NEW YORK: Under Armour, the sporting goods manufacturer, is leveraging the power of Amazon’s e-commerce platform in recognition of its status as a hub for retail search, consumer reviews, and “need-based” shopping.
MUNICH/PARIS: Faced with growing competition from the likes of Amazon and other online retailers, two leading European electronics retailers are fighting back with plans to launch a “European Retail Alliance”.
MUMBAI: India’s e-commerce sector faces yet another shake-up as US retail giant Walmart prepares to take a majority stake in Flipkart, a move that is expected to presage a move into online grocery sales where US rival Amazon is already a ...
HANGZHOU: Tmall Global, the Alibaba-owned online marketplace that specialises in cross-border e-commerce, has announced plans to open six new procurement centres around the world in a move expected to benefit overseas brands.
TOKYO: Walmart, the world’s largest retailer, is joining forces with Rakuten, the biggest e-commerce operator in Japan, in a strategic alliance that effectively ramps up their challenge to Amazon in Japan and the US.
BEIJING: Tencent Holdings, the company behind WeChat, is entering the retail e-commerce field through a partnership with online retail challenger JD.com to invest heavily into Vipshop, an online discount retailer for fashion brands in China.
HONG KONG: Alibaba, the Chinese e-commerce giant, is taking a major step into physical retailing by joining forces with Auchan Retail of France and Taiwan’s Ruentex Group to take a controlling stake in Sun Art Retail Group.
PORTLAND, ORE: Nike is to focus on a small number of premium retail partnerships and its own direct-to-consumer efforts in the future as the sportswear brand seeks to hit a target of $50bn in sales within five years.
NEW YORK: All retailers in the US have had to consider how best to respond to the rise of the mighty Amazon, and it seems Walmart’s strategy is to boost its online presence by striking deals with other retailers.
NEW DELHI: Amid news that the American QSR has announced the termination of the franchise agreement with Connaught Plaza Restaurants in India’s North and East, McDonald’s is struggling to remain relevant in the globe’s second ...
CHICAGO: Walmart.com, the US shopping giant’s e-commerce service, is recruiting vendors from countries outside of the US, including China, in a pivot away from its Made-in-America campaign, according to a Reuters report.
This article, taken from the Warc Toolkit 2017 report, looks at the growing number of brands that are exploring direct-to-consumer (DTC) opportunities with the help of apps, buy buttons and subscription services.
Scott Symonds, Admap Magazine, October 2014
This article argues that data will become the primary currency of future marketing strategy and that marketers should deploy data to create seamless brand experiences that function across all delivery channels.