Audience measurement
Research Paper • MRS Awards, Winner, MRS Award for Media Research, 2018
Article • Adam Smith, Rob Norman, Research on WARC, November 2018
News • 26 September 2018
News • 13 July 2018
News • 07 June 2018
News • 09 April 2018
Research Paper • Artie Bulgrin, Research on WARC, March 2018
News • 07 February 2018
News • 07 December 2017
Article • Ruth Zohrer, Admap, December 2017, pp. 20-22
News • 21 November 2017
Research Paper • Kym Frank, Dylan Mabin, Matthew Martimo and Ryan Kinskey, ARF Experiential Learning, Audience Measurement, June 2017
Article • Stephen Whiteside, Event Reports, ARF Audience Measurement, June 2017
News • 16 June 2017
News • 15 June 2017
News • 02 June 2017
Article • IAB Europe Research Awards, Winner, Advertising Solutions, and Research and Data Innovation, 2017
Research Paper • Yang Yang and Bonnâe Ogunlade, ESOMAR, Asia Pacific, May 2017
Research Paper • Evan Neufeld, Journal of Advertising Research, Vol. 57, No. 1, 2017, pp. 109-117
News • 20 December 2016
Article • Andrew Green, Research on WARC, Ipsos Connect, July 2016
Research Paper • Journal of Advertising Research, Vol. 56, No. 1, 2016
Research Paper • Gerard Broussard, Journal of Advertising Research, Vol. 56, No. 1, 2016, pp. 25-38
Research Paper • Melanie Revilla, Carlos Ochoa, Roos Voorend and Germán Loewe, ESOMAR, Congress, Dublin, September 2015
Research Paper • Leslie Wood and David Poltrack, Journal of Advertising Research, Vol. 55, No. 2, 2015, pp. 123-131
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Article • WARC Best Practice, February 2019
Explores current reading on multiscreen media planning, a media strategy that embraces and leverages the behaviour of multi-screen media consumption; however, adoption has outpaced research methods. -
Article • WARC Best Practice, January 2019
This article explores the current thinking and writing on TV audiences - a group of people once defined by the use of one stable, popular medium, which has now fragmented forcing a re-evaluation of audience measurement. -
Article • Institute of Practitioners in Advertising, October 2018
Investigates the issues of budgeting, planning and reporting, and challenges the industry to reconsider approaches to efficiency, ROMI and measurement strategy, while addressing whether mass marketing still works. -
Article • WARC Best Practice, September 2018
Provides marketers with information and guidance about combining TV and digital media strategies. -
Article • James McDonald, WARC Data, February 2018
This report summarises the latest research from WARC's Data platform, with a focus on the out of home advertising industry. Key findings include:- Successful brands allocate 13% of their media budgets to OOH.
- Out of home CPM is routinely lower than the all media average.
- Out of home accounts for 8% of global display adspend.
- Digital's share of global out of home adspend is expected to rise to 45% by 2021.
- A blended schedule can achieve the benefits of digital impacts with affordable reach.
- Consumers are sceptical about the use of in store facial recognition for marketing.
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Article • Adam Smith, Rob Norman, Research on WARC, November 2017
This report examines current and future trends in the global video industry, including the evolution of linear television and online video services, and the implications for advertisers.