Experiential & sampling
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Article • WARC Best Practice, January 2019
Article • Alex Smith, WARC Best Practice, April 2016
Article • WARC Best Practice, February 2019
News • 25 January 2019
Case Study • Kavita Acharekar, Nirmal Desai, Prasad Patwardhan, Maitri VJ, WARC Media Awards, Entrant, Effective Channel Integration, 2018
Research Paper • Lei Liu, Jin Zhang and Hean Tat Keh, Journal of Advertising Research, Vol. 58, No. 4, 2018, pp. 464-475
Case Study • Direct Marketing Association - UK, Bronze, 2018
Case Study • Vandana Mehra, Manish Lohana, WARC Media Awards, Silver, Effective Use of Partnerships and Sponsorships, 2018
Case Study • Direct Marketing Association - UK, Gold, 2018
Case Study • Finola Austin, Drew Kerr, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2018
Case Study • Summer Liu, WARC Media Awards, Gold, Effective Use of Partnerships and Sponsorships, 2018
Case Study • Direct Marketing Association - UK, Silver, 2018
Case Study • Finola Austin, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2018
Case Study • Mario Mejia, Laura Murcia, Sandrino Vejar, WARC Media Awards, Bronze, Effective Use of Partnerships and Sponsorships, 2018
Case Study • Dario Cosmelli, Chris Kilroy, WARC Media Awards, Silver, Effective Use of Tech, 2018
Case Study • Lauren Brown, WARC Media Awards, Grand Prix and Early Adopter Award, Effective Use of Tech, 2018
Case Study • Caryn Wiley-Rapoport, WARC Media Awards, Shortlisted, Effective Use of Tech, 2018
Case Study • Gilad Kat, WARC Media Awards, Gold, Effective Channel Integration, 2018
Case Study • Mitesh Soni, WARC Prize for Asian Strategy, Entrant, 2018
Case Study • Melissa Garrovillo, WARC Prize for Asian Strategy, Entrant, 2018
Case Study • Jocelyn Tse, WARC Prize for Asian Strategy, Entrant, 2018
Case Study • Melissa Garrovillo, WARC Prize for Asian Strategy, Entrant, 2018
Case Study • Amanda Shapiro, Tracy Lui, WARC Prize for Asian Strategy, Entrant, 2018
Case Study • MMA Smarties, Finalist, Vietnam, 2018
Case Study • MMA Smarties, Finalist, Vietnam, 2018
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Article • WARC Best Practice, January 2019
This article provides an overview of the thinking and reading on the subject of experiential marketing and sampling, both live activities that involve direct interactions with audiences that can have an impact indirectly. -
Article • Stephen Whiteside, Event Reports, Cannes Lions, June 2018
Mastercard, the payments brand, is tapping the power of experiential marketing in a bid to engage consumers in meaningful ways around their passion points. -
Research Paper • Haiyan Hu and Cynthia R. Jasper, Journal of Advertising Research, Vol. 58, No. 2, 2018, pp. 151-164
A satisfying shopping experience is critical to a mall's ability to draw crowds and to its effectiveness as a marketing medium. -
Article • Vanessa Tadier, Admap Magazine, May 2018, pp. 42-43
Offers advice on how experiential might work in different ways for a brand, using examples from the likes of David Lloyd, Jet Blue and The Economist. -
Article • Mary Connors, Event Reports, P2P Summit, March 2018
Mondelez International, the snacks giant, is building up its sampling capabilities via e-commerce, as well as developing its in-store approach to this discipline. -
Article • Alex Smith, WARC Best Practice, April 2016
This article explores best practice in the area of experiential marketing, arguing that it is a technique, not a channel, putting the idea first, and thinking about media second.