The first installment of the Marketer’s Toolkit 2022 provides analysis and insight into five key trends that will shape marketing strategies in the year ahead.

Giving you the confidence to adapt at speed

The 2022 Marketer’s Toolkit consists of six reports designed to help marketers drive make effective decisions in 2022. A combination of big-picture themes, key investment data and decision-making tools, it will help marketers adapt at speed to disruption. Additional modules of the Marketer’s Toolkit 2022 will be coming soon.

Marketer's Toolkit 2022 presentations
Strategic Shifts

Get your team a sharp, insight-packed 60-minute debrief on the challenges of the year ahead. The briefing will give you the tools and confidence to transform your marketing and adapt your strategies at speed.

Where is the money going?
2022: Where is the money going?

Find out who the winners and losers of 2022's media industry will be. This report combines WARC's industry-leading investment forecasts with insights from a survey of 1,350 practitioners worldwide to uncover where budgets are set to be committed in 2022.

Regional trend reports 2022
Regional reports

Three reports will focus on the 2022 outlook in North America, Europe and APAC, with a focus on how our big-picture trends will play out in these regions. These reports include regional cuts of WARC’s Marketer's Toolkit industry survey as well as case studies, commentary and analysis from the regions.

Future Thinking in marketing
Future Thinking

The Future Thinking report analyses cutting edge metrics, concepts or frameworks that can help marketers in 2022. It introduces marketers to emerging tools for planning effective campaigns and strategies, keeping them at the forefront of industry knowledge.