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Transport & tourism

Transport & tourism covers a range of travel-based categories, including airlines, hotels and destinations. Marketing for airlines and hotels often combines brand advertising with data-based loyalty initiatives. Destination marketing, usually funded by national or local authorities, is increasingly a specialism in its own right.

Key Reading

Important papers from across the Warc database

This article discusses the rise of the 'sharing economy', which is enabled by increased levels of global connectedness and has revolutionised the travel category. It uses the example of a peer-to-peer car sharing marketplace to show the business opportunity the sharing economy represents.
How the airline made large amounts of data more manageable and accessible for business decisions.
How the holiday rental giant has leveraged marketing at a time of rapid company growth.
How Holiday Inn planned for and executed the global relaunch of its complex brand family.

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