Advertising Association and WARC Expenditure Report
The most trusted source of adspend data
- Covers all major media and ad formats
- Includes adspend by product category
- Quarterly data back to 1982 and projections for the next two years
- Data available in Excel format, via bespoke database queries or more than 150 standard tables
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Latest
Executive Summary Q3 2022
The Advertising Association/WARC Expenditure Report is the most trusted source of UK adspend data. The full executive report and access to the data is available via subscription only, however you can submit your details below to read the executive summary.
Latest press release
UK ad spend flat in Q1 with slight uplift in 2023 outlook
UK adspend held steady at almost £9.0bn in the first three months of 2023, with spend now set to grow by 2.6% to reach £35.7bn this year
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“The AA/WARC Expenditure Report is an invaluable source of critical information for the media industry. The quality of their historical data on advertising in the UK is unsurpassed.”
Brian Wieser
Founder, Madison and Wall
“AA/WARC figures are the gold standard for UK ad spend. We find the Expenditure Report essential for market analysis, as it enables us to view the top line shifts in media spend easily, while detailed and relevant category breakdowns make more in-depth research possible.”
Douglas McCabe
CEO, Enders Analysis
Who we work with
To ensure you always have the most rigorous data, our sources are always of the highest calibre. Here is a selection of just some of the organisations we work with.
