Article • WARC Best Practice, January 2019
Article • WARC Category Intelligence, January 2019
Article • Marius Cloete, on behalf of Magnetic, WARC Best Practice, July 2017
News • 11 January 2019
Article • WARC Evidence, October 2018
Article • Ebiquity, 2018
Article • Andrew Challier, Nick Pugh and Matt Chappell, Ebiquity, 2018
Article • Matt Chappell, Ebiquity, 2018
Article • Andrew Challier and Nick Pugh, Ebiquity, 2018
Research Paper • Nathalie Dens, Patrick De Pelsmacker, Peter Goos, Leonids Aleksandrovs and David Martens, International Journal of Market Research, Vol. 60, No. 3, 2018, pp. 268-287
News • 11 May 2018
Research Paper • Ebiquity, March 2018
Opinion • Brian Carruthers, January 2018
Case Study • Direct Marketing Association - UK, Gold, 2017
News • 13 November 2017
Case Study • Rachana Mhetre, WARC Prize for Asian Strategy, Entrant, 2017
Article • Brooke Hemphill, Event Reports, Mumbrella Publish, October 2017
Case Study • Tahaab Rais, WARC Prize for MENA Strategy, Entrant, 2017
Case Study • Ali Cheikhali, WARC Prize for MENA Strategy, Entrant, 2017
News • 28 July 2017
News • 07 July 2017
Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2017
Case Study • Tahaab Rais, WARC Awards, Shortlisted, Best Use of Brand Purpose, 2017
Case Study • AME Awards, Silver and Bronze, 2017
Case Study • Tahaab Rais, WARC Prize for Innovation, Silver, 2017
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Article • WARC Evidence, October 2018
Looks at how different channels deliver different outcomes and advises on the optimal roles of different channels, as well as the dominant medium for reach, impact and scalability. -
Article • Alex Brownsell, WARC Trends, October 2018
Discusses the importance of subscriptions in a time of declining print revenues through digital advertising sales and explores how best to tackle them in order to better engage consumers. -
Article • Andrew Challier, Nick Pugh and Matt Chappell, Ebiquity, 2018
This report brings together analysis of the short-term and long-term effects of advertising to offer a complete picture of the impact advertising has on the bottom line. -
Article • Matt Chappell, Ebiquity, 2018
This report examines the long-term effects of advertising in six different media channels: TV, print, out of home, online video, radio and online display, through an analysis of 504 campaigns across 29 advertisers. -
Article • Andrew Challier and Nick Pugh, Ebiquity, 2018
This report explains how to measure 'responsible ROI' and examines the short-term ROI of six different media channels: TV, print, out of home, online video, radio and online display, through an analysis covering 11 sectors and over 1,950 campaigns. -
Data • James McDonald, WARC Data, June 2018
This report summarises the latest research from WARC's Data platform, with a focus on print and digital publishing. Key findings include: