WARC Talks
A series of talks including podcasts and webinars covering today’s pressing marketing challenges.
Where to listen, select your platform
Podcast
Recent instalments of the WARC Podcast, including longer, in-depth episodes and digestible 3 in 15 podcasts.
Current episodes
3 in 15
Performance marketing
3 in 15
Travel and Tourism
WARC Talks
The State of Creativity
WARC Talks
How a brand crisis plays out in Red states vs. Blue states
WARC Talks
The enduring relevance of JWT's 1974 Planning Guide
3 in 15
3 in 15: Rankings 2024
WARC Talks
Marketing Truths #3: Creativity supercharges effectiveness across categories and industries – even the dull ones
3 in 15
Cultural insights from Spikes Asia
WARC Talks
Fixing a broken business model
WARC Talks
Why agency business models are hurting effectiveness
WARC Talks
What is media?
WARC Talks
Why marketers need to build Associative Attention
Webinars
WARC regularly partners with marketing thought leaders to present in-depth webinars, getting you up to speed on the most pressing marketing challenges today.
Latest webinars
Marketer's Toolkit 2024: Presented by WARC
Creating cultural advantage: How to leverage global shifts in culture
How to win The WARC Awards 2024
Dive into the new WARC Media
Insights to know with WARC: October 2023
Building brands today: Digital media strategies for short- and long-term growth
Why brand building is essential to scaling up profitably on digital marketplaces
How cross-media effects can amplify effectiveness
WARC at Cannes Lions 2023
Together with our sister brand LIONS, we’re proud to launch Creative Impact at this year’s Cannes Lions. A new stream of content, co-curated especially for the industry, to help people understand, tackle and thrive through some of the biggest challenges facing marketers today.
Creative Impact sessions
The 3rd age of effectiveness
Les Binet, Grace Kite and Tom Roach
Looks at how evaluation and measurement are maturing, an analysis of the ARC database and brand-building in the platform world.
The triple opportunity of attention
Orlando Wood, Karen Nelson-Field and Rob Brittain
Reveals how prioritising high-attention media achieves greater mental availability and business effects.
Strategy is constipated, imagination is the laxative
Rob Campbell, Paula Bloodworth and Martin Weigel
Looks at how we can make strategy exciting again, with imagination being the key to making strategy great again.
Creative impact unpacked: Building brands for a new economy
James Hurman, Nancy King and Amin Mrini
Looks at two perspectives on building brands fit for a digital economy, so that you have the latest arguments and evidence to support your own programmes.
Is popular culture dead?
Marcus Collins, David Tiltman, Lena Roland and Ellie Bamford
This year’s Future of Strategy debate looks at how marketers can understand the transformation in popular culture and looks at the implications for connecting with consumers and building brands.
How a promise to the customer gives campaigns the edge
Roger L. Martin and Jann Schwarz
Looks at whether making a ‘Promise to the Customer’ could be the new mental model that marketers need and reveals the findings of new research from WARC and the B2B Institute.
Think different: The DNA of breakthrough brand shareholder growth
Dom Boyd and Felipe Thomaz
Kantar BrandZ and the University of Oxford Said Business School share why brands need to go beyond mental and physical availability to maximise commercial value.
Under Pressure: Marketing in a new financial era
JP Castlin and James Hankins
This follow-up to last year’s celebrated keynote ‘The Gravity of e-Commerce’, breaks down the harsh reality now facing marketers everywhere – and what will be expected in markets to come.
Precisely wrong or vaguely right? The miraculous power of uncreativity
Rory Sutherland
Looks at the magic of creative phenomenology and the many applications for creativity.
Happy tension: The power of CMO and CFO partnership
Raja Rajamannar, Sachin Mehra and Kelly Llanos
Looks at understanding the impact of a CMO and CFO connection, including how it enables marketers to build the brand, drive the business and create competitive advantage.
From missteps to a billion-dollars: The journey of creative risk-taking
Doug Martin, Melissa Wildermuth and Scott Galloway
Discusses creative risk-taking and sacrifices that turn young brands into billion-dollar brands.
Creative impact unpacked: Building a culture of creative effectiveness
Tariq Hassan, Marques Gartrell and Aditya Kishore
Looks at why is culture so important to effective work and shares exclusive insights from a groundbreaking new study into what it takes to build a culture of creative effectiveness.
A masterclass in creative quality
Anastasia Leng
From brand uplift to media efficiencies to sales efficiencies, this session delves into key principles to help you deliver full-funnel impact.
The sweetest formula: Sustainability meets sales in the real world
Richard Edelman, Amanda Edelman, Randi Kronthal-Sacco and Christina Bauer-Plank
Uncover findings from NYU Stern and Edelman through their partnership with nine iconic brands, looking into what sustainability claims motivate consumers the most.
Navigating B2B seismic shifts: LinkedIn’s first annual B2B benchmark report
Melissa Furze, Jennifer Duffy Halloran and Mark Penn
Shares insights from the new ‘B2B Marketing Benchmark’ report, identifying the trends shaping B2B like skills-based hiring, AI and the evolving role of the CMO.
The undeniable impact of high-value B2B brands
Craig Duxbury, Suzanne Kounkel and Savio D’Souza
Reveals the why and the how of building B2B brand value.
Make ‘brand’ simple again: Make a promise to the customer
Mimi Turner and David Tiltman
Details the findings of a study of more than 2,000 campaigns to see what happens when companies build communications around a specific promise to the customer.
Creative Impact Unpacked: Can purpose rediscover its purpose?
Mie-Leng Wong, Sukesh Nayak and Darren Bailes
Takes viewers behind the scenes of a Cadbury campaign, uncovering the lessons for building a powerful, modern purposeful brand and how purpose can fuel effective creativity.
Retail reimagined: How you can harness creativity to drive growth
Seth Dallaire
Looks at how you can unlock value, drive growth and build customer loyalty through creativity and agility.
Creative Impact Masterclasses
Orlando on Advertising – A Practical Guide
Orlando Wood
Looks at how to capture and hold attention, create mental availability for your brand and generate future earnings for your company through your creative.
Unleashing the potential of brand data in marketing strategy
Connor Archbold
Reveals how to extract maximum value from your brand data and shares practical tips and insights on brand building and building future demand.
Using measurement to persuade: How to get your business to invest in creativity
Grace Kite
Discusses using measurement to persuades, including when to use simple methods and when to be more adventurous.
Master of Advertising Effectiveness Live
James Hurman
Looks at the commercial effectiveness of work with creative award winning qualities and how creativity works to drive effectiveness.
How to build a crystal ball – Navigating uncertainty with the help of scenario planning
Maren Seitz
Highlights the advantages of scenario planning, shares success factors, and outlines tools to implement agility into marketing strategies.
