Article
•
WARC Category Intelligence, May 2018
Global strategies, campaign updates and trends in the hotels category.
Article
•
Euromonitor Strategy Briefings, October 2017
A regional overview of travel transportation in Asia Pacific, with an analysis of leading companies and brands, country snapshots and forecast projections for the category.
Article
•
GlobalWebIndex, Research on WARC, April 2020
Details data collected by GlobalWebIndex between April 2-6 in the US and UK, dedicated to consumer economicconfidence in the coronavirus outbreak.
Research Paper
•
GlobalWebIndex (GWI), Research on WARC, March 2020
Details data collected by GlobalWebIndex between March 13-16th in the US and UK, dedicated to the travel andtransportation industries in the coronavirus outbreak.
Opinion
•
Lucy Aitken, March 2020
As coronavirus continues to impact travel, brands in the beleaguered tourism sector can learn from past experiences.
News
•
23 March 2020
Digital transactions in India grew by about 10% on the Razorpay online payments platform over the past month, as Indian consumers became increasingly housebound and keen to limit their social contact.
News
•
20 March 2020
Nearly three quarters of Australians are convinced a recession is headed their way, according to a new survey by market research group Ekas, a greater proportion than those concerned by the spread of the coronavirus. While 73.1% were worried ...
News
•
18 March 2020
A low-cost brand like Spirit Airlines may be better placed to deal with the challenges of COVID-19 than higher-priced rivals, according to Ted Christie, the company’s chief executive.
Article
•
Stephen Whiteside, WARC Exclusive, March 2020
Spirit Airlines, the air carrier, believes that its low-cost business model could be a benefit at a time of crisis, such as the spread of COVID-19.
Rankings
•
WARC Effective 100, 2020
Government agency Tourism Australia launched a fake Crocodile Dundee film to make Australia top of mind for high-value US travellers.
Rankings
•
WARC Effective 100, 2020
Hiroshima Prefecture, a local government in Japan, increased oyster consumption by launching a workbook that educated citizens about the food.
Rankings
•
WARC Effective 100, 2020
Flybondi, a low-cost airline, raised brand awareness in Argentina by appealing to lawmakers to fly with them to save public spending.
Rankings
•
WARC Effective 100, 2020
Uber championed its top users with Uber Legends, an evocative campaign that tells the real stories of real journeys, to engage users and increase brand love.
Rankings
•
WARC Effective 100, 2020
Jackson Hole Travel and Tourism Board, a tourism operator for Jackson Hole in Wyoming, launched the Keep Jackson Hole Wild campaign in the US to encourage sustainable tourism in the area.
News
•
13 March 2020
Delta Air Lines, the air carrier, is seeing different responses to COVID-19 when it looks at factors like demographics and customer location within the US, and can use such insights in shaping its response to the crisis.
Article
•
Stephen Whiteside, WARC Exclusive, March 2020
Delta Air Lines, the air carrier, is in a category that has been profoundly impacted by COVID-19, and thus offers valuable advice for other brands as it seeks to respond to the pandemic.
Article
•
Paul Jackson, WARC Exclusive, March 2020
Paul Jackson, head of advanced analytics, Bonamy Finch writes how hybrid segmentation empowered a leading tourism company to drive additional revenue.
Rankings
•
WARC Media 100, 2020
Deutsche Bahn, a railway company, targeted social media users who were thinking of travelling to various locations and showed them similar-looking locations in Germany to encourage visits by train.
Rankings
•
WARC Media 100, 2020
Government agency Tourism Australia launched a fake Crocodile Dundee film to make Australia top of mind for high-value US travellers.
Rankings
•
WARC Media 100, 2020
Uber, the global leader in ride-hailing services, created a PR stunt to stop Brazilian people texting and driving.
Rankings
•
WARC Media 100, 2020
Emirates, an airline, connected with Australian travellers by matching their music tastes with travel destinations.
Rankings
•
WARC Creative 100, 2020
Aeroméxico, an airline based in Mexico City, encouraged ticket sales from the US to Mexico by providing discounts to US consumers based on the percentage of Mexican ancestry they have.
News
•
02 March 2020
JetBlue believes influencer marketing has to be connected to deeper marketing goals rather than simply being tactical, as the airline demonstrated in a tie-up with filmmaker Spike Lee.
Rankings
•
WARC Creative 100, 2020
Uber, the global leader in ride-hailing services, created a PR stunt to stop Brazilian people texting and driving.
Rankings
•
WARC Creative 100, 2020
Deutsche Bahn, a railway company, targeted social media users who were thinking of travelling to various locations and showed them similar-looking locations in Germany to encourage visits by train.
