Article
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WARC Best Practice, December 2019
Looks at the much talked about, but less often understood, topic of Programmatic: an automated media buying method that leverages data in real time to gain sophisticated targeting.
Article
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WARC Category Intelligence, January 2019
Global strategies, campaign updates and trends in programmatic advertising.
Article
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Tom Denford, WARC Best Practice, March 2018
Defines what media transformation is, provides ways that marketers can implement it and how agencies also need to change in terms of the service they are providing.
Article
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Maggie Mesa, WARC Best Practice, November 2017
Mobile programmatic – the automated version of trading digital ad space in the mobile environment – enables data-driven and efficient targeting, but marketers must be aware of key challenges to master the technology.
Article
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Kelsey Meuse, WARC Best Practice, October 2017
This article takes a detailed look at how creative optimisation can enhance the performance of digital advertising, enabling marketers to identify and serve the best version of ad creative for key audiences.
Article
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James Prudhomme, WARC Best Practice, August 2017
This article provides a summary of how Header Bidding works, its benefits and drawbacks and best practices for how agencies and marketers can leverage Header Bidding to achieve their campaign goals.
Article
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Nick Manning, WARC Best Practice, July 2017
This article provides a best practice guide for advertisers to ensure their digital advertising is based on the right contracts and sufficient data to guarantee media transparency and brand safety – that is, their ads appear in an appropriate online context that does not damage brand reputation.
Article
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Joanna O'Connell, WARC Best Practice, March 2017
This article explores how programmatic can be more than a way to serve ads: it can enhance the customer experience if the dynamic capabilities of adtech are combined with meaningful creative.
Article
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ANA 2020 Media & Measurement Conference, Event Reports, September 2020
Procter & Gamble, the consumer packaged goods manufacturer, is pushing for cross-platform measurement and heightened transparency in the media ecosystem.
Opinion
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Damon Reeve, September 2020
There's a growing acceptance that the digital advertising industry needs to change, but how? Damon Reeve looks to the Fair Trade movement as an example of how things could develop.
Article
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Research on WARC, September 2020
At present, India is at the start of the digital audio and programmatic advertising journey, but significant education is still needed about the value of incorporating digital audio into media planning budgets.
News
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09/09/2020
John Hancock, the insurance and investment company, has gleaned numerous benefits from tapping into the power of programmatic advertising.
News
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09/09/2020
Consumers in India spend an average of 19.1 hours per week to listening to music, more than 7% higher than the global average but advertisers are still hesitant about allocating budget towards programmatic audio, according to a new report from ...
Article
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Dr. Augustine Fou, WARC Exclusive, September 2020
Connected TV advertising (video content and ads being delivered through the Internet rather than broadcast airwaves) has been enjoying huge increases in ad spending.
Article
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Geoffrey Precourt, WARC Exclusive, July 2020
John Hancock, the insurance and investment company, has developed its marketing strategy and capabilities in response to the spread of COVID-19.
News
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26/08/2020
Total online advertising in Australia continued to slow in the second quarter of 2020, falling 12% year-on-year, but the full financial year total held steady at A$9.1bn.
Opinion
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Dr. Augustine Fou, August 2020
Marketers get little benefit from many adtech offerings, warns Dr Augustine Fou, and they need to pay more attention to what they are buying. CMOs should consider whether they and the marketers in their organization have fallen victim to adtech fraud.
News
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04/08/2020
European organisations are leading the way in bringing their programmatic operations in house, according to a new report from the Interactive Advertising Bureau which suggests that this may be a consequence of GDPR and their greater ability to ...
Article
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Ebiquity, July 2020
Details ten things advertisers can do to optimise value from programmatic media.
Opinion
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Sam Peña-Taylor, July 2020
The questions swirling around the suitability of Facebook’s open platform for advertising mask a different debate: whether advertising has forgotten its role in ensuring a healthy media ecosystem.
Article
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IAB Europe, Research on WARC, July 2020
Highlights key trends in attitudes to Digital Video Advertising.
News
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11/06/2020
Programmatic advertising in Asia continues to grow, with media buyers championing OTT as the major growth format for 2020, according to a new report by Rubicon Project.
Article
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GroupM, Research on WARC, June 2020
Gives an overview of political, social and technological shifts impacting brand safety at a high level and looks tospecific challenges in five categories currently undergoing rapid transformation: Connected TV, Digital Out-of-Home, Location Data, Audio and Gaming.
Article
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Jerry Daykin, WARC Exclusive, June 2020
In recent years questions around the digital media supply chain have been widely discussed in the marketing industry and exactly how brands have reacted has varied considerably.
Article
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WARC Best Practice, June 2020
A summary of new thinking and best practice on Planning for Attention, from the WARC Guide.
