Creative Impact is the ultimate guide to proving the value of creativity. This content stream co-curated by WARC and LIONS will help you understand, tackle, and thrive through some of the biggest challenges facing marketers today.

The Festival

Acting as the global forum for creative effectiveness, expect to see:
Actionable ideas and examples from across the industry that are agenda-setting and challenging
Provocation and inspiration from brands that have built businesses on the back of creativity
Exclusive new research into the drivers of effectiveness - and how to convince the C-suite to invest in them
Clear direction on future challenges within the industry - and how to respond to them effectively.


The line-up of the Creative Impact content stream will draw inspiration from a diverse spectrum of visionaries and thinkers that will help inspire your work.


Meet some of the first to take the stage and check back for regular updates.

Coming soon

Riviera Reception

Join us on 20 June for an exclusive evening of networking cocktails and connections. Come and unwind and mingle with industry peers, creatives, and innovators from around the globe.

RSVPs open soon

Meet the team

Join us in Cannes as we come together to focus on the role marketing and creativity can play in supercharging sustainable commercial growth.

Buy a pass

Secure your place at Cannes Lions this year. There are a number of options including the Creative Brand Marketer pass.

The WARC Awards

WARC Awards for Effectiveness logo 2024

The WARC Awards for effectiveness are a global marketing benchmark like no other, celebrating strategic brilliance and effective impact.

With entrants from five regions competing across twelve categories, this is the best opportunity yet to demonstrate excellence in marketing effectiveness and drive the industry forward.

Key dates

20 May 2024: Regional winners announcements

13 June 2024: Global Grand Prix winners announcements

Post Festival

Check back for coverage of the Festival, session recordings and lots of insights and analysis.

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Post Cannes events

We have an amazing line-up of speakers and content at the Festival and the plan is to take it on the road, so watch this space!

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Advisory briefings

Boost your marketing effectiveness with tailored advice. We build bespoke solutions that address your specific marketing challenges whether you are a subscriber or not.