Advertising Association and WARC Expenditure Report
The most trusted source of adspend data
- Covers all major media and ad formats
- Includes adspend by product category
- Quarterly data back to 1982 and projections for the next two years
- Data available in Excel format, via bespoke database queries or more than 150 standard tables
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Executive Summary Q2 2023
UK ad spend rose 1.0% during the first six months of 2023, to a total of £17.5bn. This encompassed growth of 1.0% in the second quarter which was in line with forecast. Our full year forecast of 2.6% has been maintained with total spend reaching £35.6bn.
Latest press release
UK ad market avoids contraction in Q2 through growth in online channels
Almost £9bn was spent in Q2, with 2023 FY forecast to reach £35.6bn (+2.6%). Four in five advertising pounds are now spent online.
“The AA/WARC Expenditure Report is an invaluable source of critical information for the media industry. The quality of their historical data on advertising in the UK is unsurpassed.”
Founder, Madison and Wall
“AA/WARC figures are the gold standard for UK ad spend. We find the Expenditure Report essential for market analysis, as it enables us to view the top line shifts in media spend easily, while detailed and relevant category breakdowns make more in-depth research possible.”
CEO, Enders Analysis
Who we work with
To ensure you always have the most rigorous data, our sources are always of the highest calibre. Here is a selection of just some of the organisations we work with.