Promotions | WARC

Case Study • MMA Smarties, Gold, LATAM, 2018

Soft drinks company Coca-Cola created FanFeat, a competition for music fans, to boost sales among 12- to 24-year-old Brazilians, achieving record teen engagement and an increase in Coke sales.

next: Bradesco - Bank next - Lollapalooza Game

Case Study • MMA Smarties, Gold, LATAM, 2018

next, a mobile only bank, used its sponsorship of Lollapalooza Brazil to drive account openings.

Ruffles: Ruffles AmiGO

Case Study • MMA Smarties, Silver, LATAM, 2018

Ruffles, a brand of potato chips, created an augmented reality, mobile-only game for teenagers in Brazil.

The Diamond Concierge: The Surprisal

Case Study • Benjamin Davis, WARC Media Awards, Shortlisted, Effective Channel Integration, 2018

The Diamond Concierge, an Australian online diamond retailer, launched an integrated campaign to raise awareness and demystify the purchase of diamonds among a non-expert, male audience.

Dettol: India's new hygiene teacher for urban kids

Case Study • Vibha Gupta, Jitender Dabas, WARC Prize for Asian Strategy, Entrant, 2018

Hand sanitiser brand Dettol grew reach, engagement and brand impression in India by releasing a mobile game based on a popular character tie-in.

Nike: KD9 Tour

Case Study • Ben Condit, Jerry Perez, Summer Liu, WARC Prize for Asian Strategy, Entrant, 2018

Nike partnered with basketball game NBA2K Online to launch its new KD9 shoe and make it Nike’s fastest-selling shoe in China.

Jetstar: Beat the Price

Case Study • Hon Wui Theo, WARC Prize for Asian Strategy, Entrant, 2018

Low-cost airline Jetstar's Indonesian operation made top-of-mind awareness and engagement gains with an interactive game and supporting promotional campaign in Singapore.

Project Nanhi Kali: #PowerlessQueen

Case Study • Direct Marketing Association - US, Bronze, 2018

Nanhi Kali, an organisation for underprivileged girls in India, launched an awareness campaign to highlight the plight of Indian women by creating an online chess game featuring a powerless queen fighting a powerful queen.

Island Records: Fall Out Boy Story Mode

Case Study • MMA Smarties, Silver, North America, 2018

Fall Out Boy, an American rock band, partnered with video game Asphalt 8 to extend their audiences via an immersive branded story mobile game.

Arcos Dorados Comércio de Alimentos Ltda: BiteCoins

Case Study • MMA Smarties, Gold, Global, 2018

Fast-food restaurant McDonald's created its own cryptocurrency, which clients could exchange for real products in its Brazil stores.

Coca-Cola Fan Feat

Case Study • MMA Smarties, Silver, Global, 2018

Soft-drink brand Coca-Cola engaged Brazilian teens by making them the jury of a music contest held across social and digital.

Target Media: The Commuter Mini Game

Case Study • MMA Smarties, Finalist, Global, 2018

Studio Canal, a film production and distribution company, was able to reach its UK target audience with a unique mini-game format that drove unprecedented engagements rates and clicks to point-of-sales sites.

Ruffles AmiGO

Case Study • MMA Smarties, Bronze, Global, 2018

Ruffles, a brand of crisps, combated declining sales in Brazil by creating a game for teenagers to connect them with the brand.

Doritos: Beating the Unbeatable

Case Study • MMA Smarties, Silver, Global, 2018

Tortilla chips brand Doritos increased sales in China by engaging millennial gamers in a fight against the League of Legends world champion.

Turning KFC into gamer's playground

Case Study • MMA Smarties, Gold, Global, 2018

Fast-food restaurant brand KFC used a collaboration with popular Chinese game Onmyoji to increase restaurant traffic and sales among a young audience.

Walls - Icecream sandwich: An election of a lifetime

Case Study • MMA Smarties, Finalist, Global, 2018

Walls, an ice-cream brand, leveraged the election in Indonesia to pit its ice-cream against one another and make light of an otherwise serious national debate.

Patanjali Noodle: Chotta bheem Toy Integration

Case Study • MMA Smarties, Finalist, India, 2018

Patanjali, an Indian consumer goods company, increased brand awareness and sales among Indian children by launching its products through an in-gaming integration.

StarPlus: Sabse Smart Kaun

Case Study • MMA Smarties, Silver, India, 2018

Sabse Smart Kaun, an Indian reality gameshow run by television channel StarPlus, increased viewership of its programme by launching a mobile game that allowed viewers to play along while the show was being aired.

Little hearts: Breaking hearts in Fun way

Case Study • MMA Smarties, Finalist, India, 2018

Little Hearts, a biscuit brand, increased awareness in India by launching an in-ad mobile game to reach millennials.

Project Nanhi Kali: Powerless Queen

Case Study • MMA Smarties, Gold, India, 2018

Project Nanhi Kali, an Indian non-governmental organisation that supports education for underprivileged girls, drove donations to its cause by launching a mobile chess game with a powerless Queen.

Patanjali Mango Juice: Patanjali- Motu Patlu

Case Study • MMA Smarties, Silver, India, 2018

Patanjali, an Indian consumer goods company, increased awareness of its mango juice among kids in India by placing its product as a power booster in mobile gaming apps.

Electronic Arts K.K.: Simcity Buildit School of Politics

Case Study • SABRE Awards, Gold, APAC, Entertainment, 2018

Electronic Arts K.K. (EA Japan), a video game company, increased young people's interest in politics through its game 'SimCity BuildIt School of Politics'.

Monoprix Go

Case Study • Melek Ourir, WARC Prize for MENA Strategy, Shortlisted, 2018

Monoprix, a leading supermarket in Tunisia, used a multi-reality approach to boost the in-store experience and attract a younger generation of loyal shoppers.

Chevron Philippines: Liter Lottery

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018

Chevron Philippines, an energy corporation and marketer of Caltex fuels, created the Liter Lottery, which turned petrol pumps into slot machines and offered people the chance to win a free tank of fuel.

Improve CPE to 'supercharge' marketing efforts

News • 21 June 2018

NEW YORK: Brands can gain potentially huge benefits from rethinking spending on consumer promotions and engagement (CPE) and bringing the same rigor to this area that they apply to above-the-line activities.