MIXX Awards Europe

Honouring the best digital advertising campaigns in Europe

Browse latest case studies


About the Awards

The MIXX Awards Europe are run by IAB Europe and they recognise and celebrate the year’s best digital advertising campaigns from across the region.

The most recent MIXX Awards were announced in May 2018 and all the winning cases studies are available to read here on WARC.

Find out more about IAB Europe

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Grand Prix

From Inside the Plot

From Inside the Plot

Brand Fiat
Agency People Initiative/Zer Medya
Category Grand Prix
Country Turkey

Fiat, a car manufacturer, launched the From Inside the Plot campaign in Turkey to strengthen its brand positioning as innovative and ground-breaking.

Fiat launched a 360-degree second-screen experience, which was made available for Shazam, advertised via AdWords advertisements and shared on Fiat's social media accounts.

Over 57,000 consumers interacted with the campaign, the video gained 2.3 million views and garnered 14,000 interactions.

Selected Gold winners

Braintree

Tour de Tech

Brand Braintree
Agency Havas
Category Mobile Display Advertising
Country United Kingdom

Braintree, a global payments platform, launched the Tour de Tech campaign in the UK to engage its target audience and increase brand awareness.

Sea Hero Quest VR

Sea Hero Quest VR

Brand Deutsche Telekom
Agency Saatchi & Saatchi London/Mediacom
Category Virtual and Augmented Reality
Country Global

Deutsche Telekom AG, a telecommunications agency, launched the Sea Hero Quest VR campaign to increase awareness and demonstrate its scientific importance.

Dry Shampoo

Dry Shampoo

Brand Dove/Unilever
Agency Initiative Media Russia
Category Programmatic Advertising
Country Russian Federation

Dove, a personal care brand, launched its Dry Shampoo campaign in Russia to increase consumer awareness.

Akbank

Akbank Jazz Version of the City

Brand Akbank
Agency Mediacom
Category Effective Use of Data
Country Turkey

Akbank, a Turkish bank, launched its Jazz Version of the City campaign to increase social media awareness of the 27th Akbank Jazz Festival.

Further Gold winners

Warm Home For All

Brand Sahibinden.com
Agency Rafineri
Category Display Advertising
Country Turkey

Unofficial Partners

Brand Electric Castle
Agency Golin Romania/MullenLowe Romania
Category Social Media
Country Romania

The Future of Search Ads

Brand Akbank
Category Search Advertising
Country Turkey

Denmark's Best Idea

Brand OPR Finance
Agency Ekstra Bladet Story Studio
Category Native Advertising
Country Denmark

Dare to Play

Brand Special Olympics Belgium
Agency LDV United/Wavemakers
Category Campaign Effectiveness
Country Belgium

Silver

Do You Still See The Same Ads?

Brand Pegasus Airlines
Agency Hype
Category Display Advertising
Country Turkey

Smart audience targeting on Facebook

Brand Akbank
Category Mobile Display Advertising
Country Turkey

What was not up and running?

Brand Turkcell
Agency Hype
Category Search Advertising
Country Turkey

Audi Dealer campaign

Brand Audi
Agency Y&R/Mediacom
Category Responsive Display Advertising
Country Germany

SmARt Engine

Brand ExxonMobil
Agency milklab Media
Category Virtual and Augmented Reality
Country Europe

Her Street View

Brand Touche Pas A Ma Pote
Agency J Walter Thompson
Category Campaign Effectiveness
Country Belgium

Footfall increase with programmatic OOH

Brand MAC Cosmetics
Agency Mindshare Turkey
Category Programmatic Advertising
Country Turkey

Bronze

Rexona Aurora

Brand Rexona
Agency Mindshare
Category Video Advertising

The first theatre play with an audience casting

Brand Vanilla Skype
Agency Golin
Category Social Media
Country Romania

From Google to Amazon: Bose 360-degree e-commerce search strategy

Brand Bose
Agency Mediacom
Category Search Advertising
Country United Kingdom

#BEHEARD - AJ Fight of the century

Brand #BEHEARD - AJ Fight of the century
Agency PMG and Laundry Service/Havas Media Group
Category Branded Content
Country United Kingdom

The Missed Spaceflight

Brand Samsung
Agency PMG and Laundry Service/Havas Media Group
Category VML Poland/Papaya Films/Melt/Starcom
Country Poland