WARC’s latest Global Ad Trends, a monthly report which uses empirical evidence to summarise media trends in advertising, has found that mobile ad formats will attract more money than TV across key markets this year, despite practitioner uncertainty around viewability, ROI and brand safety, and growing consumer privacy concerns.
Banking is changing rapidly in the digital age as the industry responds to consumers’ demands for an approach that mirrors their experiences elsewhere – a development that is one of Admap’s Drivers of Change in 2019.
The smartphone reigns supreme as the Americans’ choice for online activities, a new survey shows. So much so, that an estimated 270 million American smartphone users now find themselves checking their devices 52 times a day, according to ...
Indian consumers prefer personalised marketing but most are not willing to share their data just for that purpose – they require something more tangible if they are to divulge relevant information, a new study shows.
Australians aren’t just watching sport on TV – last weekend millions grabbed their phones to both watch and chat about the Australian Football League (AFL) and National Rugby League (NRL) Grand Finals.
In India, three quarters of people use mobile for discovery – and with mobile uptake soaring, the device is set to drive the future of omnichannel retailing in the country, according to a senior executive at Facebook.
SYDNEY: Across much of Asia-Pacific, mobile is seen as enhancing the ability of consumers to participate in the digital economy, but this is not necessarily the case in Australia, a new study has found.
WASHINGTON DC: Two-thirds of American parents are concerned about the amount of time their teenage children spend in front of screens, according to a new study that also has some surprising findings about the extent to which parents themselves are ...
LONDON: Around two in five (41%) British consumers believe technology addiction can be compared to alcohol or substance abuse, according to a new survey that provides further evidence of people’s reluctance to “switch off”.