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Why it matters
With the world in the grips of the COVID-19 pandemic for the foreseeable future, the usual ways that agencies and clients find time to nurture their relationships – and build new ones – are off the table. As a great relationship is one of the most important predictors of great work, giving time and thought to how to develop these relationships, even when there can’t be face-to-face interaction, is becoming increasingly necessary.
Takeaways
- Relationships between agencies and clients – and especially clients...