Seniors
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Data • Rob Clapp, WARC Data Points, January 2021
Research Paper • MRS Awards Papers, Finalist, MRS Award for Financial Services Research, 2020
Research Paper • MRS Awards Papers, Winner, MRS Award for Inclusive Research, 2020
Case Study • Tahaab Rais, Carl Bou Abdallah, Emile Atallah, WARC Media Awards, Silver, Effective Use of Partnerships and Sponsorships, 2020
Case Study • Thomas Johnson, WARC Media Awards, Silver and Effective Native Award, Effective Use of Partnerships and Sponsorships, 2020
Article • WARC Best Practice, December 2020
Data • Rob Clapp, WARC Data Points, November 2020
Data • Rob Clapp, WARC Data Points, November 2020
Case Study • Maxine Thomas, David Tremblay, WARC Media Awards, Silver, Effective Channel Integration, 2020
Data • Rob Clapp, WARC Data Points, November 2020
Case Study • Effies (Australia), Australian Effies, Bronze, 2020
Article • Stephen Whiteside, Event Reports, IAB UK Digital Upfronts, October 2020
Data • Rob Clapp, WARC Data Points, October 2020
Case Study • IPA (UK), Entrant, IPA Effectiveness Awards, 2020
Article • Brian Carruthers, Event Reports, Kantar Talks Webinar, September 2020
Article • Geoffrey Precourt, Event Reports, ARF Shifting the Perception of Aging, June 2020
Data • Rob Clapp, WARC Data Points (GlobalWebIndex), September 2020
Data • Rob Clapp, WARC Data Points, September 2020
Data • Rob Clapp, WARC Data Points (GlobalWebIndex), September 2020
News • 06 September 2020
Article • Chalinee Hirano, WARC Exclusive, Spotlight Thailand, September 2020
Opinion • Cathy Taylor, August 2020
Data • Rob Clapp, WARC Data Points, August 2020
Article • Research on WARC, July 2020
Data • Rob Clapp, WARC Data Points, July 2020
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Article • GlobalWebIndex, Research on WARC, April 2020
Details data collected by GlobalWebIndex between April 2-6 in the US and UK, dedicated to consumer economic confidence in the coronavirus outbreak. -
Data • Rob Clapp, WARC Data Points (GlobalWebIndex), April 2020
An overview of the changes in key media habits by age group during the novel coronavirus (COVID-19) outbreak. -
Research Paper • GlobalWebIndex (GWI), Research on WARC, March 2020
Details data collected by GlobalWebIndex between March 16-20 across 13 countries surrounding the impact of the coronavius. -
Data • Marte Aune, Rob Clapp, WARC Data, May 2020
This report analyses consumer spending and media habits in the UK during the novel coronavirus (COVID-19) outbreak, with insights segmented by age, gender and income. -
Data • Marte Aune, Rob Clapp, WARC Data, May 2020
This report analyses consumer spending and media habits in the US during the novel coronavirus (COVID-19) outbreak, with insights segmented by age, gender and income. -
Article • WARC Best Practice, December 2020
Explains how to effectively market to seniors, as many now feel disengaged and misunderstood, and highlights the importance of looking at older people through a different lens, enabling more compelling, and lucrative approaches.