Article
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WARC Best Practice, January 2019
Looks at the much talked about, but less often understood, topic of Programmatic: an automated media buying method that leverages data in real time to gain sophisticated targeting.
Article
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WARC Category Intelligence, January 2019
Global strategies, campaign updates and trends in programmatic advertising.
Article
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Tom Denford, WARC Best Practice, March 2018
Defines what media transformation is, provides ways that marketers can implement it and how agencies also need to change in terms of the service they are providing.
Article
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Maggie Mesa, WARC Best Practice, November 2017
Mobile programmatic – the automated version of trading digital ad space in the mobile environment – enables data-driven and efficient targeting, but marketers must be aware of key challenges to master the technology.
Article
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Kelsey Meuse, WARC Best Practice, October 2017
This article takes a detailed look at how creative optimisation can enhance the performance of digital advertising, enabling marketers to identify and serve the best version of ad creative for key audiences.
Article
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James Prudhomme, WARC Best Practice, August 2017
This article provides a summary of how Header Bidding works, its benefits and drawbacks and best practices for how agencies and marketers can leverage Header Bidding to achieve their campaign goals.
Article
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Nick Manning, WARC Best Practice, July 2017
This article provides a best practice guide for advertisers to ensure their digital advertising is based on the right contracts and sufficient data to guarantee media transparency and brand safety – that is, their ads appear in an appropriate online context that does not damage brand reputation.
Article
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Joanna O'Connell, WARC Best Practice, March 2017
This article explores how programmatic can be more than a way to serve ads: it can enhance the customer experience if the dynamic capabilities of adtech are combined with meaningful creative.
News
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13 February 2019
A blockchain pilot program focused on providing brands with greater transparency around digital advertising has reported a significant lift in performance when optimized against programmatic discrepancies.
Article
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WARC Best Practice, February 2019
Explains the benefits of targeting and reach and explains key differences, such as how tight targeting can benefit short-term activation campaigns, whilst reach can be favourable for long-term brand-growth strategies.
Opinion
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Shane Shevlin, February 2019
One of the significant advertising stories of 2018 was the trend for brands to announce that they planned to move their digital ad buying operation away from their agency in order to operate it in-house, but this path has its difficulties.
News
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14 December 2018
Accenture Interactive is expanding its programmatic media-buying capabilities with the acquisition of Adaptly, an ad tech firm based in New York that specialises in data-driven campaigns across online channels, including Google and Facebook.
News
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10 December 2018
Programmatic spend per capita can give advertisers a strong indication of market maturity, but a new global study that examines other factors, such as private marketplace (PMP) adoption, reveals the countries that are leading the way.
News
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19 November 2018
Around two-thirds (65%) of global digital adspend is expected to be traded programmatically in 2019, representing growth of 19% on 2018, according to the latest forecast from ROI agency Zenith.
Article
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Christian Polman, Admap, November 2018
Looks at whether personalisation is right for all brands and explains why some marketers may have to weigh up the costs and benefits to decide whether it is an ideal strategy for them.
News
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22 October 2018
Procter & Gamble, the consumer goods firm, is seeking to improve its programmatic campaigns by asking retailers to share their customer data so that it can target ads more effectively.
Article
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Rob van den Dam, WARC Exclusive, October 2018
Discusses media and entertainment (M&E) executives' perspectives on blockchain and how it can help address new challenges in the area of digital rights, advertising and digital fraud.
Opinion
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Curt Larson, October 2018
A new initiative aims to rehabilitate programmatic. The IAB’s latest guidelines are poised to bring greater transparency and security to digital ad buying.
News
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15 October 2018
Coca-Cola, the soft drinks giant, is seeking to deliver “fairness” to its programmatic partners, rather than placing them under the disproportionate level of scrutiny that often seems to be the case in the industry at present.
Article
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Stephen Whiteside, Event Reports, Advertising Week, October 2018
Coca-Cola, the soft drinks giant, is seeking to ensure that its programmatic vendors receive fair treatment.
News
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05 October 2018
Nestle ran its first ad on ethical ad platform Good-Loop this week, for KitKat, but already it is looking at extending the collaboration to other brands in its portfolio, in a move that arguably puts a value on purpose.
Article
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Matthew Carlton, Event Reports, ad:tech London, September 2018
FMCG companies are turning to start-ups in their search for innovations; working with Good-Loop, Nestlé was able to address three issues ranging across its advertising and supply chain.
Article
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Marylyn Donahue, Event Reports, Knect365’s ePharma Summit, March 2018
Programmatic advertising has recorded a slow rate of uptake in the pharma category, but could offer specific benefits for brands in this space.
News
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17 September 2018
NEW YORK: Nordstrom, the department store chain, has yielded various benefits from managing programmatic advertising responsibilities through an in-house team.
Article
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Stephen Whiteside, Event Reports, MediaPost Brand Marketers Insider Summit, August, 2018
Nordstrom, the US department store chain, has reaped benefits by handling programmatic advertising through an in-house function.
