Advertising Association and WARC Expenditure Report

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The most trusted source of adspend data

  • Covers all major media and ad formats
  • Includes adspend by product category
  • Quarterly data back to 1982 and projections for the next two years
  • Data available in Excel format, via bespoke database queries or more than 150 standard tables

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Executive summary cover


Executive Summary Q3 2022

The Advertising Association/WARC Expenditure Report is the most trusted source of UK adspend data. The full executive report and access to the data is available via subscription only, however you can submit your details below to read the executive summary.

Latest press release

UK ad spend flat in Q1 with slight uplift in 2023 outlook

UK adspend held steady at almost £9.0bn in the first three months of 2023, with spend now set to grow by 2.6% to reach £35.7bn this year

Release Schedule

Now available
Q1 2023
October 2023
Q2 2022
January 2024
Q3 2023
April 2024
Q4 2023

“The AA/WARC Expenditure Report is an invaluable source of critical information for the media industry. The quality of their historical data on advertising in the UK is unsurpassed.”

Brian Wieser

Brian Wieser
Founder, Madison and Wall

“AA/WARC figures are the gold standard for UK ad spend. We find the Expenditure Report essential for market analysis, as it enables us to view the top line shifts in media spend easily, while detailed and relevant category breakdowns make more in-depth research possible.”

Douglas McCabe

Douglas McCabe
CEO, Enders Analysis

Who we work with

To ensure you always have the most rigorous data, our sources are always of the highest calibre. Here is a selection of just some of the organisations we work with.