Article
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WARC Category Intelligence, May 2018
Global strategies, campaign updates and trends in the hotels category.
Article
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Euromonitor Strategy Briefings, October 2017
A regional overview of travel transportation in Asia Pacific, with an analysis of leading companies and brands, country snapshots and forecast projections for the category.
News
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17 September 2019
It’s easier than ever for a brand to develop a chatbot that delivers “baseline functionality”, rather harder to create one that offers a pleasing user experience, a new study says, but AirAsia’s AVA is an exception.
Article
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Anna Hamill, WARC Category Intelligence, September 2019
Global strategies, campaign updates and trends in luxury.
Case Study
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SABRE Awards, Asia-Pacific, Product Media Relations (trade media), Gold, 2019
Air New Zealand, an airline, increased Taiwanese tourism to New Zealand by showing them its attractions with the help of relatable storytellers.
Case Study
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SABRE Awards, Asia-Pacific, Digital Campaign, Gold, 2019
Air China, the airline, increased sales revenue by 13% after re-imagining the booking process with a focus on emotions for its customers in China, the UK, France and Germany.
News
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12 September 2019
The Singapore Tourism Board (STB) has announced new incentives and partnerships to benefit from opportunities in the Meetings, Incentives, Conventions and Exhibitions (MICE) sector.
Case Study
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SABRE Awards, Asia-Pacific, Social Media/Social Networking Campaign, Gold, 2019
Narendra Bhawan Bikaner, a boutique hotel in India, created an influencer outreach campaign on Instagram that encouraged users to travel to its hotel through fear of missing out.
Case Study
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SABRE Awards, Asia-Pacific, Marketing to Men, Gold, 2019
Hotels.com, a hotel-booking service, used humour to reach business travellers in Japan.
Case Study
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SABRE Awards, Asia-Pacific, South-East Asia, Gold, 2019
Air Asia, a low-cost airline, took a cheeky approach to humour, helping its brand stand out of the crowd for Singapore’s millennial travellers.
Case Study
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SABRE Awards, Asia-Pacific, Greater China, Gold, 2019
The Vienna Tourist Board launched a campaign in which a Chinese artist experienced the art of Vienna, encouraging Chinese consumers to travel to Vienna.
Case Study
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SABRE Awards, Asia-Pacific, IN2, Winner, 2019
Mitsubishi Aircraft Corporation, an aircraft producer, connected with airlines around the world at The Farnborough Airshow thanks to its strong presence and powerful tagline.
Article
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WARC Exclusive, September 2019
Examining trends in marketing strategy in the Middle East and North Africa, with lessons drawn from an analysis of the entries to the 2018 WARC Prize for MENA Strategy.
Case Study
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Tammi Seng, Felicia Ong, WARC Prize for Asian Strategy, Shortlisted, 2019
The Singapore Tourism Board used an integrated approach based around passions to launch a global platform to attract leisure visitors to the island state.
Case Study
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The Communications Council, Silver, Australian Effie Awards, 2019
Ipswich City Council, increased domestic overnight visits in the Australian city by aligning with Google Maps to map its visitor precincts and highlights.
Case Study
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The Communications Council, Bronze, Australian Effie Awards, 2019
Tourism Central Coast, a tourism operator for the Central Coast in New South Wales, increased visits to the Coast by launching a series of TVCs that used a snow dome device to show little adventures.
News
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09 August 2019
An estimated 1.8 million Muslims have arrived in Saudi Arabia for the annual Hajj pilgrimage, which begins today and continues until the middle of next week, and it comes as a new report has revealed global trends in flight bookings ahead of the ...
Article
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Low Lai Chow, Event Reports, Skift Forum Asia, May 2019
Rosewood Hotel Group is taking a considered approach to its international ambitions as it further evolves its brand with changing traveller tastes.
Case Study
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Cannes Creative Lions, Bronze, Creative Strategy Lion, 2019
Utair Airlines launched a multimedia campaign in Russia to encourage Russians to travel within their own country by accurately portraying the country and showing people relatable imagery.
Case Study
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Cannes Creative Lions, Silver, Creative Strategy Lion, 2019
Aeroméxico, an airline, increased the amount of flights taken from the US to Mexico by offering discounts to Americans with Mexican ancestry.
News
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01 August 2019
Cathay Pacific, the Hong Kong-headquartered airline, embarked on a transition programme to turn around the entire business after posting a loss in 2016 – and the move is paying off according to a top executive.
Article
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Low Lai Chow, Event Reports, Mumbrella Asia Travel Marketing Summit, May 2019
After a disastrous 2016 that saw the airline losing US$74m, Cathay Pacific embarked on an ambitious transformation journey in 2017 that is starting to bear fruit, according to general manager of brand, insights and marketing communications, Edward Bell.
News
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29 July 2019
It’s an unlovely portmanteau, but ‘bleisure’ – the practice of combining business travel and leisure travel into one trip – is growing significantly, according to Expedia.
Article
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Low Lai Chow, Event Reports, Mumbrella Asia Travel Marketing Summit, May 2019
With the world’s tallest indoor waterfall at its core, Jewel Changi Airport has caused quite a social stir with its “very Instagrammable” appeal.
Case Study
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SABRE Awards, South Asia, Travel & Leisure, 2019
Airbnb, an online marketplace and hospitality service, encouraged potential homestay owners to put their listing on Airbnb across the North East by launching sensitisation and training workshops to improve the quality of service provided.
