LONDON: Online shopping in the UK has climbed nine percentage points year-on-year, according to a new study that also explores the key reasons why so many consumers prefer to use their devices rather than visit a physical shop.
BEIJING/MOSCOW: Alibaba, the Chinese e-commerce giant, is reportedly in advanced negotiations with Mail.ru, the Russian internet firm and owner of social platform VKontakte, and the Russian sovereign wealth fund to form an e-commerce joint venture ...
BEIJING: E-commerce platforms are seen as essential for global brands seeking to crack the Chinese market, but the practicalities of physical distribution to bricks-and-mortar stores remain an important consideration.
HONG KONG: The dominance of Alibaba and Tencent in China’s retail landscape – both online and offline – means that global retailers seeking to enter the market have little choice but to pick one or the other, according to a ...
BENGLARU: Flipkart has spent a reported $40m to acquire Liv.AI, an AI-led speech recognition start-up, in a move expected to boost the e-commerce player’s appeal with the next wave of India’s internet users and online shoppers.
ASIA-PACIFIC: Mobile has yet to reach its effectiveness potential in Asia-Pacific according to a new WARC report which also highlights the role of mobile payments in driving marketing change in the region.
LONDON: Threads Styling is an e-commerce service without a website and without an app. The fact that is has raised $20 million in funding for its innovative, messenger-based personal stylist service, points to the future of luxury retail online.
NEW YORK: Under Armour, the sporting goods manufacturer, is leveraging the power of Amazon’s e-commerce platform in recognition of its status as a hub for retail search, consumer reviews, and “need-based” shopping.
SINGAPORE: Alibaba Cloud, the cloud computing arm of Chinese e-commerce giant Alibaba Group, has launched nine new products to help retailers in Southeast Asia to digitise their operations and embrace Alibaba’s “new retail” ...
CANNES: Marketers in the beauty sector may need to rethink some of the fundamentals of their craft, right down to how they name products, if they are to succeed in the voice ecosystem, Antoine Borde, L'Oréal’s global e-commerce ...
PARIS: L’Oréal, the French cosmetics giant, has announced that it has formed a long-term partnership with Facebook that aims to deliver augmented reality (AR) experiences for consumers via the social network’s camera products.
LONDON: The problems facing UK high streets, such as parking difficulties and rising costs, have been exacerbated by e-commerce, and a new report finds that even older consumers are now routinely shopping online.
This article, taken from the Warc Toolkit 2017 report, looks at the growing number of brands that are exploring direct-to-consumer (DTC) opportunities with the help of apps, buy buttons and subscription services.
Scott Symonds, Admap Magazine, October 2014
This article argues that data will become the primary currency of future marketing strategy and that marketers should deploy data to create seamless brand experiences that function across all delivery channels.