Article
•
WARC Category Intelligence, May 2018
Global strategies, campaign updates and trends in the hotels category.
Article
•
Euromonitor Strategy Briefings, October 2017
A regional overview of travel transportation in Asia Pacific, with an analysis of leading companies and brands, country snapshots and forecast projections for the category.
Case Study
•
Tahaab Rais, WARC Prize for MENA Strategy, Shortlisted, 2020
Travel platform Almosafer reversed declining market share through an emotive Ramadan film in Saudi Arabia.
News
•
19 June 2020
Despite being one of the hardest hit industries, the hospitality sector remains positive in its outlook, anticipating recovery to begin as early as Q4 of this year.
News
•
04 June 2020
The travel industry has been hard hit by the COVID-19 pandemic, but there are signs, in Asia-Pacific at least, that things are starting to look up.
Article
•
GlobalWebIndex, Research on WARC, June 2020
Examines how consumer sentiment is being impacted as restrictions continue to ease in many parts of the world and more countries enter a recovery phase of the COVID-19 pandemic.
Case Study
•
SABRE Awards, Gold, Africa, 2020
Dubai's Department of Tourism and Commerce Marketing (DTCM), a strategic agency for the city, encouraged Nigerians to visit Dubai by launching a series of activities and platforms to tell the inviting narrative of the city.
Case Study
•
SABRE Awards, Gold, Africa, 2020
Bolt, a ride-hailing brand, partnered with Harambee, an organisation focused on solving youth unemployment, to create a campaign that pushed rider and driver sign-ups by supporting youth unemployment in South Africa.
Article
•
Low Lai Chow, WARC COVID-19 Series, Web in Travel Virtual panel, May 2020
Sojern’s Katy Gallagher outlines silver linings for the travel sector in APAC as the measures to contain the COVID-19 pandemic progress.
Article
•
Research on WARC, May 2020
Looks at how the rise of customer expectations and increasing use of smartphones are amplifying the need for mobile speed.
News
•
28 May 2020
Choosing the next holiday destination may have been one of the last things most people were considering while staying indoors protecting themselves from COVID-19, with safety taking on a new role.
Case Study
•
SABRE Awards, Gold, North America, 2020
Mitsubishi, an automotive manufacturer, launched a repositioning and rebranding of its aircraft corporation by creating a brand expression that brought to life the Japanese notion of space for the first commercial aircraft from Japan in half a century.
Case Study
•
SABRE Awards, Gold, North America, 2020
Hilton, a hotel chain, increased awareness in the US by creating a limited video series that takes people on a tour of the legendary Hilton room that John Lennon and Yoko Ono spent their honeymoon in.
Case Study
•
SABRE Awards, Gold, North America, 2020
King County Metro, the metro system for King County in Washington, discouraged solo driving trips in the county by using modelling software to target people most likely to change transport methods with mobile ads, events and mailings.
Case Study
•
SABRE Awards, Gold, North America, 2020
Airbnb, an American online marketplace, created a real-life version of Barbie's Malibu Dreamhouse for guests to stay in to increase brand favourability.
Article
•
Stephen Whiteside, WARC COVID-19 Series, May 2020
Expedia Group, the owner of various online travel platforms, is using the disruption of the COVID-19 pandemic to transform its marketing operations.
Article
•
Will Grundy, WARC COVID-19 Series, May 2020
Travel brands have been among the hardest hit by COVID-19, but can take action now to stay top of mind post-lockdown.
Opinion
•
Cathy Taylor, May 2020
Consumers in the US display a mix of eagerness and caution about returning to various pre-lockdown behaviors, according to research from The Harris Poll.
Article
•
WARC Exclusive, May 2020
After the release of The Future 100 annual trend report in January 2020, news of a novel coronavirus started making headlines – this report tracks the new behaviours, cultural shifts and industry changes stemming from these sudden changes.
News
•
12 May 2020
International tourism could be facing a fall of between 60–80% over the course of 2020 due to COVID-19, the United Nations World Tourism Organisation forecasts.
Article
•
M&CSaatchi, WARC COVID-19 Series, March 2020
Throws light on new consumer behaviour changes during the year's most important marketable festival in Indonesia and how brands can cope with it.
Article
•
Near, WARC COVID-19 Series, April 2020
Outlines the changing patterns in people's movement, based on visitation data, in response to social distancing.
Case Study
•
Isabelle Schnellbuegel, Carla Funk, WARC Awards, Gold, Effective Social Strategy, 2020
Rail operator German Rail created a data-driven social media campaign based on CO2 consumption to publicise its summer promotional tickets and domestic travel in Germany.
Case Study
•
Ellie Gogan-Tilstone, Lindsay Cardinale, Annabelle Butler, WARC Awards, Shortlisted, Effective Social Strategy, 2020
Low-cost airline JetBlue launched a digital and social campaign offering travellers the chance to send themselves gift-wrapped to their families to improve the key metric of 'first choice airline' during the holiday season in the US.
Opinion
•
Tony Harris, April 2020
The Philippines Department of Tourism’s "It's More Fun in The Philippines" campaign won the Grand Prix at the WARC Prize for Asia Strategy in 2013 and has since thrived as a long-term platform for promoting the country on a global stage.
