Explores the current reading and thinking on the topic of online video audiences, which are increasingly shifting to mobile - here, brand messaging is largely unwelcome, necessitating exceptional creative and controllable ads.
This article explores the current thinking and writing on TV audiences - a group of people once defined by the use of one stable, popular medium, which has now fragmented forcing a re-evaluation of audience measurement.
MRS Awards, Finalist, MRS Award for Media Research, 2018
Channel 4 and ITV, both TV channels, joined forces to deliver the most comprehensive exploration of BVOD (broadcaster video on demand) viewing behaviours of British people and its impact on advertising effectiveness.
Adam Smith, Rob Norman, Research on WARC, November 2018
This report examines current and future trends in the global video industry, including a decline in linear TV ratings (especially among younger audiences) and increasing data application to linear television.
The TV market in the US is changing fast, as growing numbers of consumers cut the cord with traditional providers and as the space is filled by both insurgent mobile internet companies and major media companies that are pivoting to streamed video.
Amazon.com is expected to announce this week the launch of a free, ad-supported video service. The video offering, via Amazon subsidiary IMDb, is the latest effort by the e-commerce giant to corner a bigger share of the $70bn TV ad market in the ...
LONDON: The past year has seen a dramatic surge in the proportion of Britons watching Netflix, according to the latest IPA Touchpoints data, which reports that they are spending more time per day watching television/video than ever before.
ABERDEEN/COLUMBUS, OH: Craft beer brand BrewDog has launched a subscription video-on-demand service which promises to deliver “original content spanning beer and spirits, food and travel and everything in between”.
LONDON: Most TV is still watched at scheduled times, and advertising is purchased accordingly, but more and more viewers are turning to Broadcaster Video on Demand (BVOD) and both media owners and advertisers need to understand the impact of this ...
SYDNEY: Some audiences are migrating to video-on-demand (VOD) services from their traditional TV broadcasters, but many media owners see this as an opportunity to try new ways of engaging young consumers.
Brooke Hemphill, Event Reports, Mumbrella360, June 2018
Some audiences – especially young people – are migrating to video-on-demand services from their tradtional TV broadcasters, and this offers challenges (consistent measurement) and opportunities (VOD-specific commissioning) for media owners.
SINGAPORE: The likes of Netflix and Amazon are investing billions of dollars in content but getting consumers in Asia to pay for OTT TV services is a major challenge, according to a new report which also notes they have a limited tolerance for ads ...