Les Binet and Sarah Carter, Admap, May 2012, pp. 9-9
Les Binet and Sarah Carter contend that most people who work in advertising are young, which means many don't have a knowledge of anything that happened beyond the immediate past, and those that do won't mention it in case they appear old.
Paul Feldwick, Admap, December 2010, pp. 50-50
In his monthly column, Paul Feldwick is asked, "What can the history of advertising tell us about the future?" He considers the suggestion that not much ever changes but goes on to claim that this is both cynical and unhelpful and instead urges readers to try and understand why past advertising work, as these same principals will apply to humans in the future.
Jeremy Bullmore, Market Leader, Quarter 4, 2010, pp. 18-18
The U.S. television series Mad Men, set in a fictional Madison Avenue advertising agency in the 1960s, has ignited renewed interest from the younger generation in our regular contributor Jeremy Bullmore.
Ian Brinkley, Market Leader, Quarter 3, June 2009, pp. 29-31
The worldwide growth in the `knowledge economy’ since the early 1980s, fuelled by powerful, cheap technology and consumer demand, has been unstoppable; by 2004 UK business investment in knowledge-based (intangible) assets was 1.4 times investment in physical assets, having been only 40% in 1970.
Jeremy Bullmore, Market Leader, Issue 32, Spring 2006, pp. 14-16
An obituary article on the author's long-term colleague Stephen King (died on 16 February 2006). King is celebrated as someone with a rare ability to occupy, and bridge, the two worlds of academic thinkers and practitioners in advertising.
Jeremy Bullmore, Market Leader, Issue 27, Winter 2004, pp. 12-13
Advertising scaled its highest peak of self-respect and influence on Thursday, 17th July, 1924.This was when the International Advertising Convention (the annual gathering of the Associated Advertising Clubs of the World (AACW)) was held for the first time in London.
Admap, October 2004, Issue 454, pp. 19-19
In this introduction to five key-note reviews of the agency world, the author argues that despite the decline of the full-service agency clients keep coming back to ad agencies for one main reason – the amazing source of ideas it provides.
Joe Mandese, Admap, October 2004, Issue 454, pp. 12-12
In this 40th Anniversary Special Issue of Admap Joe Mandese, by referring to issues of Ad Age from 1964, looks at what has changed and what has remained the same in the advertising business in the last 40 years.
Henry Becket, Admap, May 2003, Issue 439, pp. 32-34
The author contrast present day consumer habits with those of the 1970's. He identifies what has changed including gender roles, consumption of exotic foods, men doing more cooking and increased eating out.
Jeremy Bullmore, Market Leader, Issue 17, Summer 2002, pp. 10-13
In this penetrating and witty article Jeremy Bullmore reviews the belief and fears prevalent in the 1950s and 1960s of the effects of mass marketing and mass media, painting a depressing picture of the future.
Analysing the results of a global WARC survey of senior strategists, The Future of Strategy Report provides both quantitative and qualitative data on the current state and future expectations of the discipline.
This article explores the current writing and thinking on the subject of masterbrands and the strategies that propel them: a dominant, overarching frame in which various products, services, and brands, operate.
Nick Kendall, WARC Best Practice, October 2016
This article addresses the shortfall between the increasing number of planners and brands that work on global campaigns, and the little literature there is to support them; the author illuminates, here, a unique field in strategy.
This article offers an overview of how marketing drives business performance by explaining the theories of buyer behaviour, the ways that marketing can influence that behaviour and how advertising works.