Article
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WARC Best Practice, June 2019
Explores how the way brands think about customer experience (CX) is changing as they compete hard for customers’ attention in an omni-channel world with more consumer touchpoints.
Article
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WARC Best Practice, March 2019
Explores the current thinking and writing on the subject of customer-centricity, the ethos that places good service and customer-experience at the heart of a brand's strategy.
Article
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John Sills, WARC Best Practice, October 2018
Explores several strategies for companies wishing to utilise customer feedback, so they can make effective, ongoing improvements.
Article
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John Sills, WARC Best Practice, April 2018
Explores the importance of customer experience in creating long-term sustainable success for organisations and how to systematically deliver an experience that is valuable for the customer and the business.
Article
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Jamie Brighton, WARC Best Practice, January 2018
Key tips on delivering effective digital customer experiences, an area of increasing importance as customers are putting less emphasis on the products they buy from brands and more on the experience they receive.
Article
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Stuart Crawford-Browne, WARC Best Practice, July 2016
This article considers best practices for not only providing consumers with products but with experiences that reflect the values, interests, and benefits of the brand in a way that is relevant and engaging.
News
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15 October 2019
Samsung Electronics America, the electronics manufacturer, is focusing on marketing experiences as a powerful means of engaging consumers, especially millennials and members of Gen Z.
Article
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Dom Boyd, WARC Webinars, October 2019
Dom Boyd, founder of DADA Consulting, addresses the theme of October's edition of Admap on winning in the era of brand experience by answering key questions on the topic.
Article
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Research on WARC, September 2019
The demise of the high street has been widely reported in the media in recent years but ‘the death of the high street’, doesn’t quite capture the situation accurately.
News
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14 October 2019
The global marketing technology market grew 22% last year and is now valued at an estimated $121.5bn, according to a new report from WARC which also highlights an increased need for associated data skills.
Data
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WARC Data, October 2019
Discusses the findings of a research project carried out in conjunction with BDO and the University of Bristol, which took the form of an online survey of more than 750 brands and agencies based in the Americas, Europe and APAC.
News
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11 October 2019
Marketers need to take responsibility for every brand encounter, not only those that they control, says a leading industry figure who advocates share of experience as a more useful metric than the traditional share of voice.
News
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10 October 2019
DTC businesses are all about creating brands and growing them – and while there’s an understandable emphasis on performance marketing, the brand experience is ultimately a key factor in success or failure, says a marketer with experience of both ...
News
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09 October 2019
Customers in APAC are becoming increasingly environmentally conscious, with growing expectations that the brands catering to them are environmentally responsible, from sourcing to packaging, according to a new study.
Article
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WARC Exclusive, October 2019
Summarises current thinking about how to advertise effectively in the APAC region, given the current sense that advertising is not driving the growth it should be.
News
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09 October 2019
Growth in financial services is now digital experience-led and legacy players urgently need to both build and communicate a superior digital experience, according to research from Publicis Sapient.
News
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07 October 2019
Those brands primed to thrive are those who evolve for a long-term future rather than simply reacting to the present; at the heart of this is brand experience, according to the CEO of Rufus Leonard.
Opinion
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Paul Feldwick, October 2019
This article is part of a series of articles from October's edition of Admap on winning in the era of brand experience.
Article
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Anna Hamill and Dom Boyd, Admap, October 2019
Looks at how, in 2018, TSB Bank – one of the UK’s leading challenger banks – experienced the most challenging year in its history and the lessons it learned from this experience.
Article
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Mike McCann, Admap, October 2019
Mike McCann, senior strategist at Publicis Sapient, answers key questions on the importance of measuring customer experience and the challenges marketers may face.
Article
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Fiona Blades, Admap, October 2019
Looks at the hot topic of customer experience and how it may be time to embrace brand experience, ensuring every brand encounter is building a distinctive and positive narrative for the brand.
Article
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Laurence Parkes, Admap, October 2019
Explains how business leaders can unlock faster and more reactive innovation, building on existing brand equity and creating greater alignment with the core business.
Article
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Laurence Parkes, Admap, October 2019
Laurence Parkes, CEO of Rufus Leonard, looks at how to innovate through brand experience in this teaser video.
Article
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Jon Wilkins and Lisa Debonis, Admap, October 2019
Looks at how experience strategy can and should be the tip of the spear of greater business transformation.
Article
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Darren Coleman, Admap, October 2019
Details how to structure brand experience building initiatives by demystifying the brand experience building process.
