Article
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WARC Best Practice, December 2019
Looks at the much talked about, but less often understood, topic of Programmatic: an automated media buying method that leverages data in real time to gain sophisticated targeting.
Article
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WARC Category Intelligence, January 2019
Global strategies, campaign updates and trends in programmatic advertising.
Article
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Tom Denford, WARC Best Practice, March 2018
Defines what media transformation is, provides ways that marketers can implement it and how agencies also need to change in terms of the service they are providing.
Article
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Maggie Mesa, WARC Best Practice, November 2017
Mobile programmatic – the automated version of trading digital ad space in the mobile environment – enables data-driven and efficient targeting, but marketers must be aware of key challenges to master the technology.
Article
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Kelsey Meuse, WARC Best Practice, October 2017
This article takes a detailed look at how creative optimisation can enhance the performance of digital advertising, enabling marketers to identify and serve the best version of ad creative for key audiences.
Article
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James Prudhomme, WARC Best Practice, August 2017
This article provides a summary of how Header Bidding works, its benefits and drawbacks and best practices for how agencies and marketers can leverage Header Bidding to achieve their campaign goals.
Article
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Nick Manning, WARC Best Practice, July 2017
This article provides a best practice guide for advertisers to ensure their digital advertising is based on the right contracts and sufficient data to guarantee media transparency and brand safety – that is, their ads appear in an appropriate online context that does not damage brand reputation.
Article
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Joanna O'Connell, WARC Best Practice, March 2017
This article explores how programmatic can be more than a way to serve ads: it can enhance the customer experience if the dynamic capabilities of adtech are combined with meaningful creative.
Article
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GroupM, Research on WARC, June 2020
Gives an overview of political, social and technological shifts impacting brand safety at a high level and looks tospecific challenges in five categories currently undergoing rapid transformation: Connected TV, Digital Out-of-Home, Location Data, Audio and Gaming.
Article
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WARC Best Practice, June 2020
A summary of new thinking and best practice on Planning for Attention, from the WARC Guide.
Article
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Jerry Daykin, WARC Exclusive, June 2020
In recent years questions around the digital media supply chain have been widely discussed in the marketing industry and exactly how brands have reacted has varied considerably.
News
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20 May 2020
Total online advertising growth slowed in the first quarter of 2020 to deliver overall year-on-year growth of 3.8% according to the IAB Australia Online Advertising Expenditure Report (OAER).
Opinion
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Jide Sobo, May 2020
Getting to grips with programmatic is daunting, but is perfectly possible for advertisers to demystify the ecosystem and improve return on investment, writes Ebiquity’s Jide Sobo.
News
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07 May 2020
A major study has revealed the alarming extent of the labyrinth-like supply chain involved in online advertising, and reveals that around 50% of the money spent by advertisers is gobbled up by middlemen.
Article
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Joy Bhattacharya, WARC COVID-19 Series, April, 2020
AI-driven embedded marketing can help SVOD providers to monetise content, and enable brands to reach consumers in environments where conventional advertising is not possible.
Article
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MediaSense, WARC COVID-19 Series, March 2020
An exploration of how the global coronavirus outbreak might impact ad spend across paid media channels.
News
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25 February 2020
For the first time, an ad-verification solution has been deployed to independently measure the difference in viewability between programmatic in-game ads and traditional banner ads.
Article
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WARC Exclusive, February 2020
Mark Wagman, managing director at MediaLink, presents the four key themes that are shaping programmatic.
Article
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WARC Best Practice, February 2020
Explains the benefits of targeting and reach and explains key differences, such as how tight targeting can benefit short-term activation campaigns, whilst reach can be favourable for long-term brand-growth strategies.
News
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05 February 2020
While mobile video advertising growth outpaces desktop video, publishers lag in implementing key programmatic strategies, like header bidding, as implementation continues to be a challenge on mobile.
Opinion
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Alex Brownsell, January 2020
Global’s newly-revealed plan for its audio and OOH businesses hints at a bigger change in the roles that brand-building and performance advertising will play in delivering marketing outcomes.
Article
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Alex Brownsell, WARC Exclusive, January 2020
Global’s director of commercial digital, Ollie Deane, explains the company’s integration of its radio, digital audio and newly-acquired OOH media assets.
Article
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Research on WARC, December 2019
Looks at how 2020 is the year programmatic in digital out-of-home becomes a staple in digital campaigns as the scope of what is possible becomes apparent.
News
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09 December 2019
Brand safety and context have become “more important” considerations than cost when planning media campaigns, according to WARC’s Marketer’s Toolkit 2020, a finding which highlights the fact that programmatic advertising is at a crucial moment in ...
Article
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Research on WARC, December 2019
Traders are the exclusive keepers of a highly valuable – and tragically uptapped – body of knowledge that encompasses both the technical and qualitative aspects of programmatic media trading.
