Advertising best practice, evidence and insights

Article • WARC Category Intelligence, May 2018

Global strategies, campaign updates and trends in the hotels category.

Article • Euromonitor Strategy Briefings, October 2017

A regional overview of travel transportation in Asia Pacific, with an analysis of leading companies and brands, country snapshots and forecast projections for the category.

Yandex expands car-sharing in Europe

News • 14 January 2020

Russian tech firm Yandex, best known for its eponymous search engine, is planning to expand its car-sharing service into Europe amid rivals’ struggles in the new market.

Delta taps wearables and video to research – and resolve – granular CX pain points

Article • Stephen Whiteside, Event Reports, CES, January 2020

Delta Airlines, the air carrier, used innovative research techniques as it sought to gain a fuller insight into the customer experience.

Carnival creates an “experiential Internet of Things” to deliver personalized travel experiences

Article • Stephen Whiteside, Event Reports, CES, January 2020

Princess Cruises, a unit of Carnival Corporation, has built an “experiential Internet of Things” that allows it to understand and serve consumers in almost real time.

Getting to peak personalisation: How travel brands are making the climb to compelling data-driven marketing

Article • Research on WARC, December 2019

Looks at how travel brands are using data-driven marketing to achieve peak personalisation.

Qantas Airways Ltd (Transport & tourism)

Article • Euromonitor Profiles, December 2019

This Company Profile from Euromonitor provides key details and analysis of Qantas Airways Ltd, the owner of brands such as Qantas holidays and Jetconnect.

Airlines need to operate like travel tech companies to survive and thrive

Article • Anil Thakraney, Event Reports, Chief Digital Officers' Summit, November 2019

Sunil Bhaskaran, managing director and chief executive officer, AirAsia India shares some insights into the unique factors at play when steering a low-cost airline brand.

Seven habits of young Chinese travellers

Article • Low Lai Chow, Event Reports, Web in Travel (WiT), October 2019

Younger Chinese travelers have very different travel behaviours to their older counterparts.

10 online travel booking trends in China, Indonesia and Japan

Article • Low Lai Chow, Event Reports, Web in Travel (WiT), October 2019

A summary of research by Phocuswright and Sojern into the role of mobile and social media on travel booking behaviour.

Designing meaning for the Hajj journey

Article • Tahaab Rais, Admap, December 2019

The Hajj pilgrimage to Mecca in Saudi Arabia is considered a pivotal moment in a Muslim’s life.

YouGov Ad of the Month – Indonesia: RedDoorz

Opinion • BrandIndex, December 2019

Budget accommodation booking platform RedDoorz is the brand that has achieved the highest uplift in its Ad Awareness during November.

A “hybrid-segmentation” project conducted in collaboration with TUI-UK

Case Study • MRS Awards, Finalist, MRS Award for Applications of Research, 2019

TUI, a travel and tourism operator, provides an overview of a hybrid-segmentation project conducted in the UK to overcome the serious limitations of solus survey and database approaches.

How TUI’s relentless focus on reach and awareness cleared the way for its rebrand from Thomson

Article • Alex Brownsell, Event Reports, Thinkbox: Destination effectiveness - Travel brands on TV, September 2019

Looks at the rebranding of UK travel brand Thomson in line with parent company TUI.

Capitalising on sustainability in Asia’s mobile era: Expedia’s Global Head of Mobile Marketing and App Ecosystems, Gabriel Garcia

Opinion • Gabey Goh, November 2019

This interview is part of the Marketer’s Toolkit 2020. Download the summary report here .

Latam Airlines: The Traffic Flight

Case Study • Diana Velásquez, WARC Media Awards, Entrant, Effective Use of Tech, 2019

Latam Airlines partnered with a GPS navigation platform to raise awareness and build brand relevance in Colombia.

Booking.com: Data-proofed social campaign

Case Study • Camille Lin, Linda Qin, Doris Xu, Nicholas Short, WARC Media Awards, Bronze, Best Use of Data, 2019

As a newcomer in China, Booking.com sought to build strong audience connections in what is a fiercely competitive online travel industry.

Uber: Uber Legends

Case Study • Tahaab Rais, Tala Arakji, WARC Media Awards, Silver, Best Use of Data, 2019

Uber championed its top users with Uber Legends, an evocative campaign that tells the real stories of real journeys, to engage users and increase brand love.

Tourism Central Coast: From Couch to Coast

Case Study • Luke Brown, Angela Smith, WARC Media Awards, Silver, Best Use of Data, 2019

Tourism board Tourism Central Coast created an integrated campaign driven by data-insights, to change traveller perceptions of the Central Coast, in New South Wales, Australia.

Tourism Québec: It’s Better Together

Case Study • Hearts & Science Montreal, WARC Media Awards, Entrant, Best Use of Data, 2019

Canadian tourist board Tourisme Québec used an SEM strategy to increase Québec's visibility on search engines and grow interest in the state as a tourist destination.

Tourism Québec: Born to Let Go

Case Study • Hearts & Science Montreal, WARC Media Awards, Entrant, Effective Channel Integration, 2019

Tourism Quebec harnessed the power of data to inspire travellers from abroad to visit the province.

Accor and Alibaba aim to digitise global tourism

News • 11 November 2019

French hospitality group Accor and Chinese e-commerce giant Alibaba have entered into a five-year strategic partnership to develop a series of digital applications and loyalty programmes to improve the travel experiences of Chinese consumers.

How TV extends P&O Cruises’ brand appeal to a younger audience

Article • Alex Brownsell, Event Reports, Thinkbox: Destination Effectiveness, September 2019

Television media was integral for P&O Cruises' transformation in 2014, after intense competition and an addiction to discounting left the brand in trouble.

Miami International Airport / Florida Power & Light Services: FlyGreen MIA Energy Efficiency Initiative

Case Study • MMA Smarties, Bronze, X (Global), 2019

Ahead of its efforts to create a more energy-efficient airport, Miami International Airport (MIA) developed a campaign that increased awareness for its eco-friendly project while informing and driving US users to become more energy efficient themselves.

Swiss International Air Lines: Bringing SWISS Out of The Sky and Into Your Hands

Case Study • MMA Smarties, Finalist, North America, 2019

Swiss International Air Lines (Swiss) used an immersive augmented reality campaign to raise awareness of the brand and persuade business class travellers in the US to use the carrier.