arrived!
The public domain pegs...