Summarises the insights from a series of key papers addressing data protection and privacy and the regulations concerning the use of consumer data, particularly the impending EU General Data Protection Regulation (GDPR) and ePrivacy Regulation.
Details key points that brands need to know about GDPR (General Data Protection Regulation) and explains how it provides an opportunity for brands to address key issues with digital marketing and build consumer trust.
Adrian Newby, WARC Best Practice, March 2018
Provides publishers with essential information on how to prepare for the General Data Protection Regulation, which increases compliance obligations around the collection and processing of personal data.
Marie Stafford, WARC Best Practice, April 2017
This article explores the ever more important topic of data governance; a simple reading of the demands on data managers would reveal many pitfalls, but the author disagrees: a responsible approach to data can be a source of much-needed consumer trust.
Unsurprising considering the spirit, if not the letter, of the EU’s data privacy regulations: the European Court of Justice has ruled that pre-checked boxes giving consent to storing non-essential cookies with a user are not valid.
Explores consumers' increasing concern about privacy and data protection and how companies can rebuild trust by proactively embracing data ethics in an era where the Internet of Things and smart cities heighten privacy issues.
Many marketers are not sufficiently prepared for the challenges likely to be presented by the California Consumer Privacy Act (CCPA), according to Dan Jaffe, the Association of National Advertisers’ (ANA) group EVP/government relations.
Two months after the UK’s Information Commissioner’s Office (ICO) published a hard-hitting report about the adtech industry’s misuse of personal data, the watchdog has revealed that “nothing” has been resolved at this ...
Fifteen months have passed since the European Union introduced tough data privacy laws with its General Data Protection Regulation (GDPR) and now it is reported that the EU plans strict limits on the use of facial recognition technology.
Websites that embed Facebook’s ‘Like’ button are now jointly liable for the initial processing of user data and must get consent from European Union visitors before transferring it to the social network, or be able to ...
Fourteen months have passed since the European Union’s General Data Protection Regulation (GDPR) came into force and now an academic study suggests that recorded page views, site visits and revenue at online firms have fallen as a result.
It is almost exactly a year since the European Union’s General Data Protection Regulation (GDPR) came into force, but a new survey of consumers in six major markets has found just 8% feel they better understand how their data is used.
The issues surrounding ethical data collection and usage long predate GDPR and the marketing industry can take some useful lessons from the financial sector, according to a team at analytics firm Marketscience Truesight.
Almost a year on from the implementation of GDPR, marketers are generally confident about their compliance levels and there is evidence that increased consumer trust in brands has helped drive better customer engagement for email marketing.
The California Consumer Privacy Act, due to take effect in January next year, will trigger significant changes and review of existing relationships between businesses and their vendors and service providers.
Analysing the results of a global WARC survey of senior strategists, The Future of Strategy report provides both quantitative and qualitative data on the current state and future expectations of the discipline.
Ten media and technology trends and their implications for brands, including contextual commerce, digital detox, expanding connectivity, design from data, smart out of home and experiential e-commerce.