Adrian Newby, WARC Best Practice, March 2018
Provides publishers with essential information on how to prepare for the General Data Protection Regulation, which increases compliance obligations around the collection and processing of personal data.
Details nine key points that brands need to know about GDPR (General Data Protection Regulation) and explains how it provides an opportunity for brands to address key issues with digital marketing and build consumer trust.
Aggregates the current thinking and writing on Big Data in a marketing context, including the insights that can be drawn from data sets that are so large, or complex, that traditional data processing applications are inadequate.
This article summarises the insights from a series of key papers addressing data protection and privacy and the regulations concerning the use of consumer data, particularly the impending EU General Data Protection Regulation (GDPR) and ePrivacy Regulation.
Marie Stafford, WARC Best Practice, April 2017
This article explores the ever more important topic of data governance; a simple reading of the demands on data managers would reveal many pitfalls, but the author disagrees: a responsible approach to data can be a source of much-needed consumer trust.
GLOBAL: British Airways has acted quickly to shut down concerns about a data breach affecting 380,000 customers, even as a new study warns that the security of their personal data is a major concern for consumers around the world.
DETROIT: When it comes to their interaction with social media sites, consumers are happiest about ease of navigation, mobile compatibility and site performance, but they are least satisfied with privacy protections and intrusive ads.
NEW DELHI: The Telecom Regulatory Authority of India (TRAI) has warned that the country’s existing system for protecting consumers’ personal information is insufficient and advised companies collecting digital data that this is not ...
SYDNEY: Most Australians don’t know how smartphone apps collect or use their personal data, according to a new survey by Roy Morgan Research, despite them claiming to be concerned about data consent issues.
The second part of Rolfe Swinton's, director of data assets at GfK, blockchain webinar series explains specific actions that marketers and companies can take to develop their own blockchain plans and pilots.
DENVER: Consumers appear to be shunning some of the trends predicated for digital advertising in 2018, according to a new survey which explored attitudes towards video ads, social media, ad blocking and other current issues.
LONDON: More than a month since the European Union’s General Data Protection Regulation (GDPR) was introduced, new research suggests that up to 90% of ad tech companies could be denied access to consumer data in a worst case scenario.
GLOBAL: A month on from GDPR, and regulators across the European Union have registered a strong increase in data protection complaints and data breach notifications, a sign that the regulation has aided greater transparency from business and public ...
Scott Symonds, Admap Magazine, October 2014
This article argues that data will become the primary currency of future marketing strategy and that marketers should deploy data to create seamless brand experiences that function across all delivery channels.