GLOBAL: The combination of restrictions imposed by GDPR and advances in machine learning is encouraging brands to experiment with context as an alternative to audience-based targeting, a new WARC report says.
BRUSSELS/LONDON: A majority of advertising industry decision-makers believe that artificial intelligence heralds the “next industrial revolution” but they are also concerned about relinquishing human control and what that means for ...
Provides insights from the 2018 Mobile World Congress (MWC), which discusses the age of hyperconnectivity, issues such as the 4th Industrial Revolution (thanks to 5G) and the application of Artificial Intelligence.
CANNES: One year after the announcement that Publicis Groupe, the world’s third-largest advertising holding group, would cease marketing and award spend, the company has revealed the source of its attention.
The Ehrenberg Bass Institute stresses the need for the mental and physical availability of brands, but the coming age of marketing to machines will require mental and physical disruption, according to Phil Sutcliffe of Kantar TNS.
PARIS: It is almost a year since Publicis Groupe announced that it was working to create an AI-powered network to improve how its 80,000 employees operate, and now the world’s third-largest advertising company has provided more detail.
With advances in artificial intelligence and machine learning, visual search has become a more mainstream proposition and has the potential to add enormous value in sectors such as home décor, fashion, FMCG and food and drink.
GLOBAL: Marketers and agencies faced with a huge and ever-growing amount of data will have to use artificial intelligence to make sense of it, while at the same time addressing the ethical issues of new data-gathering options, such as ...
This article, taken from the Warc Toolkit 2017 report, looks at the growing number of brands that are exploring direct-to-consumer (DTC) opportunities with the help of apps, buy buttons and subscription services.