Advertising Association and WARC Expenditure Report

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The most trusted source of adspend data

  • Covers all major media and ad formats
  • Includes adspend by product category
  • Quarterly data back to 1982 and projections for the next two years
  • Data available in Excel format, via bespoke database queries or more than 150 standard tables

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Executive summary cover


Executive Summary Q3 2023

UK ad spend rose 5.8% during the first nine months of 2023, to a total of £27.1bn. A strong third quarter result was driven mostly by sharp increases in search (+23.7%) and online display (+24.8%). Our full year forecast has been uprated to 6.4% and we believe the UK's ad market will grow by a further 5.9% in 2024.

Latest press release

UK ad spend up 15.9% in Q3 2023 to £9.6bn

There has been a higher-than-expected increase driven by search and online display. The preliminary estimate for 2023 UK adspend has been upgraded to £37bn, a rise of 6.4% year-on-year.

Release Schedule

Now available
Q3 2023
April 2024
Q4 2023
July 2024
Q1 2024
October 2024
Q3 2024

“The AA/WARC Expenditure Report is an invaluable source of critical information for the media industry. The quality of their historical data on advertising in the UK is unsurpassed.”

Brian Wieser

Brian Wieser
Founder, Madison and Wall

“AA/WARC figures are the gold standard for UK ad spend. We find the Expenditure Report essential for market analysis, as it enables us to view the top line shifts in media spend easily, while detailed and relevant category breakdowns make more in-depth research possible.”

Douglas McCabe

Douglas McCabe
CEO, Enders Analysis

Who we work with

To ensure you always have the most rigorous data, our sources are always of the highest calibre. Here is a selection of just some of the organisations we work with.