BEIJING: Tim Hortons is the latest coffee-house chain to see China as a source of growth, joining Starbucks and a Beijing startup in announcing plans for expansion in what has traditionally been a tea-drinking country.
LONDON: Things may look gloomy on the UK high street, with retailers facing increasing costs and twin threats from e-commerce and D2C brands, but digital ads can help drive footfall according to new research.
Saravana Jaikumar, Journal of Advertising Research, Digital First, June 2018
In e-marketplaces, consumers often have to choose a seller from which to purchase a product. The author argues that seller choice depends on both evaluations of the display price of the product, related to anchoring, and sellers’ review volume, related to assimilation-contrast.
BEIJING: Tmall and JD.com account for over 80% of China’s e-commerce market, but it’s not necessarily either/or for brands concerned that the rivalry between the two platforms may have an impact on their own strategies.
BOSTON: Retailers face a constant challenge when trying to connect with mobile consumers and a new survey is likely to add to the complexity with findings that show just how much consumers multi-task while making purchase decisions.
NEW DELHI: For many consumers in many countries, a purchase journey begins online with search, but India is not really “search-first”, according to a Google executive, who reports that consumers there are more likely to start with ...
BEIJING: European luxury brands are trying to get into China’s lucrative e-commerce space, with the e-commerce giant JD.com carving out an attractive niche for companies looking to engage with affluent millennials.
BEIJING: In 2018, marketers’ use of data in the Chinese market will mature, and more and more brands start to integrate the information available to them as the country’s big three internet companies carve out their niches.
NEW DELHI: An income tax tribunal in India has ruled in favour of an appeal lodged by Flipkart, the country’s largest online retail marketplace, which analysts say will benefit e-commerce companies with regard to product discounting and ...
This article, taken from the Warc Toolkit 2017 report, looks at the growing number of brands that are exploring direct-to-consumer (DTC) opportunities with the help of apps, buy buttons and subscription services.
Scott Symonds, Admap Magazine, October 2014
This article argues that data will become the primary currency of future marketing strategy and that marketers should deploy data to create seamless brand experiences that function across all delivery channels.