Article
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WARC Category Intelligence, May 2018
Global strategies, campaign updates and trends in the hotels category.
Article
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Euromonitor Strategy Briefings, October 2017
A regional overview of travel transportation in Asia Pacific, with an analysis of leading companies and brands, country snapshots and forecast projections for the category.
Article
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Tahaab Rais, Admap, December 2019
The Hajj pilgrimage to Mecca in Saudi Arabia is considered a pivotal moment in a Muslim’s life.
Opinion
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BrandIndex, December 2019
Budget accommodation booking platform RedDoorz is the brand that has achieved the highest uplift in its Ad Awareness during November.
Case Study
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MRS Awards, Finalist, MRS Award for Applications of Research, 2019
TUI, a travel and tourism operator, provides an overview of a hybrid-segmentation project conducted in the UK to overcome the serious limitations of solus survey and database approaches.
Article
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Alex Brownsell, Event Reports, Thinkbox: Destination effectiveness - Travel brands on TV, September 2019
Looks at the rebranding of UK travel brand Thomson in line with parent company TUI.
Opinion
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Gabey Goh, November 2019
This interview is part of the Marketer’s Toolkit 2020. Download the summary report here .
Case Study
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Camille Lin, Linda Qin, Doris Xu, Nicholas Short, WARC Media Awards, Shortlisted, Best Use of Data, 2019
As a newcomer in China, Booking.com sought to build strong audience connections in what is a fiercely competitive online travel industry.
Case Study
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Tahaab Rais, Tala Arakji, WARC Media Awards, Shortlisted, Best Use of Data, 2019
Uber championed its top users with Uber Legends, an evocative campaign that tells the real stories of real journeys, to engage users and increase brand love.
Case Study
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Luke Brown, Angela Smith, WARC Media Awards, Shortlisted, Best Use of Data, 2019
Tourism board Tourism Central Coast created an integrated campaign driven by data-insights, to change traveller perceptions of the Central Coast, in New South Wales, Australia.
News
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11 November 2019
French hospitality group Accor and Chinese e-commerce giant Alibaba have entered into a five-year strategic partnership to develop a series of digital applications and loyalty programmes to improve the travel experiences of Chinese consumers.
Article
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Alex Brownsell, Event Reports, Thinkbox: Destination Effectiveness, September 2019
Television media was integral for P&O Cruises' transformation in 2014, after intense competition and an addiction to discounting left the brand in trouble.
Case Study
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MMA Smarties, Bronze, X (Global), 2019
Ahead of its efforts to create a more energy-efficient airport, Miami International Airport (MIA) developed a campaign that increased awareness for its eco-friendly project while informing and driving US users to become more energy efficient themselves.
Case Study
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MMA Smarties, Finalist, North America, 2019
Swiss International Air Lines (Swiss) used an immersive augmented reality campaign to raise awareness of the brand and persuade business class travellers in the US to use the carrier.
Case Study
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MMA Smarties, Bronze, North America, 2019
Travel Texas created custom 360-degree video mobile units to drive engagement and persuade Gen X and millennial audiences to visit the Lone Star state.
News
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01 November 2019
Malaysia Airlines and Singapore Airlines have entered into a wide-ranging commercial agreement which will include joint marketing activities to develop tourism, with the deal also covering SIA subsidiaries SilkAir and Scoot as well as Firefly from ...
News
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29 October 2019
Moxy, the youth-oriented hotel brand, is committed to “living its truth” and in doing so has helped owner Marriott International understand the power of position – and the power of a voice – to create meaningful differentiation in the marketplace.
Article
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Stephen Whiteside, Event Reports, Youth Marketing Summit New York, September 2019
Moxy, the hotel brand, is carving our a distinct niche in a category that can often be defined by undifferentiated experiences.
Case Study
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SABRE Awards, LATAM, Practice Area, Gold, 2019
Booking.com, a travel fare aggregator website, raised brand awareness in Mexico by launching accommodation based on the Day of the Dead, to encourage booking of trips within Mexico on its site.
News
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18 October 2019
Malaysia Airlines has launched a new logo and brand campaign, called ‘Fly Malaysia’, aimed at drumming up inbound and domestic travel in support of Visit Malaysia 2020.
Case Study
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SABRE Awards, LATAM, Geographic, Gold , 2019
Fundacion Tropicalia, a company that designs and implements programs for the local community in the Dominican Republic, launched a multi-platform media and public relations campaign to promote its summer day-camp for vulnerable girls.
Case Study
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SABRE Awards, LATAM, Practice Area, Gold, 2019
Airbnb, an online marketplace for homestays, inspired Mexicans to explore their country's culture by hosting a competition to access old homes and museums of famous artists.
Case Study
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Account Planning Group - (UK), Entrant, 2019
Virgin Atlantic, an airline brand, increased sales globally by encouraging customers and staff to wear a wire while on board, which tracked consumers' reactions to the experience and allowed Virgin to transform its services based on the results.
Case Study
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Account Planning Group - (UK), Entrant, 2019
Samaritans, a charity, Network Rail, a railway company, and The British Transport Police, a force that polices the railway, helped reduce the number of suicides committed on British railways by enlisting the public to intervene.
Case Study
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Account Planning Group - (UK), Entrant, 2019
Center Parcs, a short-break holiday company, used "freedom" to bring UK families closer together and closer to the brand.
