From Inside the Plot
Agency People Initiative/Zer Medya
Category Grand Prix
Fiat, a car manufacturer, launched the From Inside the Plot campaign in Turkey to strengthen its brand positioning as innovative and ground-breaking.
Fiat launched a 360-degree second-screen experience, which was made available for Shazam, advertised via AdWords advertisements and shared on Fiat's social media accounts.
Over 57,000 consumers interacted with the campaign, the video gained 2.3 million views and garnered 14,000 interactions.