Research Paper
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MRS Awards, Winner, MRS Award for Media Research, 2018
Kantar TNS, a market research and market information group, launched a pilot study with Royal Mail, a postal service and courier company, to provide metrics for advertising mail.
Article
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Adam Smith, Rob Norman, Research on WARC, November 2018
This report examines current and future trends in the global video industry, including a decline in linear TV ratings (especially among younger audiences) and increasing data application to linear television.
News
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26 September 2018
The TV viewing habits of UK consumers are now being measured across TV sets, tablets, PCs and smartphones, under a new monitoring system launched by the Broadcasters’ Audience Research Board (BARB).
News
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13 July 2018
LONDON: Out-of-home advertising is enjoying a renaissance in many markets, as its newfound versatility, driven by data and digital, demands planners reconsider its role on their media plan, an industry figure says.
News
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07 June 2018
BRUSSELS: Cross-media measurement and comparable metrics with traditional media will be crucial to increasing investment in digital brand advertising, according to a new study.
News
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09 April 2018
NEW YORK: NBCUniversal (NBCU), the media and entertainment group, has launched a new, unified advertising metric that it says will measure all ad impressions from clients across all its viewing platforms.
Research Paper
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Artie Bulgrin, Research on WARC, March 2018
Presents an investigation into how, when and whether or not the TV industry will consider moving to buying and selling ads based on ratings for individual ads or spots.
News
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07 February 2018
LONDON/BRUSSELS: Sky and TVbeat are among a number of leading players in the European TV market who have formed a new thought leadership consortium to explore opportunities arising from audience data and other developments.
News
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07 December 2017
LONDON: Machine learning is becoming increasingly important to sift through huge volumes of data, but humans will still be required to answer the nuanced questions that arise from the inevitable gaps in the data, according to a leading planner.
Article
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Ruth Zohrer, Admap, December 2017, pp. 20-22
Explores gaining predictive insights and targeting strategies that will change how planners think of audiences altogether, using a who, what, when and where framework.
News
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21 November 2017
GLOBAL: The United Nations has recognised November 21 as World Television Day since 1996 and the date coincides with the release of a new report, which claims to demonstrate the medium’s resilience and effectiveness for advertisers.
Research Paper
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Kym Frank, Dylan Mabin, Matthew Martimo and Ryan Kinskey, ARF Experiential Learning, Audience Measurement, June 2017
This paper looks at the use of technology to enhance measurement and insights for the out-of-home industry in the United States.
Article
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Stephen Whiteside, Event Reports, ARF Audience Measurement, June 2017
This event report addresses some of the main concerns around the quality of data which marketers are using in their daily activities.
News
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16 June 2017
NEW YORK: Brands interested in pursuing "identity-based marketing" should consider emerging best practices in areas like data scrutiny and consumer privacy, a paper in the Journal of Advertising Research (JAR) has argued.
News
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15 June 2017
NEW YORK: The lack of precise minute ratings for each ad occurrence in US TV audience data can lead to a 20% under-estimate of television sales lift, research has shown.
News
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02 June 2017
LONDON: Two of the UK's major marketing associations have together called for the media industry to demand and provide independently audited data to bring accountability to media markets both online and offline.
Article
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IAB Europe Research Awards, Winner, Advertising Solutions, and Research and Data Innovation, 2017
This paper outlines the benefits of X-Cross, a cross-media execution system that combines TV and online to maximise reach and increase media efficiency for multiscreen campaigns.
Research Paper
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Yang Yang and Bonnâe Ogunlade, ESOMAR, Asia Pacific, May 2017
This paper examines the integration of survey data and user data over three case studies, to achieve better insights, media planning and activation in the APAC region.
Research Paper
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Evan Neufeld, Journal of Advertising Research, Vol. 57, No. 1, 2017, pp. 109-117
This article provides an excerpt from a best practice study, commissioned by CIMM to identify the best and worst practices and provide frameworks and guidelines that brands could apply when conducting cross-device and cross-platform exercises in consumer matching.
News
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20 December 2016
MENLO PARK, CA: Facebook has admitted a fourth user measurement-related problem in as many months, at the same time as politicians in Europe step up the pressure on the social media giant to address the issue of fake news and to release details of ...
Article
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Andrew Green, Research on WARC, Ipsos Connect, July 2016
As the ways in which people access content continue to change fast, this report offers ten predictions for the future of audience measurement.
Research Paper
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Gerard Broussard, Journal of Advertising Research, Vol. 56, No. 1, 2016, pp. 25-38
The growing number of consumer data sources – with the complexity of integrations across multiple consumer touch points – poses a challenge for end users to assess data quality.
Research Paper
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Journal of Advertising Research, Vol. 56, No. 1, 2016
This article details a winning case study of the Excellence in Pioneering Analytics Innovation award category from the 2015 Genius Awards.
Research Paper
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Melanie Revilla, Carlos Ochoa, Roos Voorend and Germán Loewe, ESOMAR, Congress, Dublin, September 2015
This paper compares passive online data collection with using questionnaires to conduct consumer research and provides recommendations for how these methods can complement each other.
Research Paper
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Leslie Wood and David Poltrack, Journal of Advertising Research, Vol. 55, No. 2, 2015, pp. 123-131
Advertising influences brand purchase through short-term effects determined by direct increases in penetration, basket size, and buy rate.
