Advertising Association and WARC Expenditure Report

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The most trusted source of adspend data

  • Covers all major media and ad formats
  • Includes adspend by product category
  • Quarterly data back to 1982 and projections for the next two years
  • Data available in Excel format, via bespoke database queries or more than 150 standard tables

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Executive summary cover


Executive Summary Q4 2023

The latest AA/WARC survey data shows that UK ad spend rose 6.1% during 2023, to a total of £36.6bn. Growth was driven mostly by rises in search (+11.9%) and online display (+11.3%) formats which, combined, accounted for three-quarters (75.4%) of all spend. The UK's ad market is projected to grow by a further 5.8% this year and 4.5% in 2025, by when it will be worth more than £40bn.

Latest press release

UK advertising records £36.6bn spend in 2023

New forecasts show ad market’s value is set to reach £38.8bn this year and top £40bn by 2025.

Release Schedule

Now available
Q4 2023
July 2024
Q1 2024
October 2024
Q2 2024
January 2025
Q3 2024

“The AA/WARC Expenditure Report is an invaluable source of critical information for the media industry. The quality of their historical data on advertising in the UK is unsurpassed.”

Brian Wieser

Brian Wieser
Founder, Madison and Wall

“AA/WARC figures are the gold standard for UK ad spend. We find the Expenditure Report essential for market analysis, as it enables us to view the top line shifts in media spend easily, while detailed and relevant category breakdowns make more in-depth research possible.”

Douglas McCabe

Douglas McCabe
CEO, Enders Analysis

Who we work with

To ensure you always have the most rigorous data, our sources are always of the highest calibre. Here is a selection of just some of the organisations we work with.