Diversity & inclusion in Indian advertising: Consumer sentiment data

Analyses data from ongoing surveys of Indian consumers, provided by GWI.
  • Indian consumers feel more represented in adverts than the global average, though women are more likely to be sexualised and men more likely made to be funny.
  • According to half of Indians (52%), society is putting too much focus on looks, but just over two in five (43%) also feel that beauty standards are changing for the better and 44% say they feel more confident about their looks than they did a year ago.
  • Three in five respondents (59%) say they support LGBT people being open about their sexual orientation or gender with everyone, but only 53% of people are...

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