WARC Talks

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Podcast

Current episodes

Thursday 8th June
WARC Talks

How retail media is disrupting marketing structures

WARC explores the role of retail media in driving organisational change throughout the e-commerce space.

Tuesday 6th June
3 in 15

YouTube platform insights

Key themes and takeaways from WARC Media’s latest platform insights report on YouTube, covering ad spend, reach, evolving media formats and audience data.

Thursday 1st June
WARC Talks

Pricing

Examining the close relationship between advertising and pricing power, the episode addresses diverse advertising effects, from sales to distribution, and how marketers add value throughout their organisations.

Tuesday 30th May
3 in 15

Lessons from the Effective 100

Unpacks key themes that emerged from WARC’s 2023 effectiveness rankings.

Thursday 25th May
WARC Talks

How culture is key to influencing behavior

Marcus Collins joins WARC to discuss his new book, For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be, and why understanding and entering culture is fundamental to good marketing.

Tuesday 23rd May
3 in 15

Working with creators

WARC’s Lena Roland and Catherine Driscoll unpack the latest WARC Guide to working with creators.

Thursday 18th May
WARC Talks

Data and privacy in Australia

Covering Australia’s push to data privacy, WARC talks high-profile data breaches, the changing regulatory landscape, its impact on the consumer value exchange and how brands can turn data privacy concerns into an opportunity.

Tuesday 16th May
WARC Talks

Driving impact with entertainment

WARC talks how entertainment is changing the marketing and media landscape in Asia and beyond.

Thursday 11th May
WARC Talks

Reddit identifies five global movements shaping society

Reddit’s Head of Global Foresight joins WARC to talk about five global movements shaping society, and the implications for consumers and brands.

Tuesday 9th May
3 in 15

The Future of Measurement

Insights from a recent WARC report on the future of measurement, touching on the renaissance of marketing mix modelling, cross media measurement and growing pains in retail media.

Thursday 4th May
WARC Talks

What should brands expect from Chinese consumers as China reopens?

As China emerges from a years-long pandemic, WARC asks how marketers should anticipate Chinese consumers re-entering a changing world.

Thursday 27th April
WARC Talks

Reputation versus brand

Pulling apart the definitions of reputation and brand, this episode asks how marketers can track and leverage these key organisational attributes.

Webinars

WARC regularly partners with marketing thought leaders to present in-depth webinars, getting you up to speed on the most pressing marketing challenges today.

Latest webinars

7th June 2023

Insights to know with WARC: June 2023

Lorissa Anderson, WARC’s Head of Customer Success, Americas, reviews the most popular content on WARC in May 2023, as well as the top questions marketers are asking us.

31st May 2023

Let’s discuss what the 2023 upfronts mean

Cathy Taylor, Brian Wieser and Dave Morgan discuss the major factors impacting this year’s upfront, ranging from economic uncertainty to the rise of alternative measurement currencies.

18th May 2023

Speaking the new language of money in India

Hitarth Saini, Pooja Rawat and Puneet Avasthi join WARC to discuss the revolution in India’s financial services sector.

9th May 2023

Closing the gap between sales and marketing

Gregory Grudzinski, Claudia Johnson and Nick Everitt discuss how leading brands are restructuring their teams to win in the hyper competitive digital commerce space.

6th April 2023

Effectiveness and the CFO

Pam Forbus, Nancy Smith and Cathy Taylor share insights into how proving effectiveness leads to productive conversations with the CFO.

2nd March 2023

Social media marketing in India

Biprorshee Das, WARC’s India Editor, is joined by experts who gather insights on the evolution of social media marketing in India and the best and effective practices for the discipline.

21st February 2023

2023 Marketer’s Toolkit webinar

Carolyn Murphy, VP Americas at WARC, shares key trends from the 2023 Marketer’s Toolkit with the Association of Canadian Advertisers.

9th December 2022

The reckoning of big tech: The way forward for brands

Cathy Taylor, US commissioning editor at WARC, is joined by Venky Iyer of Beam Suntory and Brian Wieser of Group M to discuss the challenges big tech will be facing in 2023.