PR, WOM & earned media
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Article • WARC Best Practice, December 2018
Article • Ed Keller and Brad Fay, WARC Best Practice, April 2016
Case Study • SABRE Awards, Best in show, In2, 2019
Article • WARC Best Practice, February 2019
Article • Ida Siow, Admap, February 2019
Article • Ed Keller, Brad Fay and Matt Dodd, Admap, February 2019
Article • WARC Exclusive, January 2019
Article • WARC Best Practice, January 2019
Article • Geoffrey Precourt, Event Reports, ANA Multicultural Marketing & Diversity Conference, November 2018
Article • WARC Best Practice, December 2018
Case Study • Shannon Hartmann, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2018
Case Study • Paloma Ho, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2018
Case Study • MMA Smarties, Gold, LATAM, 2018
Article • Geoffrey Precourt, Event Reports, Festival of media LATAM, October 2018
Case Study • Patricia Ochando, WARC Media Awards, Shortlisted, Effective Use of Tech, 2018
Case Study • Chan Su Ling, Nichelle Ng, WARC Media Awards, Silver, Best Use of Data, 2018
News • 08 November 2018
Case Study • Ben Condit, Jerry Perez, Summer Liu, WARC Prize for Asian Strategy, Entrant, 2018
Case Study • MMA Smarties, Silver, South Africa, 2018
Case Study • Hon Wui Theo, WARC Prize for Asian Strategy, Entrant, 2018
Case Study • Hon Wui Theo, WARC Prize for Asian Strategy, Entrant, 2018
Article • Anil Thakraney, Event Reports, India Affiliate Summit, October 2018
Opinion • Geoffrey Precourt, October 2018
Article • Geoffrey Precourt, Event Reports, Advertising Week, October 2018
Case Study • Emily Ellis, David Frymann and Vasileios Kourakis, Institute of Practitioners in Advertising, Gold, IPA Effectiveness Awards, 2018
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Article • WARC Best Practice, February 2019
Explores the current reading on the topic of marketing on Facebook - the best used social network in the world, reaching over two billion users every month. -
Article • WARC Exclusive, January 2019
Reveals the trends and lessons from the 2018 IPA Effectiveness Awards, analysing what differentiated the winners from the rest of the entries. -
Article • WARC Exclusive, October 2018
Analysing what makes social media strategies effective, with lessons for marketers drawn from the 'Effective Social Strategy' category of the 2018 WARC Awards. -
Article • WARC Exclusive, September 2018
Analyses the key themes and summarises the winning case studies from the 2018 Effective Innovation category in the WARC Awards, and presents the views and opinions of the judges. -
Article • WARC Best Practice, May 2018
Provides an overview of how influencer opinion and recommendations can deliver marketing messages to consumers through social networks and word of mouth. -
Article • Strategy Toolkit, Strategy Toolkit
This article discusses various approaches used by marketers to understand what consumers want.