The heads of the Association of New Zealand Advertisers and the Commercial Communications Council have published an open letter calling on the international advertising community to use its clout to force changes at Facebook.
Project Brand Integrity is a new initiative launching today which aims to protect European brands from association with illegal stolen content by alerting advertisers or their agencies to ads running on pirate sites in Europe.
Brand safety is one of the top concerns for the advertising industry, but just how seriously the issue should be taken is reinforced by a new survey that found many consumers regard the placement of ads next to non-safe content as intentional.
Nick Morley, WARC Exclusive, October 2018
Explores how the clean up of digital advertising is likely to unfold as we approach the end of 2018, following the industry’s brand safety scandals, changing viewability demands, and ad fraud developments.
LONDON: Brand safety has been high on the agenda for marketers over recent years and Mars, the US confectionery and food group, deals with the issue by strictly enforcing its own marketing code of conduct.
GLOBAL: The combination of restrictions imposed by GDPR and advances in machine learning is encouraging brands to experiment with context as an alternative to audience-based targeting, a new WARC report says.
NEW YORK: Avoiding association with controversial online content is more important than ever for brands and advertisers, many of whom are voting with their feet by moving spend to premium publishers in a bid to secure brand safety.
This report examines the long-term effects of advertising in six different media channels: TV, print, out of home, online video, radio and online display, through an analysis of 504 campaigns across 29 advertisers.
Andrew Challier and Nick Pugh, Ebiquity, 2018
This report explains how to measure 'responsible ROI' and examines the short-term ROI of six different media channels: TV, print, out of home, online video, radio and online display, through an analysis covering 11 sectors and over 1,950 campaigns.