Advertising best practice, evidence and insights

Article • WARC Category Intelligence, May 2018

Global strategies, campaign updates and trends in the hotels category.

Article • Euromonitor Strategy Briefings, October 2017

A regional overview of travel transportation in Asia Pacific, with an analysis of leading companies and brands, country snapshots and forecast projections for the category.

Marriott reinvents customer loyalty marketing with Bonvoy

Article • Reed Karaim, Event Reports, Brand Marketing Summit, May 2019

Marriott, the hospitality giant, transformed its approach to customer loyalty with a new platform called Bonvoy.

Airbnb cultivates APAC communities for next phase of growth

News • 11 July 2019

Airbnb is enjoying immense growth in the Asia Pacific region, where it currently claims more than one million listings, but it sees plenty of scope for further expansion.

AirAsia outlines 'Amazon of travel' ambitions

News • 10 July 2019

AirAsia’s plans to become the “Amazon of online travel” may be ambitious but they are “very doable”, according to the company’s deputy CEO of technology and digital.

Uber: Uber Legends

Case Study • Tahaab Rais, Tala Arakji, WARC Prize for MENA Strategy, Shortlisted, 2019

Ride-hailing app Uber used data to create a social and out-of-home campaign to increase rider loyalty and attract new customers in the United Arab Emirates.

Deutsche Lufthansa AG (Travel, transport and tourism)

Article • Euromonitor Profiles, July 2019

This Company Profile from Euromonitor provides key details and analysis of Deutsche Lufthansa, owner of airline brands including Lufthansa, Swiss and JetBlue.

How Airbnb is forging its ‘next wave of growth’ in APAC

Article • Low Lai Chow, Event Reports, Skift Forum Asia, May 2019

Airbnb sees the Asia Pacific region as a key driver of its next growth phase, with meeting the unique needs of each market the key to success.

YouGov Ad of the Month – Singapore: Grab

Opinion • BrandIndex, July 2019

Grab, the Singapore-based technology company offering ride-hailing transport services, food delivery and payment solutions, is the brand which has achieved the highest uplift in its Ad Awareness over the past month.

Airbnb: how to plan a platform strategy

News • 02 July 2019

Airbnb, the peer-to-peer accommodation platform, has built a strong market of hosts at the same time as creating an extensive offer and product for guests: a former growth lead at the company has revealed some of the strategies that propelled the ...

International Consolidated Airlines Group (Transport & tourism)

Article • Euromonitor Profiles, June 2019

This Company Profile from Euromonitor provides key details and analysis ofInternational Airlines Group, the owner of brands such as British Airways and Iberia.

Tourism Australia – Dundee: The Son Of A Legend Returns Home

Case Study • Cannes Creative Lions, Bronze, Creative Effectiveness Lions, 2019

Government agency Tourism Australia mimicked a Hollywood film campaign to shift perceptions and attract US high-value travellers.

Graubünden Tourism: The Photography Ban