User Guide

User Guide

The User Guide details all the key content features and functionality of, covering Search, Navigation, Forecasts & Data, Personalisation and the Warc Toolbar.

Download full User Guide for: 

What the User Guide covers:

  • Search: A guide to keyword searching and refining results, the Advanced Search, Case Finder (for searching just case studies) and Campaign Videos (for searching video content only).
  • Site navigation: Covers the key content areas that can be accessed from every page via the horizontal navigation bar - Case Studies, Topics, Trends, News and Event Reports.
  • Forecasts & Data: Explains how to access all of Warc's own proprietary data, including our international ad expenditure data, and media usage information.
  • Personalisation: How to get the most from by deciding what content appears on your homepage, the topics and brands to follow, and managing your Warc profile.
  • The Warc Toolbar: A guide to using the Warc Toolbar for creating folders and storing content and notes in them, as well as saving searches and compiling video playlists.

A note on the User Guide for university users:

The User Guide for university users excludes the chapters on Personalisation and the Warc Toolbar because these functions require users to have individual log-in details, not IP address-based access generally used by student users at business schools and universities. University account administrators wishing to discuss alternative access options to enable this functionality for students and faculty staff should contact their Client Services Manager.

In addition to the User Guide, remember the other support features in our Help section, including:

  • FAQs: common queries and questions answered
  • Search Tips: hints on getting the best from search
  • Client Services: our team is always on hand to assist