Vietnam is technologically advanced in terms of network and smartphone penetration, integrated marketing communications across multiple channels is increasingly used and prioritising mobile marketing is no longer a trend, but a must-have, a new ...
Amy Rodgers, Sophie Harding, Steve Lok and Damian Ryan, WARC Webinars, October 2018
Steve Lok, global head of Martech at The Economist, Sophie Harding, trends and insights director at Mindshare, and Damian Ryan, partner at Moore Stephens, discuss findings from the recent Martech Report.
Institute of Practitioners in Advertising, October 2018
Investigates the issues of budgeting, planning and reporting, and challenges the industry to reconsider approaches to efficiency, ROMI and measurement strategy, while addressing whether mass marketing still works.
Data is becoming increasingly affordable in India and this in turn has prompted changes in how consumers are making use of the internet, most notably with regard to searches for content in local languages, a leading Google executive has revealed.
NEW YORK: Digital savvy African American consumers have embraced technology to such an extent that they are having an unprecedented impact on the economy, culture and wider society, a new study suggests.
LONDON: The past year has seen a dramatic surge in the proportion of Britons watching Netflix, according to the latest IPA Touchpoints data, which reports that they are spending more time per day watching television/video than ever before.
WASHINGTON DC: Two-thirds of American parents are concerned about the amount of time their teenage children spend in front of screens, according to a new study that also has some surprising findings about the extent to which parents themselves are ...
LONDON: Around two in five (41%) British consumers believe technology addiction can be compared to alcohol or substance abuse, according to a new survey that provides further evidence of people’s reluctance to “switch off”.
LONDON: Most TV is still watched at scheduled times, and advertising is purchased accordingly, but more and more viewers are turning to Broadcaster Video on Demand (BVOD) and both media owners and advertisers need to understand the impact of this ...
SHANGHAI: Chinese people are significantly more invested in their online identities than their Western counterparts, which offers brands more opportunities to connect with increasingly savvy consumers, according to an expert in Chinese consumer ...
LONDON: Smartphones began to take off in the UK in 2008 and, a decade on, a new official study has revealed the extent to which British consumers now depend on their mobile devices and access to the internet.
This article, taken from the Warc Toolkit 2017 report, discusses how to achieve marketing effectiveness in the digital age by striking the right balance between close targeting and mass reach, and between short- and long-term strategies.