Article
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Kunal Sinha, WARC Best Practice, September 2017
This article explains key steps marketers need to take to market effectively to rural consumers in India – a population of 840 million that is expected to grow.
Opinion
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Kawal Shoor, September 2020
Kawal Shoor offers a breakdown of The Womb's research into India's silent majorities and the questions that marketers must now ask themselves about untapped opportunities to engage.
Article
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Research on WARC, September 2020
Provides insights from over 180 conversations done by The Womb’s planners and researchers in the three phases of India's lockdown.
News
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18/09/2020
Local brands in Singapore have been hit hard by the COVID-19 pandemic, experiencing double-digit negative growth, according to a new report by the Singapore Tourism Board (STB) and Visa.
Case Study
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Bitop Das Gupta, WARC Prize for Asian Strategy, Shortlisted, 2020
Banking brand United Commercial Bank used video, on-ground activity and OOH to launch a platform that enabled farmers in Bangladesh to sell excess produce at a fair rate to retail chain Shwapno.
Article
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WARC Exclusive, September 2020
Examining trends in marketing strategy in the Middle East and North Africa, with lessons drawn from an analysis of the entries to the 2020 WARC Prize for MENA Strategy.
News
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14/09/2020
As the hub of ‘retail normality’ during COVID-19, grocery brands have an opportunity to use a strong brand purpose to connect with local communities, a senior planner says.
Article
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Callum Saunders, WARC Exclusive, September 2020
As grocery brands battle for market share, a focus on brand purpose through connecting with local communities and supporting the less privileged will drive brand trust.
News
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07/09/2020
Nine in 10 Australians (89%) believe Australia should be producing more products locally following the COVID-19 pandemic, according to new research from Roy Morgan.
News
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03/09/2020
J.P. Morgan Private Bank, the financial-services provider, uses the “4Rs” of “respect”, “relevant”, “recognition” and “results” to help guide its strategy aimed at meeting the needs of affluent consumers.
Article
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Geoffrey Precourt, WARC Exclusive, July 2020
J.P Morgan Private Bank, a financial-services provider focused on high-net-worth individuals, has built a marketing strategy that reflects the distinct character of this cohort.
Article
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Edward Lee, WARC Exclusive, August 2020
Examining the economic, habitual, attitudinal and social changes resulting from the pandemic.
Article
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Gabey Goh, WARC Exclusive, August 2020
MART dissects the impact of COVID-19 and reverse migration on rural demand.
News
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14/08/2020
Among the marketing initiatives that accompany every Independence Day in India, Xiaomi’s tie up with non-profit Teach for India could be one of the smartest.
Opinion
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Paps Shaikh, August 2020
Advertisers face a massive challenge to win new customers as global lockdowns ease and the threat from Covid-19 remains ever present.
Article
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Arun Arora, Peter Dahlstrom, Eric Hazan, Hamza Khan, and Rock Khanna, Research on WARC, July 2020
Report from McKinsey details how marketers need to adapt to long-term changes in consumer behavior due to COVID-19.
Article
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Geoffrey Precourt, Event Reports, ANA Digital and Social Media Conference, July 2020
Walmart, the retailer, is leveraging strategic media partnerships as it seeks to serve consumers during the COVID-19 pandemic.
Case Study
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Melek Ourir, WARC Prize for MENA Strategy, Grand Prix, 2020
Telco provider Tunisie Telecom harnessed the power of mobile to help bring about social change in Tunisia.
Case Study
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Tahaab Rais, WARC Prize for MENA Strategy, Entrant, 2020
Financial services corporation Mastercard boosted transactions and brand visibility through a content series in the United Arab Emirates.
Case Study
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Tahaab Rais, WARC Prize for MENA Strategy, Entrant, 2020
Dubai luxury real estate brand Madinat Jumeirah Living created captivating character-based content to build awareness and grow sales in a declining real estate category.
Case Study
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Tahaab Rais, Tala Arakji, WARC Prize for MENA Strategy, Bronze, 2020
Private bank Emirates NBD grew brand favourability and sales with an awareness campaign in the United Arab Emirates.
Case Study
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SABRE Awards, Gold, North America, 2020
Codina Partners, a real estate investment and development firm, created a digital platform for unhappy New Yorkers to explore what life could be like if they moved to Downtown Doral.
Article
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J. Walker Smith, WARC Exclusive, May 2020
Explains that the idea that all consumers trade down during recessions is overly simplistic.
News
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08/05/2020
The number of internet users in rural areas of India has surpassed those living in metropolitan cities for the first time, according to a new report that also found women partly responsible for driving the trend along with better connectivity and ...
News
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07/05/2020
Smaller, local brands are often outperforming big market leaders in lockdown India, as consumers go for what is available rather than confining themselves to brands they know and trust. Retailers say smaller brands have outpaced sales of ...
