Why it matters
The volatility of the COVID-19 pandemic has forced client-agency relationships to change up processes, communicate clearly, and move quickly under pressure.
Takeaways
- Agencies must commit to posing difficult questions, having awkward discussions, and challenging every brief for the betterment of the brand, the work and ultimately, the relationship.
- Agencies need to have the power to provide proof-based stories for clients to make decisions.
- To get to the best creative solution, every required part of the team – from strategy to media – should be working on the brief or business problem from the get-go.
COVID-19 has certainly...