Article
•
WARC Best Practice, August 2017
This article explains how magazines have adapted, redefined and reestablished themselves in an age where digital media has caused significant disruption.
Article
•
Marius Cloete, on behalf of Magnetic, WARC Best Practice, July 2017
This article provides a best practice guide to using magazine media, which offer marketers highly engaged consumers through the provision of professionally edited, original content – across an array of platforms – focussed on a particular passion point.
Article
•
WARC Evidence, October 2018
Looks at how different channels deliver different outcomes and advises on the optimal roles of different channels, as well as the dominant medium for reach, impact and scalability.
Article
•
Ebiquity, 2018
This report pulls together the findings of a study into the short- and long-term effects of advertising, and breaks them down for three specific sectors: FMCG, Retail and Financial Services.
Article
•
Andrew Challier, Nick Pugh and Matt Chappell, Ebiquity, 2018
This report brings together analysis of the short-term and long-term effects of advertising to offer a complete picture of the impact advertising has on the bottom line.
Article
•
Matt Chappell, Ebiquity, 2018
This report examines the long-term effects of advertising in six different media channels: TV, print, out of home, online video, radio and online display, through an analysis of 504 campaigns across 29 advertisers.
Article
•
Andrew Challier and Nick Pugh, Ebiquity, 2018
This report explains how to measure 'responsible ROI' and examines the short-term ROI of six different media channels: TV, print, out of home, online video, radio and online display, through an analysis covering 11 sectors and over 1,950 campaigns.
Research Paper
•
Nathalie Dens, Patrick De Pelsmacker, Peter Goos, Leonids Aleksandrovs and David Martens, International Journal of Market Research, Vol. 60, No. 3, 2018, pp. 268-287
This study proposes a novel methodology, mixture-amount modeling (MAM), to investigate cross-media advertising synergy based on consumers' media usage.
News
•
11 May 2018
LONDON: Digital newsbrands not only provide brand-safe environments but, properly utilised, can deliver higher business returns for advertisers than general online display, new research says.
Opinion
•
Brian Carruthers, January 2018
Publishers faced with declining print ad revenues need to look beyond digital to pick up the shortfall, according to James Wildman, CEO Hearst Media.
Case Study
•
Direct Marketing Association - UK, Gold, 2017
Fiat, an automotive brand, re-designed a magazine review of its original Fiat 124 Spider sports car to advertise its new model in the UK.
News
•
13 November 2017
SYDNEY: Despite falling circulations, Australian magazine publishers still have quite a lot going for them in terms of readership profiles and purchase influence, but they are failing to persuade agencies of their case, an industry figure has ...
Article
•
Brooke Hemphill, Event Reports, Mumbrella Publish, October 2017
Australian magazine publishers are struggling to break through with media agencies in the digital age – but according to industry experts, the future can still be bright if publishers are willing to make some changes.
Case Study
•
Rachana Mhetre, WARC Prize for Asian Strategy, Entrant, 2017
Beauty brand Parachute Advansed Body Lotion used a multichannel approach to carve out an identity in West Bengal, India.
Case Study
•
Tahaab Rais, WARC Prize for MENA Strategy, Entrant, 2017
This case study shows how Daman, a health insurance brand, increased profitability by launching an awareness campaign about vitamin D deficiency in the UAE.
Case Study
•
Ali Cheikhali, WARC Prize for MENA Strategy, Entrant, 2017
This case study shows how GO Sport, a sports goods brand, used a football match to feature its own products and increase sales in the UAE.
News
•
28 July 2017
SYDNEY: Adding print magazines to the media mix delivers a greater uplift in brand metrics than the average of any other two media channel combinations, new research has claimed.
News
•
07 July 2017
LONDON: As magazine media become increasingly defined by content rather than platform, media planners need to rethink their role in the media mix, an industry figure argues.
Case Study
•
Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2017
This case study explains how medical devices company Omron increased sales of a digital scale in Brazil with a striking print ad.
Case Study
•
Tahaab Rais, WARC Awards, Shortlisted, Best Use of Brand Purpose, 2017
This case study shows how Daman, a health insurance brand, increased brand equity in the UAE using an educational campaign about vitamin D deficiency.
Case Study
•
AME Awards, Silver and Bronze, 2017
This case study explores how Stylight, an online fashion shopping platform, launched a national campaign in Germany to enable German women to scan any item in the fashion magazine and buy it directly through Stylight.
Case Study
•
Tahaab Rais, WARC Prize for Innovation, Silver, 2017
This case study describes how Daman, a health insurance company in the United Arab Emirates, used innovative printing technology to give the population some much-need vitamin D.
News
•
20 February 2017
SYDNEY: Achieving transparency in advertising is a perennial problem, believes Sunita Gloster, CEO of the Australian Association of National Advertisers (AANA).
News
•
15 February 2017
HOLLYWOOD, FL: Marketers and publishers must double down on their efforts to support high-quality content in the face of "fake news" and "clickbait", a leading executive from Condé Nast has argued.
Opinion
•
Calum MacKenzie, December 2016
According to Luther Van Dross and Janet Jackson, the best things in life are free. There's a lot of evidence out there to support this.
