This article addresses the American movement against "patent trolls", firms that purchase broad patents created solely for the purpose of suing, or threatening to sue, companies that use certain technologies, devices, or business methods.
Lee Curtis, Admap, June 2006, Issue 473, pp. 55-57
Lee Curtis, a trademark attorney at the Leeds office of Pinsent Masons, discusses the dangers that Google, Xerox and Jacuzzi run if they fail to protect their trade marks - and the ways to prevent familiar brand names going the same way as escalator, linoleum, and, even, sandwich.
Ben Reed, Tom Queen and Hugh Latimer, ANA Magazine, May 2000
This article summarizes the old and new remedies available under U.S. law to trademark owners against 'cyberpirates' (who register, but do not use, trade marks as domain names) or others who seek to exploit the owners protected trademarks as their own domain names.
The `R' symbol in a circle can now legally denote a trademark registered anywhere in the EC. The recent Pall case (Pall Corp v Dahlhausen, case 238/89) in the European Court of Justice has changed the picture and seems to alter UK law on trademarks.
Analysing the results of a global WARC survey of senior strategists, The Future of Strategy Report provides both quantitative and qualitative data on the current state and future expectations of the discipline.
This article explores the current writing and thinking on the subject of masterbrands and the strategies that propel them: a dominant, overarching frame in which various products, services, and brands, operate.
Nick Kendall, WARC Best Practice, October 2016
This article addresses the shortfall between the increasing number of planners and brands that work on global campaigns, and the little literature there is to support them; the author illuminates, here, a unique field in strategy.
This article offers an overview of how marketing drives business performance by explaining the theories of buyer behaviour, the ways that marketing can influence that behaviour and how advertising works.