Promotions
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Case Study • Direct Marketing Association - UK, Bronze, 2018
Case Study • Benjamin Davis, WARC Media Awards, Shortlisted, Effective Channel Integration, 2018
Case Study • MMA Smarties, Silver, South Africa, 2018
Case Study • MMA Smarties, Silver, Global, 2018
Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018
News • 21 June 2018
Case Study • SABRE Awards, Gold Sabre Award For Food Service, EMEA, 2018
Case Study • MIXX Awards, Gold, Native Advertising, 2018
Case Study • SABRE Awards, Gold, Marketing To Consumers (Existing Product), Africa, 2018
Case Study • SABRE Awards, Best Use Of Gamification/User-Generated Contests, In2, 2018
Case Study • Integrated Marketing Communications Council Europe, Silver, 2017
Case Study • European Association of Communications Agencies, Finalist, 2017
Case Study • MMA Smarties, Finalist, 2017
Case Study • Direct Marketing Association - US, Bronze, Insurance, 2017
Case Study • MMA Smarties, Finalist, LATAM, 2017
Case Study • MMA Smarties, Finalist, APAC, 2017
Case Study • MMA Smarties, Bronze, South Africa and EMEA, 2017
Case Study • MMA Smarties, Silver, South Africa, 2017
Case Study • MMA Smarties, Bronze, South Africa, and Finalist, EMEA, 2017
News • 28 July 2017
Research Paper • Carol Foley, David Kuhn and Elizabeth Harris, Journal of Advertising Research, Vol. 57, No. 2, 2017, pp. 190-206
Case Study • Rohan Padival, WARC Awards, Entrant, Effective Social Strategy, 2017
Case Study • SABRE Awards, Gold, EMEA, Pan-European Programme, 2017
Case Study • SABRE Awards, Gold, EMEA, Technology Software and Services, 2017
Case Study • SABRE Awards, Platinum for Best in Show, EMEA, and Diamond, Reputation Management, 2017
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Article • John Gillan, WARC Exclusive, January 2019
Shopping is an important part of the national consciousness, but retailers and brand marketers need to think about how they are meeting changing consumer demands and expectations. -
Article • Anna Hamill, WARC Exclusive, November 2018
Uniqlo capitalised on Singles Day in China by creating an innovative ‘online to offline’ solution which utilised dynamic discounting on their physical stores to supplement online sales. -
Research Paper • Marco Ieva, Cristina Ziliani, Juan Carlos Gázquez-Abad and Ida D'Attoma, Journal of Advertising Research, Vol. 58, No. 3, 2018, pp. 338-348
The effectiveness of online versus offline promotional communication is an important marketing issue. -
Research Paper • Bhanu Bhardwaj, Olga Casabona, Joy Joseph and Howard Shimmel, ARF Experiential Learning, Audience Measurement, June 2017
This study advises marketers on how they should rebalance their marketing budgets to favour a healthy mix of promotional advertising and media investment. -
Research Paper • Carol Foley, David Kuhn and Elizabeth Harris, Journal of Advertising Research, Vol. 57, No. 2, 2017, pp. 190-206
Product innovation, the fragmentation of media, and the surge in digital and social media platforms have forced marketers to increase their focus on short-term sales tactics. -
Research Paper • Felix Zoellner and Tobias Schaefers, Journal of Advertising Research, Vol. 55, No. 3, 2015, pp. 270-283
Although various types of price promotion are used to increase sales, they negatively may affect consumers' perceptions of a premium-product brand.