Article
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Tom Denford, WARC Best Practice, March 2018
Defines what media transformation is, provides ways that marketers can implement it and how agencies also need to change in terms of the service they are providing.
Article
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WARC Best Practice, November 2017
Looks at the much talked about, but less often understood, topic of Programmatic: an automated media buying method that leverages data in real time to gain sophisticated targeting.
Article
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Maggie Mesa, WARC Best Practice, November 2017
Mobile programmatic – the automated version of trading digital ad space in the mobile environment – enables data-driven and efficient targeting, but marketers must be aware of key challenges to master the technology.
Article
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Kelsey Meuse, WARC Best Practice, October 2017
This article takes a detailed look at how creative optimisation can enhance the performance of digital advertising, enabling marketers to identify and serve the best version of ad creative for key audiences.
Article
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James Prudhomme, WARC Best Practice, August 2017
This article provides a summary of how Header Bidding works, its benefits and drawbacks and best practices for how agencies and marketers can leverage Header Bidding to achieve their campaign goals.
Article
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Nick Manning, WARC Best Practice, July 2017
This article provides a best practice guide for advertisers to ensure their digital advertising is based on the right contracts and sufficient data to guarantee media transparency and brand safety – that is, their ads appear in an appropriate online context that does not damage brand reputation.
Article
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Joanna O'Connell, WARC Best Practice, March 2017
This article explores how programmatic can be more than a way to serve ads: it can enhance the customer experience if the dynamic capabilities of adtech are combined with meaningful creative.
News
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10 December 2018
Programmatic spend per capita can give advertisers a strong indication of market maturity, but a new global study that examines other factors, such as private marketplace (PMP) adoption, reveals the countries that are leading the way.
Article
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Christian Polman, Admap, November 2018
Looks at whether personalisation is right for all brands and explains why some marketers may have to weigh up the costs and benefits to decide whether it is an ideal strategy for them.
News
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22 October 2018
Procter & Gamble, the consumer goods firm, is seeking to improve its programmatic campaigns by asking retailers to share their customer data so that it can target ads more effectively.
Article
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Rob van den Dam, WARC Exclusive, October 2018
Discusses media and entertainment (M&E) executives' perspectives on blockchain and how it can help address new challenges in the area of digital rights, advertising and digital fraud.
Opinion
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Curt Larson, October 2018
A new initiative aims to rehabilitate programmatic. The IAB’s latest guidelines are poised to bring greater transparency and security to digital ad buying.
News
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15 October 2018
Coca-Cola, the soft drinks giant, is seeking to deliver “fairness” to its programmatic partners, rather than placing them under the disproportionate level of scrutiny that often seems to be the case in the industry at present.
Article
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Stephen Whiteside, Event Reports, Advertising Week, October 2018
Coca-Cola, the soft drinks giant, is seeking to ensure that its programmatic vendors receive fair treatment.
News
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05 October 2018
Nestle ran its first ad on ethical ad platform Good-Loop this week, for KitKat, but already it is looking at extending the collaboration to other brands in its portfolio, in a move that arguably puts a value on purpose.
Article
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Matthew Carlton, Event Reports, ad:tech London, September 2018
FMCG companies are turning to start-ups in their search for innovations; working with Good-Loop, Nestlé was able to address three issues ranging across its advertising and supply chain.
Article
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Marylyn Donahue, Event Reports, Knect365’s ePharma Summit, March 2018
Programmatic advertising has recorded a slow rate of uptake in the pharma category, but could offer specific benefits for brands in this space.
News
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17 September 2018
NEW YORK: Nordstrom, the department store chain, has yielded various benefits from managing programmatic advertising responsibilities through an in-house team.
Article
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Stephen Whiteside, Event Reports, MediaPost Brand Marketers Insider Summit, August, 2018
Nordstrom, the US department store chain, has reaped benefits by handling programmatic advertising through an in-house function.
News
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30 August 2018
GLOBAL: The rapid growth in connected TV (CTV) viewing around the world has not been matched by a comparable increase in addressable advertising because of a lack of scale and concerns around the accuracy and consistency of CTV measurement tools, ...
Article
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Alex Brownsell, WARC Trends, August 2018
Explains the current trends in the highly complex and fragmented landscape of connected TV and provides tips for brands tackling this area as its popularity increases.
News
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13 July 2018
GLOBAL: Agencies using their own programmatic tech stack can build better relationships with publishers and deliver more for clients, according to new research.
News
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09 July 2018
NEW YORK: Pandora’s acquisition earlier this year of digital audio exchange AdsWizz is set to transform the audio advertising market, bringing in new buyers and shifting budgets, according to the latter’s CEO.
Opinion
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Martin Kelly, June 2018
As the IAB uncovers a trend towards the in-housing of programmatic, Martin Kelly, co-founder and CEO, Infectious Media, argues that agencies will continue to have a role.
Research Paper
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ARF Experiential Learning, AUDIENCEXSCIENCE, June 2018
Discusses the inaccuracies across location data and programmatic and what methods the industry can use to try and combat these challenges.
