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Case Study • Direct Marketing Association - UK, Bronze, 2018
Case Study • Duke Borgerding, Melissa Schoenke and Charlie LeCrone, WARC Media Awards, Entrant, Best Use of Data, 2017
Case Study • Direct Marketing Association - UK, Bronze, 2017
Case Study • MMA Smarties, Bronze, South Africa, 2017
Case Study • Meike Erlebach, WARC Media Awards, Effective Use of Tech, 2016
Case Study • Rob Harding-Smith, Institute of Practitioners in Advertising, Entrant, IPA Effectiveness Awards, 2016
Case Study • Emma Lodge, Matt Sadler, Alex Steer, Institute of Practitioners in Advertising, Silver, IPA Effectiveness Awards, 2016
Case Study • Direct Marketing Association - US, Bronze, DMA International ECHO Awards, 2016
Case Study • Institute of Advertising Practitioners in Ireland, Bronze, ADFX Awards, 2016
Case Study • Effie Worldwide, Bronze, North America Effies, 2016
Case Study • Effie Worldwide, Bronze, North America Effies, 2016
Case Study • Hayley Sivner, Account Planning Group - (UK), Longlisted, Creative Strategy Awards 2015
Case Study • Direct Marketing Association - US, Silver, DMA International ECHO Awards, 2015
Case Study • Direct Marketing Association - US, Gold, DMA International ECHO Awards, 2015
Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015
Case Study • Case Studies on WARC, 2015
Article • David Beale, Admap, December 2014, pp. 29-31
Case Study • Direct Marketing Association - US, Bronze, DMA International ECHO Awards, 2014
Case Study • Direct Marketing Association - US, Bronze, DMA International ECHO Awards, 2014
Case Study • Mike Colling and Helen Weavers, Institute of Practitioners in Advertising, Silver, IPA Effectiveness Awards, 2014
Case Study • Effie Worldwide, Finalist, North America Effies 2014
Case Study • ARF Ogilvy Awards, Gold, Professional Services, 2014
Case Study • Direct Marketing Association - UK, DMA Awards, Gold, 2013
Case Study • Direct Marketing Association - UK, DMA Awards, Gold, 2013
Case Study • Direct Marketing Association - UK, DMA Awards, Bronze, 2013
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Article • WARC Best Practice, February 2019
Explores the current thinking and writing on the subject of TV effectiveness, a discipline of measurement that has undergone significant change in light of TVOD and streaming. -
Article • WARC Exclusive, January 2019
Reveals the trends and lessons from the 2018 IPA Effectiveness Awards, analysing what differentiated the winners from the rest of the entries. -
Article • WARC Evidence, October 2018
Looks at how different channels deliver different outcomes and advises on the optimal roles of different channels, as well as the dominant medium for reach, impact and scalability. -
Article • WARC Best Practice, September 2018
Provides marketers with information and guidance about combining TV and digital media strategies. -
Article • Michael Sankey and Ken Roberts, Admap Magazine, March 2018, pp. 10-12
Reveals that 15-second ads may well be as effective as their extended counterparts and outlines several practical applications for marketers. -
Article • Matt Hill, WARC Best Practice, September 2017
This article provides key ways to use TV effectively in the media mix by combining it with social, OOH, radio and press, and explains why TV has not been negatively impacted by new technologies.