WARC White Paper 2021


Rethinking brand for the rise of digital commerce.

Rethinking brand for the rise of digital commerce


This first in the market white paper brings together new thinking and exclusive insights from industry experts (Ehrenberg Bass, Karen Nelson Field) and brands (Facebook, Google) to give marketers the resources and framework to amplify the impact of brand building strategies.

Chapters include:

  • Brands don't matter in digital commerce (or do they?)
  • Cut brand investment, it won't impact growth (or will it?)
  • Plan for performance and never for attention (Or should you?)
  • Brand is impossible to measure, let alone in the world e-commerce (or is it?)

Download now

Keynote video

Coming soon: WARC Evidence decks

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How do I balance short and long-term marketing needs?

Addresses how marketers should balance short-term and long-term marketing activity.

How does effectiveness vary by media channel?

Looks at how different channels deliver different outcomes.

How much should I invest to be effective?

Addresses the complex question of how much you should invest to ensure effectiveness.

Webinars

Thursday 17 June 2021

Moveable middle

Presented by Joel Rubinson and Greg Stuart.
Thursday 17 June 2021

Moveable middle

Presented by Joel Rubinson and Greg Stuart.
Thursday 17 June 2021

Moveable middle

Presented by Joel Rubinson and Greg Stuart.