Advertising Association and WARC Expenditure Report
The most trusted source of adspend data
- Covers all major media and ad formats
- Includes adspend by product category
- Quarterly data back to 1982 and projections for the next two years
- Data available in Excel format, via bespoke database queries or more than 150 standard tables
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Executive Summary Q3 2023
UK ad spend rose 5.8% during the first nine months of 2023, to a total of £27.1bn. A strong third quarter result was driven mostly by sharp increases in search (+23.7%) and online display (+24.8%). Our full year forecast has been uprated to 6.4% and we believe the UK's ad market will grow by a further 5.9% in 2024.
Latest press release
UK ad spend up 15.9% in Q3 2023 to £9.6bn
There has been a higher-than-expected increase driven by search and online display. The preliminary estimate for 2023 UK adspend has been upgraded to £37bn, a rise of 6.4% year-on-year.
“The AA/WARC Expenditure Report is an invaluable source of critical information for the media industry. The quality of their historical data on advertising in the UK is unsurpassed.”
Founder, Madison and Wall
“AA/WARC figures are the gold standard for UK ad spend. We find the Expenditure Report essential for market analysis, as it enables us to view the top line shifts in media spend easily, while detailed and relevant category breakdowns make more in-depth research possible.”
CEO, Enders Analysis
Who we work with
To ensure you always have the most rigorous data, our sources are always of the highest calibre. Here is a selection of just some of the organisations we work with.