Advertising best practice, evidence and insights

WARC X LIONS

Creative Impact is the ultimate guide to proving the value of creativity. This content stream co-curated by WARC and LIONS will help you understand, tackle, and thrive through some of the biggest challenges facing marketers today.

The Festival

Acting as the global forum for creative effectiveness, expect to see:

Actionable ideas and examples from across the industry that are agenda-setting and challenging
Provocation and inspiration from brands that have built businesses on the back of creativity
Exclusive new research into the drivers of effectiveness - and how to convince the C-suite to invest in them
Clear direction on future challenges within the industry - and how to respond to them effectively.

Agenda

The line-up of the Creative Impact content stream will draw inspiration from a diverse spectrum of visionaries and thinkers that will help inspire your work.

Find out more

Speakers

Meet some of the first to take the stage and check back for regular updates.

See the speakers

Riviera Reception

Join us on 20 June for an exclusive evening of networking cocktails and connections. Come and unwind and mingle with industry peers, creatives, and innovators from around the globe.

RSVPs open soon

Meet the team

Join us in Cannes as we come together to focus on the role marketing and creativity can play in supercharging sustainable commercial growth.

Get in touch

Buy a pass

Secure your place at Cannes Lions this year. There are a number of options including the Creative Brand Marketer pass.

Choose a pass

The WARC Awards

The WARC Awards for effectiveness are a global marketing benchmark like no other, celebrating strategic brilliance and effective impact.

With entrants from five regions competing across twelve categories, this is the best opportunity yet to demonstrate excellence in marketing effectiveness and drive the industry forward.

Key dates

20 May 2024: Regional winners announcements
13 June 2024: Global Grand Prix winners announcements

Click here for more

Exclusive content

Check out some of our exclusive content, available for a limited time only. From existing to brand new white papers, CMO interviews and a daily podcast brought to you direct from Cannes. This is our way of helping you get the most out of the Creative Impact content stream.

The Effectiveness code

This white paper presents the results of a major new study of creative effectiveness, carried out by marketing effectiveness experts James Hurman and Peter Field on behalf of WARC and Cannes Lions.

Read the white paper

The WARC podcast

Live from Cannes, we will talk to the movers and shakers in our industry to uncover what it takes to build, protect and grow a business through creativity in 2023.

Tune in

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Marketing Truths

The paths to marketing success have been laid out in WARC’s Anatomy of Effectiveness report. In our new podcast series, we’ll be interviewing industry practitioners to demonstrate the ways these Marketing Truths are being used successfully by US marketers.

Find out more

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The WARC Editors cut

Get to know our experts and what they’re looking forward to at this year's festival.

Coming soon

Post Festival

Check back for coverage of the Festival, session recordings and lots of insights and analysis.

Post Cannes events

We have an amazing line-up of speakers and content at the Festival and the plan is to take it on the road, so watch this space!

Coming soon

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Advisory briefings

Boost your marketing effectiveness with tailored advice. We build bespoke solutions that address your specific marketing challenges whether you are a subscriber or not.

Coming soon