Webinars
WARC regularly partners with marketing thought leaders to present in-depth webinars. With topics ranging from neuroscience to innovation to effective research, this ongoing series will get you up to speed on today's major marketing challenges.
Measuring the value of attention
16 June 2020
With Prof. Karen Nelson-Field (Founder and CEO, Amplified Intelligence) and Jonathan Waite (Senior Director, Global Media Partnerships, Dentsu Aegis Network)
Leading indicators of the future: COVID-19 edition
2nd June 2020
Rita Gunther McGrath, Author, Seeing Around Corners, Faculty, Columbia Business School Center of Global Brand Leadership will discuss how to identify indicators that impact the future of your brand.
Surviving and thriving in the recession and beyond
21st May 2020
Remona Duquesne, Brandgym, and Joe Pullos, Spikes Asia, share the tools, frameworks and learnings to give you the confidence to not only survive but thrive in the current recession.
Pricing in a recession - Setting your strategy
20th May 2020
Fiona McAnena, Partner, Clearhound, discusses the four factors to consider when setting pricing strategy during a recession.
How verticals stand to win or lose during the COVID-19 recession
19th May 2020
Gerard Tellis, Neely Chaired Professor of American Enterprise, USC Marshall School of Business, examines how various sectors are poised to win – or lose – as the COVID-19 pandemic plays out.
Behavioural economics: Immersive research, decisions & comms challenges
23rd April 2020
Looks at how to develop better marketing strategies to leverage insights from recent behavioural economics research and case-studies.
Structuring marketer-agency partnerships for effectiveness
22nd April 2020
Lucinda Peniston-Baines and Rob Foster, Observatory International, share some top-tips on how brands can best work with their agency partners and how partnerships can adapt amidst the unprecedented challenges of the COVID-19 pandemic.
Push, pull, pause or pivot: Strategy in the time of COVID
15th April 2020
Faris & Rosie Yakob give you tools and frameworks you can use to help navigate your next move during the COVID-19 crisis.
Behavioural economics: Habits, experiments and advertising creative
1st April 2020
Learn key lessons on mass behaviour change from the public sector, behavioural sciences within tech innovation and how habits are changed after disruptive moments, particularly relevant during the COVID-19 crisis.
Effectiveness in uncertain times
26th March 2020
Ed Pank, MD, WARC APAC, shares evidence and insights on how brands can respond and rebound from the COVID-19 crisis.
Understanding the digital path to purchase
5th March 2020
Marilyne Alie, VP Strategy Sport Chek at Touche Media and Chris Perry, VP Education at EDGE, look at how digital money is impacting the online path to purchase and how winning digital commerce today ensures brand longevity.
Three steps to measure business return on sponsorship
13th February 2020
Tom Goodchild, director of effectiveness at Fuse, shares best practice for marketers seeking to understand both the short- and long-term impact of their sponsorship activities.
29th January 2020
Dan Calladine, head of media futures at Carat discusses their recently released annual report which highlights ten consumer, media and technology trends – and their implications for brands.
Creating healthcare content that matters
16th January 2020
Michael Leis, Chief Content Strategy Officer at Publicis Health discusses the repeatable, strategic guides that can be built to clarify decision-making among healthcare audiences.
December 5th 2019
Imaad Ahmed, Head of Planning and Field Marketing at WARC, looks at the right frameworks to see if your advertising is truly delivering.
Trends from the Marketer’s Toolkit 2020
November 26th 2019
David Tiltman, VP of Content at WARC, discusses what changes in society, technology, industry and more will affect the challenges and priorities facing marketers in 2020.
How to balance your brand communication plans
17th October 2019
Faris Yakob, co-founder and principal at Genius Steals, will introduce the media planning pyramid, built from research that factors in reported psychological well-being of the audience as well as brand impact, as a tool to help balance plans.
WARC Webinar: How to win in the brand experience era
10th October 2019
Dom Boyd, founder of DADA Consulting, addresses the theme of October's edition of Admap on winning in the era of brand experience by answering key questions on the topic.
WARC Webinar: The Future of Strategy
17th September 2019
This webinar dives into the themes around the rise of CX, clarity around strategy's value and human touch over data.
The effectiveness of the irrational
10th September 2019
Rory Sutherland, vice chairman at Ogilvy, shares his rules of 'Alchemy', or the surprising power of ideas that don't make sense.
Influencers in the media mix: Lessons from the 2018 WARC Media Awards
06 August 2019
Join Delon Wang, head of client services at WARC, to discover how, and why, influencers are being invested in like never before, and delve into some success stories from the 2018 WARC Media Awards.
Five ways Generation Z will change brand storytelling
16 July 2019 | 9am PDT / 12pm EDT / 5pm BST
Join Mia von Sadovszky, SVP and group strategic planning director at RPA, and Jess Watts, associate strategic planning director at RPA, to uncover core Gen Z attitudes and behaviors that are already reshaping how brands go to market.
The anatomy of effectiveness and highlights from Cannes
10 July 2019 | 9:30am BST / 2:00pm IST / 4:30pm SGT / 6:30pm AEST
David Tiltman, VP of content at WARC, takes viewers through WARC's white paper 'Anatomy of Effectiveness', in addition to revealing seven themes for strategists that WARC's content team took away from the Cannes Lions Festival.
The Crisis in Creative Effectiveness
31 June 2019
In a talk held by WARC at Cannes Lions 2019, CMOs from Heineken, McDonalds and Coca-Cola demonstrate how creativity has driven market share, elevated share price and accelerated business growth.
Make Advertising Great Again – with Rory Sutherland
30 June 2019
In a talk held by WARC at Cannes Lions 2019, vice chairman of Ogilvy Rory Sutherland explores why it is so hard to make the case for investment in creativity despite evidence suggesting it is effective.
Why Your Strategy Needs More Chaos
29 June 2019
At a talk held by WARC at Cannes Lions 2019, two speakers explain why it’s better to be interesting than to be right.
Future of Strategy debate: Strategy in the Age of Experience
28 June 2019
WARC’s Future of Strategy session at Cannes Lions 2019 features presentations from three high-profile marketing strategists with diverse backgrounds.
How to demonstrate the value of investing in customer insight
27 June 2019 | 8am PDT / 11am EDT
Join Joaquim Bretcha, president of ESOMAR and international director at Netquest, and discover key differentiators, as well as key commonalities, in facilitating an optimal insights function.
What direct-to-consumer challenger brands know that you don't
30 May 2019 | 9:00am PDT / 12:00pm EDT / 5:00pm BST
Join Nick Geoghegan, West Coast Strategy Director at eatbigfish, and learn several key behaviours that allow DTC challengers to compete with the market leader and win.
Brand relatability x financial services: How to win with GenZ and millennials
30 April 2019 | 10:00am PDT / 1:00pm EDT
Ryan Arshad, managing director US at BrandCap, reveals the results from a recently completed study among 1000 consumers between the ages of 18 and 36 in the US that looks at how well they connect to financial services brands.
The moneyball moment for marketing in Canada
25 April 2019 | 10:00am PDT / 1:00pm EDT
Be one of the first to hear results from the Canadian Media Attribution Study, a new study conducted by thinktv and Accenture, which identifies the sales ROI of key media channels, and discusses what advertisers can do to improve advertising efficiencies.
Way beyond marketing: The rise of the hyper-relevant CMO
4 April 2019 | 10:30am EDT / 3:30pm BST
Join Brand Learning, part of Accenture, for a provocative and engaging discussion about what it takes to drive future growth. They will share secrets of the pioneering CMOs who are creating highly relevant customer experiences and delivering greater value to shareholders as a result.
26 March 2019 | 9:00am PDT / 12:00pm EDT / 4pm GMT
Fiona Blades, president and chief experience officer at MESH Experience, Doug Pulick, SVP of research at National CineMedia and Sarah Barasch, SVP of insights and measurement at Screenvision Media, analyse how cinema compares to all other touchpoints.
5 things to consider when selecting an influencer
27 February 2019 | 3:00pm GMT / 10:00am EDT
Join Tania Yuki, CEO and founder of Shareablee, to uncover the five things every marketer must know before working with an influencer.
Are Consumers Eating Their Feelings? How Memory and Emotion Create Stronger Brand Connections
26 February 2019 | 9am PDT / 12pm EDT / 5pm GMT
Join Amy Shea, director of brand experience and Emily Higgins, vice President of Client Services at Ameritest, to uncover how marketers can build emotion and drive choice in their categories.
Trends from the Marketer's Toolkit 2019
13 February 2019 | 10am GMT / 3:30pm IST / 6pm SGT
Join Sophie Harding, trends and insights director at Mindshare, and David Tiltman, VP content at WARC, to discover the key challenges facing marketers in 2019.
10 Tech and Media Trends in 2019
28 January 2019 | 3PM GMT / 10AM EST
Join Dan Calladine, head of media futures at Carat Global, as he shares the 10 trends for 2019 and their implications for brands.
WARC Webinar: The Higgs Boson of creative effectiveness
9 January 2019 | 3PM GMT / 10AM EST
Chief innovation officer at System1, Orlando Wood, shares how brands can predict market share growth associated with advertising in the long term.
The secret financial lives of Americans – and the future of financial services
6 December 2018 | 12PM EDT / 5PM GMT
Gunny Scarfo and Ben Zeidler, co-founders of Nonfiction Research, reveal how Americans are secretly living double lives when it comes to their finances.
WARC Webinar Wednesday: Brand Launches – 5 Clangers to avoid
5 December 2018 | 4PM GMT / 11AM EST
Dan Ramsay draws on his experience launching BT Sport to reveal key things to avoid when launching a brand – including believing your own hype and lacking of emotional understanding.
WARC Webinar Wednesday: Adrian Mediavilla on why diversity helps strategy
28 November 2018 | 4PM GMT / 11AM EST
Adrian Mediavilla, CSO of Grey Spain and Chair of APG Spain shares the important reasons why strategy teams need diversity.
22 November 2018 | 10AM GMT / 3:30PM IST / 6PM SGT
Les Binet and Sarah Carter on the myths, misunderstandings and screw ups to avoid in marketing and communications.
WARC Webinar Wednesday: Mark Evans on marketing effectiveness
14 November 2018 | 4PM GMT / 11AM EST
Mark Evans, marketing director at Direct Line Group, shares what marketing effectiveness means at insurance group Direct Line.
WARC Webinar Wednesday: Magic & measurement - how Diageo use storytelling and data
07 November 2018 | 4PM BST / 11AM EST
Andrew Geoghegan, global head of consumer planning at Diageo, shares how storytelling and data have worked together and led to success for Diageo.
How to develop an effective Customer Experience strategy
24 October 2018 | 11AM EDT / 4PM BST
John Sills, Director of The Foundation, discusses what customers are really feeling, thinking, and doing at each step of the customer experience.
Opportunities and challenges around martech
23 October 2018 | 3PM BST / 10AM EDT
Steve Lok, Damian Ryan and Amy Rodgers discuss the current state of the martech industry including findings from the recent WARC and Moore Stephens' Martech Report.
17 October 2018 | 10AM EDT / 3PM BST
Les Binet, head of effectiveness at adam&eveDDB, and Peter Field, marketing consultant at Peter Field Consulting, share their new paper "Effectiveness in Context".
WARC Webinar Wednesdays: Purchase journeys and the 'loyalty loop'
03 October 2018 | 11AM EDT / 4PM BST
Jonathan Dodd and Matt Robins of Geometry examine the purchase journeys of first time purchasers and repeat purchasers, as well as the increasing impact of technology on behaviour.
26 September 2018
WARC Webinar Wednesday: Advertising's cultural bias
Mark Earls, herdmeister at Herd Consultancy, discusses the problem of cultural bias in the production of advertising and how people build their businesses.
18 September 2018
The rebirth of comms: Why it's time to re-examine your strategy
Faris Yakob, co-founder of Genius/Steals and author of Paid Attention, explains how communication strategy needs to be reexamined in an age of programmatic fraud and non-viewable impressions.
13 September 2018
Marketing opportunities with data-driven mobile
João Teixeira de Carvalho, CEO at Hands, discusses how brands can use information collected from apps, smartphones and mobile device technology to better understand their users.
12 September 2018
WARC Webinar Wednesday: Common objections to behavioural economics
Richard Shotton, deputy head of evidence at Manning Gottlieb OMD and author of The Choice Factory, disproves three common objections to using behavioural economics in advertising.
22 August 2018
Amy Rodgers, research editor at WARC, Adrian Ho, founding partner at Zeus Jones, and Ian Edwards, planning director at Facebook UK, discuss key stats and findings from interviews with planners and strategists around the world.
27 July 2018
WARC in Cannes Replay: Is Behavioural Economics worth the hype?
Richard Shotton, author of The Choice Factory, and Mark Earls, author of "The Herd", "Copy, Copy, Copy" and more, discuss why it's still rare to find behavioural economics theories cited among the case studies of the best work in advertising.
26 July 2018
WARC in Cannes Replay: The Future of Strategy
Paula Bloodworth, brand strategy director at Nike, Wieden + Kennedy, Leo Rayman, CEO at Grey London, Dan Burdett, chief marketing innovation officer EMEA at eBay and Frank Reitgassl, former head of Strategy at BBH and director of brand strategy and creative at Mondelez discuss the most important issues and challenges in strategy.
25 July 2018
WARC in Cannes Replay: Has advertising lost its sense of humour?
Sonal Dabral, group chief creative officer and vice chairman at Ogilvy India, Chaka Sobhani, chief creative officer at Leo Burnett London, John Mescall, global executive creative director at McCann Worldgroup and Emma Wilkie, managing director at Gunn Report discuss humour in advertising.
24 July 2018
WARC in Cannes Replay: Lessons from the world's best campaigns
Alaina Crystal, strategy director at AMV BBDO London, Paul Bichler, ECD at Saatchi & Saatchi New York and David Tiltman, head of content at WARC discuss the world's best campaigns.
10 July 2018
Blockchain in 2018: Challenges and opportunities for marketers part 2
Rolfe Swinton, director of data assets at GfK, explains specific actions that marketers and companies can take to develop their own blockchain plans and pilots.
12 June 2018
Lessons from the WARC 100 2018
David Tiltman, Head of Content at WARC, Heather Andrew, UK CEO of Neuro-Insight, and Jenny Hall, SVP of Creative Strategy at Digitas, discuss key commonalities that link the most awarded campaigns in the WARC 100 rankings for effectiveness.
24 May 2018
Blockchain in 2018: Challenges and opportunities for marketers
Rolfe Swinton, Director of Data Assets at GfK, discusses what blockchain is, how it has evolved over the last 10 years and how it impacts the data supply chain.
07 March 2018
How to win over clients and prove effectiveness: Tips from the IPA effectiveness awards
Neil Godber, Head of Planning at JWT & Convenor of Judges 2018 IPA Effectiveness Awards, Kate Cox, VP, CMO EMEA at GoDaddy.com and Mark Evans, Marketing Director at Direct Line Group, discuss how agency planners can best demonstrate the effectiveness of their activity.
28 February 2018
Julia Ayling, head of research and insights at Mindshare UK, and Sophie Harding, trends and insights director at Mindshare UK, look at how consumers are embracing technological advancements.
12 February 2018
David Tiltman, Head of content at WARC, Jeremy Pounder, Futures Director at Mindshare, and Marie Stafford, European Director, the Innovation Group - J Walter Thompson, discuss the key marketing challenges facing brands in 2018, following WARC's toolkit survey
06 February 2018
What's next for FMCG health & wellness in 2018
Katherine Allmandinger, Manager of Strategic Insights Health & Wellness at Nielsen, explores the health and wellness trends that are leading manufacturers and retailers to meaningful growth.
23 January 2018
Dan Calladine, Head of Media Futures at Carat Global, discusses the major technology and media trends to prepare for in 2018 and the ways in which media use and consumption may shift.
17 January 2018
Ad Nation Canada: Why marketers must look beyond their own media habits
Kathy Gardner, VP Media Insights at thinkTV, looks at how our personal media habits are biasing our assumptions of others' behaviors.
17 January 2018
Key Insights from the WARC Asian Strategy Report 2018
Edward Pank, Managing Director for WARC Asia, discusses the findings from the 2017 WARC Prize for Asian Strategy and My Troedsson, Senior Planner at Forsman & Bodenfors, shares the strategy behind its Grand Prix winning campaign.
05 December 2017
Fluent Devices and the forgotten art of memorability
Tom Ewing, Head of Communication at System1 Group, explains how to use Fluent Devices to deliver brand-building impact.
29 November 2017
Back to basics: Planning and strategy from then till now
John Griffiths, Founder of Planning Above and Beyond Ltd, discusses how Account Planners can prepare for the future.
01 November 2017
Why human-centered design thinking is not all it's cracked up to be
Adam Ferrier, founder of THINKERBELL, explains what happens when brands put the consumer at the heart of their decision making, CX, and design.
10 October 2017
Customer experience: How to respond to negative incidents to boost customer loyalty
Luca Griseri of Ipsos outlines how to manage critical incidents and how it can affect relations with customers, and the application of Behavioural Science to CX interventions.
02 October 2017
Nick Hirst, Damian Ryan and Amy Rodgers discuss the unprecedented growth in the marketing technology industry and what this means for brands, agencies and vendors.
28 September 2017
Shopper marketing: Purchase journeys, behaviours and pre-triggers
Jonathan Dodd, Matt Robins and Richard Bradford discuss how brands should be communicating with consumers at key moments in the path to purchase.
13 September 2017
Genius/Steals agency planning - part 2: The ABCs [Agency, Brand, Consumer] of behaviors and biases
Faris Yakob outlines how individual and agency biases operate and how to work with or around them.
12 September 2017
Driving greater programmatic transparency and accountability
Ben Millar outlines what you need to do to put the right level of controls in place over programmatic media.
16 August 2017
The ABCs [Account, Brand, Comms] of planning tools and processes
In Part 1 of the two-part series 'Genius/Steals agency planning', Faris Yakob explains the ABCs of agency planning.
25 July 2017
WARC in Cannes Replay: The future of strategy
Four leading strategists discuss the headline findings from the Future of Strategy report, highlighting the challenges and opportunities currently facing strategists – and the industry as a whole.
26 July 2017
WARC in Cannes Replay: Is the creative industry losing its ability to sell stuff?
Industry experts discuss whether or not brands should be focusing on 'social good' or whether they should concentrate on simply selling their product.
27 July 2017
WARC in Cannes Replay: How to be a smart targeter
The Ehrenberg-Bass Institute bring their case for why segmentation and targeting can be limiting for brand growth.
28 July 2017
WARC in Cannes Replay: Lessons from the world's best campaigns
The team from BBDO India share the lessons from P&G's #ShareTheLoad campaign for Ariel, while CP+B discuss the 'Blind Taste Test' campaign for Kraft.
15 June 2017
Why millennials buy: A neuroanalytics approach to marketing
New research shows that 48% of millennials are more motivated than older generations to purchase products that ignite social status.
31 May 2017
How to ensure digital transparency and effectiveness in the modern era
Find out how to see ROI in your digital efforts
16 May 2017
Five key trends which will impact a brand's ability to create valuable media experiences across a range of demographics
03 May 2017
Social media and word of mouth: Two different ecosystems that should be mastered
Insights from new data tracking word-of-mouth conversation and social media across 1,000 brands
07 March 2017
The APG on winning with a creative strategy
How do you craft an award-winning creative strategy?
22 February 2017
Toolkit 2017 – Effectiveness in the digital age
Les Binet discusses key trends in marketing effectiveness and ROI
02 February 2017
Key insights from the Warc Asian Strategy Report 2017
Learn how strategic ideas and new channels are growing brands in Asia
17 January 2017
Unlocking the power of digital to build LatAm brands
How can digital drive brand performance across Latin America?
11 January 2017
Top 10 Tech and Media Trends for 2017
Dan Calladine looks ahead at the trends and technologies that will shape 2017
01 December 2016
Cross-platform crossroads: Illuminating the path forward
Inside ESPN's approach to cross-platform campaigns and the growing role of mobile.
17 November 2016
How does advertising creativity build better, stronger brands?
Robert Heath and David Brandt discuss the role of creativity in driving advertising success.
03 November 2016
Defining the metrics that matter
Brad Smallwood, VP of Facebook Marketing Science, explains how the metrics that define campaign success on Facebook have evolved.
01 November 2016
Getting the best out of behavioural economics
Rory Sutherland and Nick Southgate discuss emerging best practice in the application of behavioural economics
27 October 2016
Join Peter Field and Les Binet as they share the secrets to creative effectiveness.
13 October 2016
The business of strategy: A better road to brand planning
Tools, tips, and perspectives to evaluate and improve strategic understanding in your organisation
04 October 2016
Healthcare marketing: Finding the nudgeables
Is it possible to nudge people toward healthy behaviours?
20 September 2016
Using mobile activation to increase purchases at retail
Learn how to leverage purchase-based targeting with mobile location and create a more relevant retail strategy.
15 September 2016
How to use the "people-data tsunami" for moments-based marketing
In today's personal data economy, the challenge for brands is how fast and well they adapt to intimate, ongoing dialogues.
13 September 2016
Shopper marketing trends, technology and psychology
Technology and behavioural economics: What are the key trends set to shape the future of retail?
08 September 2016
The additive impact of cinema advertising
Learn from MESH and National CineMedia how adding cinema to your media mix could deliver better results, without increasing your budget
30 August 2016
Brands are allocating 90% of their budgets to public social networks but research suggests most consumer 'sharing' is actually happening behind the scenes
10 August 2016
Beyond boring briefs: How to inspire great work
Faris Yakob investigates why all briefs look the same and how you can make them better
21 July 2016
How to build brand trust with Snapchat
Find out why Snapchat will be one of the most important channels for brands
13 July 2016
Best practices for social video
Hear tips for making video shareable and understand the value of new platforms like Facebook Live
31 March 2016
Lessons from the Warc 100 2016
An in-depth look at some of the world's most-awarded marketing strategies, ranked in the Warc 100
23 February 2016
The secrets to profitable brand growth
Nigel Hollis draws on Millward Brown's extensive learning and new research examining the influence of brand attitudes on price paid and profit
11 February 2016
Toolkit 2016 – Data and Creativity
Practical advice on applying a data-driven approach to creative development
27 January 2016
Tech and media trends for 2016
Dan Calladine looks ahead at the technologies that will define 2016
25 January 2016
Lessons learned in maximizing the impact of digital advertising
Gian Fulgoni shares his lessons from 15 years of measuring consumers' online behaviour
19 January 2016
Win at creative effectiveness (with Cannes Lions)
How to succeed with creative effectiveness at the heart of your advertising
11 January 2016
Toolkit 2016 – Moment Marketing
Discover the power of moment marketing, as featured in Warc's Toolkit report
16 December 2015
Attention hacking in an ADD economy
Faris Yakob investigates the various parameters of attention, including its limits, and the impact on advertising
15 December 2015
Leveraging cultural tensions to drive brand growth
Cut through the noise in a cluttered market with a distinctive point of view
10 December 2015
Marketing to Asia's aging population
Discover the challenges presented by Asia's aging population and the potential that older consumers represent for brands
8 December 2015
Why you're probably doing growth wrong
Find out the 7C hallmarks of growth-ready organisations
28 October 2015
Peter Field discusses his top takeaways from this in-depth analysis of the world's most effective social media campaigns in 2015
20 October 2015
Neuromarketing – True implicit vs fast explicit
Understand the different approaches to measure implicit response
28 September 2015
Neuromarketing – Latest thinking on implicit testing
Best practice in implicit response and association testing
24 September 2015
Behavioural economics and behaviour change
How multi-disciplinary teams can drive integrated behaviour change campaigns
17 September 2015
Neuromarketing: Introduction to implicit
Thom Noble introduces one of the fastest-growing insight and optimization tools
10 September 2015
Mark Earls explores how copying can help us create better solutions to problem solving and innovation, faster
3 September 2015
How to turn constraints into business and brand advantages
Practical tools to guide everyday inventiveness
26 August 2015
Lessons from the world's best marketing campaigns
Key trends from the world's best marketing strategies, and the lessons they hold for agencies and brands
24 August 2015
How to change consumer behaviour
How giving your customers ownership of your brand can improve your communication strategy
31 July 2015
Does big data inspire or hinder creative thinking?
The opportunities in Big Data and how to realise them
15 July 2015
ESPN on cross-platform audience measurement
Find out about measurement tensions and campaign effectiveness discovery
23 June 2015
The future of leisure for Asian consumers
Key trends in leisure in Asia and the impact of customisation of entertainment
18 June 2015
Digital behaviour amongst Asian consumers
Exploring individual consumers’ priorities and drivers of the digital generations
11 June 2015
Sensory and food preferences across different Asian countries
How different cultures have different norms about the expectation of food flavours, colours, and even the receptacles in which they are served
8 June 2015
Behavioural economics in action
Five areas where agencies have successfully applied insights drawn from Behavioural Economics
27 July, 10:15am BST
WARC and Cannes Lions join forces with the IPA to bring you the latest research into advertising effectiveness in a free webinar 'Ladders & Lemons'.