MIXX Awards Europe

Honouring the best digital advertising campaigns in Europe

Browse latest case studies


About the Awards

The MIXX Awards Europe are run by IAB Europe and they recognise and celebrate the year’s best digital advertising campaigns from across the region.

The most recent MIXX Awards were announced in May 2018 and all the winning cases studies are available to read here on WARC.

Find out more about IAB Europe

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Grand Prix

Special Olympics Belgium

Special Olympics Belgium: Dare to Sponsor

Brand Special Olympics Belgium
Agency LDV United
Advertiser Special Olympics Belgium
Country Belgium

Special Olympics Belgium encouraged major brands to sponsor its Olympics in Belgium by launching personalised direct mail, out of home and an emotional online video.

The brand launched a fully-integrated B2B campaign that targeted major brands to encourage them to support Belgium's top athletes on social media.

The campaign garnered 16 million views and convinced 10 of Belgium's major brands to start a new partnership with Special Olympics.

Gold

Aldi

Aldi: Creating retail-traffic through intelligent GPS data customer mapping

Brand Aldi
Agency Havas Denmark
Advertiser Aldi
Country Denmark

Aldi developed geo-targeted digital flyers that targeted shoppers based on their location, reducing spend without affecting the brand's sales in Denmark.

Doritos

Doritos Cool & Hot

Brand Doritos
Agency OMD Turkey
Advertiser PepsiCo
Country Turkey

Doritos created an interactive video experience for mobile that allowed consumers in Turkey to experience its new Cool & Hot Doritos.

Lipton

Lipton: Silence Ad Break

Brand Lipton
Agencies DDB / Mindshare
Advertiser Unilever
Country Turkey

Lipton increased brand image scores in Turkey by silencing screens during prime time to encourage people to have face-to-face conversations over a cup of tea.

AXE

AXE: Men Do Apologize TV Integration

Brand AXE
Agency Mindshare
Advertiser Unilever
Country Turkey

Axe fought against gender stereotyping in Turkey by launching a TV ad during a popular series that allowed viewers to decide what happened next.

Vodafone

Vodafone: Red Line

Brand Vodafone
Agency Mindshare
Advertiser Vodafone
Country Turkey

Vodafone partnered with Turkish newspaper Hurriyet to create a red button on its website which highlighted phrases or sentences that strengthen negative gender stereotypes.

Silver

Akbank Jazz Festival: Adaptive Jazz Radio Campaign

Brand Akbank Jazz Festival
Agency Mediacom
Advertiser Sabancı Group
Country Turkey

BMW 4 Series: Addressable TV

Brand BMW
Agencies Wavemaker / Starcom Turkey
Advertiser BMW
Country Turkey

MediaMarkt: Heroes of Sales – the first shoppable online comedy

Brand Media Markt
Agencies Wavemaker Hungary / Umbrella Kreatív Műhel
Advertiser MediaMarktSaturn
Country Hungary

Renault: Rennovative Megane Sedan test drive campaign

Brand Renault
Agency Wavemaker
Advertiser Renault
Country Turkey

Spotify for Brands Virtual Reality House Tour

Brand Spotify
Agency N/A
Advertiser Spotify
Country Global

Croatia Osiguranje Insurance Company: The Tunnel

Brand Croatia Osiguranje Insurance Company
Agency Bruketa & Zinic & Grey
Advertiser Croatia Osiguranje Insurance Company
Country Croatia

Bronze

Vodafone: #ThisFoodIsOnMe

Brand Vodafone
Agency Johannes Leonardo New York
Advertiser Vodafone
Country Global

National Safety Council: Stopping Everyday Killers

Brand National Safety Council
Agencies Mindshare / C-section
Advertiser National Safety Council
Country Turkey

AXE: What's your magic?

Brand AXE
Agencies Mindshare Poland / DDB & Tribal
Advertiser Unilever
Country Poland

AXE: Starladder 2018

Brand AXE
Agency Initiative Media Russia
Advertiser Unilever
Country Russia

Kind en Gezin: Breastfeeding Extras

Brand The Child and Family Agency
Agency LDV United
Advertiser The Child and Family Agency
Country Belgium

Cornetto: Mobile in Love

Brand Cornetto
Agencies Mindshare Turkey / Bond Digital
Advertiser Unilever
Country Turkey

Vodafone: Freestyle – HBB TV Cross Screen Integration

Brand Vodafone
Agency Mindshare
Advertiser Vodafone
Country Turkey

Advance: Pet Talks

Brand Advance
Agency Arena Media
Advertiser Bayer Animal Health
Country Spain

Pharmaton: TV Sponsorship Enhanced Interaction with Second Screen

Brand Pharmaton
Agency Mindshare Turkey
Advertiser Sanofi
Country Turkey

Always: Relevant content led to massive impact with young women

Brand Always
Agency CARAT
Advertiser Procter & Gamble (P&G)
Country Denmark

Tymbark: Funbot

Brand Tymbark
Agencies Mindshare Poland / GONG
Advertiser Tymbark
Country Poland


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