Explores how the increasing popularity of podcasts is presenting new opportunities for advertisers, including a chance to access hard-to-reach audio audiences that are highly engaged, and explains how brands must clearly indicate their presence to avoid overstepping editorial boundaries.
Spotify, the Sweden-based audio streaming platform is reported to be looking at making a more than $200m move into original podcast production by buying Gimlet Media, indicating not only Spotify’s sense of opportunity, but the trajectory of ...
Vice Media, the youth-oriented broadcaster, and online streaming service Hulu Japan have signed a content licensing and co-production deal that will deliver 250 hours of original content to Japanese viewers.
Tencent Music Entertainment Group, which is owned by Chinese tech firm Tencent Holdings, launched on the New York Stock Exchange this week as it indicated it aimed to boost the number of people in China prepared to pay for music streaming.
Pandora, the largest digital audio platform in the US, is planning to take advantage of the growing podcast market by introducing a more efficient search tool for users that will ultimately help brands improve their targeting in this medium.
SINGAPORE: Spotify, the Swedish music-streaming service, has joined forces with Dentsu Aegis Network’s media investment arm, Amplifi, to launch a new audio planning tool that will be rolled out across Asia-Pacific.
Stephen Whiteside, Event Reports, IAB 2018 PodcastUpfront, September 2018
HowStuffWorks, the education-focused media company, saw great success with a true-crime podcast entitled “Atlanta Monster”, and hopes to repeat this impact with the second season in the “Monster” franchise.
LONDON: Radio faces increased competition for audio time, with the growth of music streaming services and the explosion of podcasting, but it continues to be “resilient”, reaching nine in ten UK adults and claiming the highest ...
NEW YORK: Pandora’s acquisition earlier this year of digital audio exchange AdsWizz is set to transform the audio advertising market, bringing in new buyers and shifting budgets, according to the latter’s CEO.
This report examines the long-term effects of advertising in six different media channels: TV, print, out of home, online video, radio and online display, through an analysis of 504 campaigns across 29 advertisers.