Article
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WARC Best Practice, November 2017
Provides guidance and reading on the topic of Ad blocking, the process through which a consumer can opt-out of receiving marketing messages; how it affects publishers' business models and how it is reaching crisis point.
Article
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WARC Best Practice, December 2018
Provides marketers with information and guidance about using native advertising.
News
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13 July 2018
DENVER: Consumers appear to be shunning some of the trends predicated for digital advertising in 2018, according to a new survey which explored attitudes towards video ads, social media, ad blocking and other current issues.
Opinion
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Lena Roland, May 2018
The conversation around data privacy has changed as a result of revelations surrounding a British data analysis company’s alleged misuse of Facebook users’ personal data for political targeting.
News
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11 May 2018
NEW YORK: Marketers may not fully understand “the distinctive media and market behavior” of millennials and Generation Z, according to Scott McDonald, the president/CEO of the Advertising Research Foundation (ARF).
News
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11 May 2018
NEW YORK: Pi-hole, a free, open-source software package for the Raspberry Pi basic computer, enables users to block ads and halt trackers across an entire network, potentially creating “a black hole for internet advertisements”.
Article
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Rob Bennett, Admap, May 2018, pp. 44-45
Looks at the most common tech misuses in advertising and communication and why so many brands are stuck communicating in a primitive and brash way.
News
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27 April 2018
LONDON: British adults now spend an average of one day a week online, or about double the amount of time they did in 2007, a new official study has revealed.
Article
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Scott C. McDonald, Journal of Advertising Research, Vol. 58, No. 1, 2018, pp. 75-76
Attitudes toward privacy and advertisement avoidance have not shown any significant differences across generations in extant advertising research.
News
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15 February 2018
MOUNTAIN VIEW, CA: From today Google’s Chrome browser will block ads that fail to meet the standards set by the Coalition for Better Ads, a move welcomed by the World Federation of Advertisers.
News
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14 February 2018
NEW YORK: One of the first online-only magazines, Salon, has unveiled a new feature on its site that will allow the publisher to find revenue even when a user has an ad blocker: by giving them the option to donate unused computing power “to ...
News
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29 January 2018
SAN FRANCISCO: Google has announced that it is rolling out a new tool that will enable users to exert more control over so-called “reminder ads” – those often annoying ads that follow users around the internet based on browsing ...
News
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18 January 2018
NEW YORK: Ten per cent of adult North Americans will be engaged in four or more multiple, simultaneous advertisement-blocking behaviours in 2018, according to a new report.
Research Paper
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Kimberly R. Clark, Kenneth R. Leslie and Matthew Tullman, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2017
The US Advertising Research Foundation commissioned a study to prevent widespread adoption of mobile ad-blocking software.
Article
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Rob Norman, WPP Atticus Awards, Highly Commended, Digital Communications, 2017
This report looks at digital media in 2016 by using data and opinion to provide insights on the current key challenges digital faces and how it may be possible to avoid them.
Article
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Admap, July/August 2017
This article examines the number of active ad-blocking software users, finding it went up 25% year on year to 616m worldwide in 2017, of which 62% (380m) were mobile web users.
News
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14 June 2017
GLOBAL: Ad block users apportion a lower share of the blame towards brands than regular users if they see ads on websites, blaming instead the blocking software, according to a new report.
News
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08 June 2017
NEW YORK: With both Google and Apple taking steps to introduce ad blocking features to their browsers, the tech giants are not only addressing the current concerns of users but also potentially changing the way the web works.
News
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05 June 2017
SAN FRANCISCO: Google has confirmed that updates to its Chrome browser early next year will block the most annoying ads that currently plague consumers.
Article
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Jo Bowman, Event Reports, I-COM, April 2017
This article explores how beating ad blockers is only part of the solution, and the advertising industry has a duty to do native advertising well, in order to avoid turning off consumers.
News
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18 May 2017
TORONTO: Mastercard, the payments company, believes that providing "uninterrupted" and unique experiences for consumers can help in tackling the growing trend of audiences and platforms blocking out ads.
Article
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Geoffrey Precourt, Event Reports, Global Marketer Week, April 2017
This event report outlines how Mastercard, the payments group, is building its brand at a time when obstacles for marketers are rising.
Opinion
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Bob Hoffman, May 2017
Bob Hoffman, the author of "The Ad Contrarian” blog, was part of a four-person "debate” at the 2017 World Federation of Advertisers annual conference in Toronto.
News
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21 April 2017
MOUNTAIN VIEW, CA: Google may introduce an ad-blocking feature to its Chrome web browser within the next few weeks, according to reports.
News
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14 April 2017
DUBLIN: Significant adblock usage by a website's audience can lead to a short-term boost in page traffic, but over the longer term traffic declines as these sites find themselves unable to invest in content, a new study has shown.
