WARC is an online service offering advertising best practice, evidence and insights from the world's leading brands. WARC helps clients grow their businesses by using proven approaches to maximise advertising effectiveness.
WARC's clients include the world's largest advertising and media agencies, research companies, universities and advertisers.
WARC also publishes leading journals including Admap, Market Leader, the Journal of Advertising Research and the International Journal of Market Research.
In addition to its own content, WARC features advertising case studies and best practices from more than 50 respected industry sources, including: The Advertising Research Foundation, Cannes Lions, Effie Worldwide, Association of National Advertisers, ESOMAR, 4A's, IPA and DMA.
WARC hosts annual case study competitions including the WARC Awards and the WARC Media Awards.
Founded in 1985, WARC is privately owned and has offices in the UK, US and Singapore.
Find out more in About Us