Amazon, the online retail giant, is reportedly working on plans to open as many as 3,000 of its Amazon Go cashierless stores by 2021 in a move that could seriously threaten existing convenience and fast-food chains across the US.
SINGAPORE: Smart vending technology is a rapidly growing retail trend currently dominated by providers in North America, but a new report has forecast that China will become the primary market for intelligent vending machines within five years.
CHICAGO: Google, the tech giant, will reportedly open its first permanent retail store in Chicago’s Fulton Market district, a move that shows – despite the promise of e-commerce – that physical availability continues to be ...
SINGAPORE: Alibaba Cloud, the cloud computing arm of Chinese e-commerce giant Alibaba Group, has launched nine new products to help retailers in Southeast Asia to digitise their operations and embrace Alibaba’s “new retail” ...
CANNES: Marketers in the beauty sector may need to rethink some of the fundamentals of their craft, right down to how they name products, if they are to succeed in the voice ecosystem, Antoine Borde, L'Oréal’s global e-commerce ...
SYDNEY: Cue Clothing, the fashion retailer, claims to be a leader in omnichannel shopping in Australia and New Zealand, thanks to its development of a unique retail ecosystem that caters not only to the needs of customers but also in-store staff.
Provides insights from the 2018 Mobile World Congress (MWC), which discusses the age of hyperconnectivity, issues such as the 4th Industrial Revolution (thanks to 5G) and the application of Artificial Intelligence.
HONG KONG: New apps, pop-up stores, data analytics, augmented reality and virtual reality are all high on retailers’ own shopping lists as they strive to improve the experience for consumers, new research from Asia shows.
MADRID: American designer brand Tommy Hilfiger made headlines for its instantly shoppable collections beginning last year; the impressive results suggest it has tapped into a public desire for immediacy.
This article, taken from the Warc Toolkit 2017 report, looks at the growing number of brands that are exploring direct-to-consumer (DTC) opportunities with the help of apps, buy buttons and subscription services.
Scott Symonds, Admap Magazine, October 2014
This article argues that data will become the primary currency of future marketing strategy and that marketers should deploy data to create seamless brand experiences that function across all delivery channels.