Audience measurement
Article • WARC Best Practice, December 2018
Article • Andrew Green, WARC Best Practice, June 2017
Article • WARC Best Practice, January 2019
Research Paper • MRS Awards, Winner, MRS Award for New Consumer Insights, 2018
Article • Geoff Wicken, Admap, April 2018, pp. 42-43
Article • Andrew Green, Research on WARC, December 2017
News • 29 August 2017
Research Paper • Bobby J. Calder, Mathew S. Isaac and Edward C. Malthouse, Journal of Advertising Research, Vol. 56, No. 1, 2016, pp. 39-52
Case Study • David Penn and Judy Harman, MRS Awards, Finalist, December 2015
Article • Katherine Miall, Research on WARC, Summer 2015
Research Paper • Colleen P. Kirk, Larry Chiagouris, Vishal Lala and Jennifer D. E. Thomas, Journal of Advertising Research, Vol. 55, No. 1, 2015, pp. 81-94
Article • Sumran Kaul, Heather Andrew and Phil Barden, Admap, March 2015, pp. 42-44
Article • Geoffrey Precourt, Event Reports, IAB Annual Leadership Meeting, February 2015
Article • Andrew Green, WARC Best Practice, September 2014
Research Paper • Andrew Green, International Journal of Market Research, Vol. 56, No. 5, 2014, pp. 609-630
Article • Steve Thomson and Ozoda Muminova, Admap, July/August 2014, pp. 41-43
Article • Andrew Green, WARC Best Practice, April 2014
Article • Manfred Mareck, Event Reports, The Print & Digital Research Forum Symposium, October 2013
Article • Jim Jarrett, Marcos Perreira and Marius Cloete, Admap, April 2013, pp. 27-29
Research Paper • Sara Rosengren and Micael Dahlén, Journal of Advertising Research, Vol. 53, No. 1, 2013, pp. 61-70
Research Paper • Gergely Nyilasy, Karen Whitehill King and Leonard N. Reid; Insights from Scott C. McDonald, Journal of Advertising Research, Vol. 51, No. 1, 2011, 50th Anniversary Supplement, pp. 167-181
Research Paper • Edith G. Smit and Peter C. Neijens, Journal of Advertising Research, Vol. 51, No. 1, 2011, 50th Anniversary Supplement, pp. 124-135
Article • Danny Kay, Admap, November 2010, pp. 42-43
Research Paper • Edward C. Malthouse and Bobby J. Calder, International Journal of Market Research, Vol. 52, No. 2, 2010, pp. 217-230
Research Paper • Betsy Frank, ARF Experiential Learning, Re:Think conference, 2010
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Article • WARC Best Practice, February 2019
Explores current reading on multiscreen media planning, a media strategy that embraces and leverages the behaviour of multi-screen media consumption; however, adoption has outpaced research methods. -
Article • WARC Best Practice, January 2019
This article explores the current thinking and writing on TV audiences - a group of people once defined by the use of one stable, popular medium, which has now fragmented forcing a re-evaluation of audience measurement. -
Article • Institute of Practitioners in Advertising, October 2018
Investigates the issues of budgeting, planning and reporting, and challenges the industry to reconsider approaches to efficiency, ROMI and measurement strategy, while addressing whether mass marketing still works. -
Article • WARC Best Practice, September 2018
Provides marketers with information and guidance about combining TV and digital media strategies. -
Article • James McDonald, WARC Data, February 2018
This report summarises the latest research from WARC's Data platform, with a focus on the out of home advertising industry. Key findings include:- Successful brands allocate 13% of their media budgets to OOH.
- Out of home CPM is routinely lower than the all media average.
- Out of home accounts for 8% of global display adspend.
- Digital's share of global out of home adspend is expected to rise to 45% by 2021.
- A blended schedule can achieve the benefits of digital impacts with affordable reach.
- Consumers are sceptical about the use of in store facial recognition for marketing.
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Article • Adam Smith, Rob Norman, Research on WARC, November 2017
This report examines current and future trends in the global video industry, including the evolution of linear television and online video services, and the implications for advertisers.