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WARC 100

The WARC 100 is a benchmark for commercial creativity, allowing marketers to compare their performance with their peers.

Each year, we track results from over 80 effectiveness and strategy competitions from around the world. From there, following our rigorous methodology, we get the rankings of the year's best campaigns, agencies and brands.

Top marketing campaigns

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Share the Load

Share The Load

Challenging traditional gender stereotypes in India

John Lewis Christmas ads

John Lewis Christmas 2012-2015

Turning advertising into an iconic Christmas event

Lucy The Robot

Lucy The Robot

Creating a humanoid robot to be first in the queue for a new iPhone

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Top creative agencies

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adam&eveDDB

AMV BBDO

BBDO Mumbai

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Top media agencies

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Starcom New York

Mindshare New York

Atomic 212° Group

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Top digital / specialist agencies

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Proximity London

Affinity

Ketchum New York

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Top agency networks

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BBDO Worldwide

Ogilvy & Mather Advertising

McCann Erickson

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Top holding companies

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WPP

Omnicom Group

Interpublic Group

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Top brands

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Vodafone

Ariel

John Lewis

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Top advertisers

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Procter & Gamble

Unilever

Nestlé

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Top countries

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USA

UK

India

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Table Builder

Using the table builder tool, WARC subscribers can create bespoke company rankings from the WARC 100 database.