The Warc 100 aims to track and rank the world's smartest campaigns, and the companies behind them.
We tracked over 2,000 individual award winners in 79 different effectiveness and strategy awards schemes held around the world. All competitions we track are based on case studies.
The Warc 100 methodology was developed in consultation with Douglas West, Professor of Marketing at Kings College, London.
To avoid prejudicing future entries to competitions, the list of awards shows we track will remain confidential.