Parents & families
Filter by
Search in
Show only
Date Range
Search within
Categories
Brands
Location
Source
Case Study • DMA (UK), Gold, 2020
Case Study • DMA (UK), Gold, 2020
Case Study • WARC Cases, 2020
Case Study • WARC Cases, 2020
Case Study • Gilad Kat, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020
Research Paper • MRS Awards Papers, Finalist, MRS Award for Financial Services Research, 2020
Case Study • Tahaab Rais, WARC Media Awards, Silver, Effective Use of Partnerships and Sponsorships, 2020
Case Study • Yoohyun Kim, WARC Media Awards, Entrant, Effective Use of Tech, 2020
Case Study • Tahaab Rais, Josephine Younes, Nayaab Rais, WARC Media Awards, Bronze, Effective Use of Tech, 2020
Case Study • Chris Harder, WARC Media Awards, Entrant, Effective Use of Tech, 2020
Case Study • Soumya Ranjan Panda, Sang Lam, Anish Appukuttan, WARC Media Awards, Silver, Effective Use of Tech, 2020
Case Study • Maan Bernardino, WARC Media Awards, Bronze, Effective Use of Tech, 2020
Case Study • Tahaab Rais, Anna Sadykoova, WARC Media Awards, Bronze, Best Use of Data, 2020
Case Study • Nicholas Short, Benjamin Short, Shekhar Khanna, WARC Media Awards, Shortlisted, Best Use of Data, 2020
Case Study • APG (AUS), Creative Strategy Awards, Finalist, 2020
Case Study • Larry Gies, Molly Marshall, Shannon Smiley, WARC Media Awards, Entrant, Effective Channel Integration, 2020
Case Study • Oliver Scargill, Nuria McGlinchy, WARC Media Awards, Bronze, Effective Channel Integration, 2020
Case Study • ARF Ogilvy Awards (US), Silver, 2020
Case Study • SABRE Awards, APAC In2, 2020
Case Study • SABRE Awards, APAC, Consumer Health, Gold, 2020
Case Study • SABRE Awards, LATAM, Industry Sector, Gold, 2020
Case Study • Effies (Australia), Australian Effies, Silver, 2020
Case Study • Effies (Australia), Australian Effies, Bronze, 2020
Case Study • IPA (UK), Entrant, IPA Effectiveness Awards, 2020
Case Study • IPA (UK), Entrant, IPA Effectiveness Awards, 2020
-
Article • WARC Best Practice, September 2020
Looks at how brands are having to adopt more inclusive and nuanced approaches in order to adapt to changing demographics and modern family structures, including challenges to gender stereotyping and kids' influence in purchase decisions. -
Article • WARC Exclusive, September 2019
Examining trends in marketing strategy in the Middle East and North Africa, with lessons drawn from an analysis of the entries to the 2018 WARC Prize for MENA Strategy. -
Article • Hanna Chalmers, WARC Best Practice, November 2016
This article explores the demographic, socioeconomic, technological and attitudinal shifts that are fundamentally changing the nature of parenthood. -
Article • Alex Brownsell, Event Reports, Mediatel’s The Future of Gaming online conference, May 2020
An Activision Blizzard Media report into mothers’ online gaming behaviour, and how this audience can be reached by brands. -
Data • Rob Clapp, WARC Data Points, June 2020
An overview of shopping channels used globally during the novel coronavirus (COVID-19) outbreak. -
Research Paper • MRS Awards, Finalist, MRS Award for New Consumer Insights, 2019
Twinings, a tea brand, created an agile and innovative research project that delivered one of the most successful new drinks concepts ever tested – while ultimately aiming to make children healthier in the UK.