WARC is an online service offering advertising best practice, evidence and insights from the world's leading brands. WARC helps clients grow their businesses by using proven approaches to maximise advertising effectiveness.
WARC's clients include the world's largest advertising and media agencies, research companies, universities and advertisers.
WARC also publishes leading journals including Admap and the Journal of Advertising Research.
In addition to its own content, WARC features advertising case studies and best practices from more than 50 respected industry sources, including: The Advertising Research Foundation, Cannes Lions, Effie Worldwide, Association of National Advertisers, ESOMAR, 4A's, IPA and DMA.
WARC hosts annual case study competitions including the WARC Awards and the WARC Media Awards.
WARC was founded in 1985, and has offices in the UK, US and Singapore. In June 2018 it was announced that WARC was to be acquired by Ascential plc, the global specialist information company.
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