Audience measurement
Article • WARC Best Practice, February 2019
Article • WARC Best Practice, September 2018
Article • Marianne Vita, WARC Best Practice, September 2018
News • 11 September 2018
Article • Colin Grimshaw, Admap, February 2018, pp. 3-3
Article • Lucas Brown, Admap, February 2018, pp. 32-34
Article • Heather Andrew, Admap, February 2018, pp. 29-31
News • 16 January 2018
Article • Admap, January 2018, pp. 48-49
Article • Brooke Hemphill, Event Reports, Mumbrella Entertainment Marketing Summit, November 2017
Article • Geoffrey Precourt, Event Reports, Festival of Media Latin America, October 2017
News • 14 November 2017
Article • Emily Barley, Event Reports, IAB Interact, May 2017
Research Paper • Kristina Sruoginis, Maggie Zhang and Rhiannon Shane, IAB, May 2017
Article • IAB Europe Research Awards, Winner, Consumer Devices, and Highly Commended, Research and Data Innovation, 2017
News • 21 April 2017
Research Paper • Evan Neufeld, Journal of Advertising Research, Vol. 57, No. 1, 2017, pp. 109-117
Article • Geoffrey Precourt, Event Reports, KNect365 - Media insights and engagement conference, February 2017
Article • Brian Carruthers, Event Reports, IAB Breakfast, November 2016
Article • Andrew Stephen, Admap, January 2017, pp. 10-12
Article • Admap, January 2017, pp. 48-49
Article • Courtney Cowgill, Event Reports, ARF West Conference, November 2016
Research Paper • MRS Awards, Finalist, New Consumer Insights, 2016
News • 02 December 2016
Article • Matt Hill, Admap, December 2016, pp. 10-12
-
Article • WARC Best Practice, February 2019
Explores current reading on multiscreen media planning, a media strategy that embraces and leverages the behaviour of multi-screen media consumption; however, adoption has outpaced research methods. -
Article • WARC Best Practice, January 2019
This article explores the current thinking and writing on TV audiences - a group of people once defined by the use of one stable, popular medium, which has now fragmented forcing a re-evaluation of audience measurement. -
Article • Institute of Practitioners in Advertising, October 2018
Investigates the issues of budgeting, planning and reporting, and challenges the industry to reconsider approaches to efficiency, ROMI and measurement strategy, while addressing whether mass marketing still works. -
Article • WARC Best Practice, September 2018
Provides marketers with information and guidance about combining TV and digital media strategies. -
Article • James McDonald, WARC Data, February 2018
This report summarises the latest research from WARC's Data platform, with a focus on the out of home advertising industry. Key findings include:- Successful brands allocate 13% of their media budgets to OOH.
- Out of home CPM is routinely lower than the all media average.
- Out of home accounts for 8% of global display adspend.
- Digital's share of global out of home adspend is expected to rise to 45% by 2021.
- A blended schedule can achieve the benefits of digital impacts with affordable reach.
- Consumers are sceptical about the use of in store facial recognition for marketing.
-
Article • Adam Smith, Rob Norman, Research on WARC, November 2017
This report examines current and future trends in the global video industry, including the evolution of linear television and online video services, and the implications for advertisers.