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Transport & tourism

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Expedia research reveals global travel trends

Learn more from Expedia's mid-2017 survey of over 8,000 people, which reveals the different travel behaviors behind different nationalities, including key insights.

What’s working in hotels

Article • WARC Category Intelligence, May 2018

Global strategies, campaign updates and trends in the hotels category.

Travel transportation in Asia Pacific

Article • Euromonitor Strategy Briefings, October 2017

A regional overview of travel transportation in Asia Pacific, with an analysis of leading companies and brands, country snapshots and forecast projections for the category.

Avianca: #Gracias

Case Study • Case Studies on WARC, 2017

Colombian airline Avianca regained consumers' trust after a disruptive strike by publicly thanking and rewarding them for their patience.

How the Super Bowl drove effectiveness for Tourism Australia

Opinion • Hillary Fink, March 2019

For the launch of the 2019 Media Strategy Report, Droga5's Hillary Fink explains why the Super Bowl was so critical to the success of an undeniably Australian campaign, Tourism Australia's Dundee.

Tourism Australia: Dundee – The Son Of A Legend Returns Home

Rankings • WARC Media 100, 2019

Government agency Tourism Australia launched a fake Dundee film to make Australia top-of-mind for high-value US travellers.

Tennessee Department of Tourist Development: The Colorblind Viewer

Rankings • WARC Media 100, 2019

The Tennessee Department of Tourist Development, a state agency, wanted to showcase its vibrant autumn scenery, but knew it needed to find a way to stand out as other states promoted similar visuals.

Finavia: #Lifeinhel

Rankings • WARC Media 100, 2019

Finavia, the Finnish airport operator, used a celebrity and content marketing to showcase the comfort of its Helsinki airport.

Spark: Spark Santaline – One Phone Call, Two Magical Christmases

Rankings • WARC Media 100, 2019

Spark, a telecommunications company in New Zealand, used this heart-warming Christmas campaign to connect with both children and elderly people.

United Airlines: Real Time Data Taxi Top Campaign

Rankings • WARC Media 100, 2019

United Airlines, the American airline, leveraged the convenient location of the New York City airport it flies out of in this GPS-based campaign.

Tourism Australia: Aussie News Today

Rankings • WARC Media 100, 2019

Tourism Australia, the government agency, targeted young people to share good news about Australia around the world.

VIA Rail: Data vs Car

Rankings • WARC Media 100, 2019

VIA Rail, Canada’s national rail passenger service, increased its share of the transportation market through a data-driven integrated campaign.

Behind the Media 100 Rankings: A simple message underpinned by complex data helped Via Rail to woo Canadian motorists

Rankings • Karine Courtemanche, Rankings Articles, March 2019

Via Rail’s campaign, ranked second in the Media 100 rankings, used real-time data to persuade motorists to ditch their vehicles in favour of trains.

Velocity Frequent Flyer: The Billion Point Giveaway

Rankings • WARC Effective 100, 2019

Velocity Frequent Flyer, the loyalty program of Virgin Australia, rebooted its program via a publicity stunt.

Visit Flanders: The Mud Soldier

Rankings • WARC Effective 100, 2019

Visit Flanders, the Flemish tourism authority, forged an emotional connection between the tragic anniversary of the WWI battle of Passchendaele and potential visitors from Europe, North America and Australia.

Creativity can help save the planet

Opinion • Laura Clarke, February 2019

The Palau Pledge topped the WARC Creative 100 and the team behind it believes it can point the way forward to a more sustainable future for everyone.

Louvre Abu Dhabi: Highway Gallery

Rankings • WARC Creative 100, 2019

New museum Louvre Abu Dhabi took its famous artworks to the people to generate brand love and increase footfall.

Tourism Australia: Dundee – The Son Of A Legend Returns Home

Rankings • WARC Creative 100, 2019

Government agency Tourism Australia launched a fake Dundee film to make Australia top-of-mind for high-value US travellers.

Palau Legacy Project: Palau Pledge

Rankings • WARC Creative 100, 2019

The Palau Legacy Project, a sustainable tourism marketing body, created an immigration policy for the island of Palau to protect the nation from environmental damage.

As car sales continue to decline, it's time to reconsider the ownership model

Opinion • Belinda Clark, February 2019

In the context of declining sales and increasingly urban populations, is it wise for car brands to continue to pursue an ownership model that lumps the consumer with maintenance and parking costs when they might only use their vehicle once a day.

Finnair: Influencers Take to the Skies and Go #UPINTHEFINNAIR

Case Study • SABRE Awards, Best Earned Media with Influencers + Communities, In2, 2019

Finnair, an airline company, increased bookings in the US by launching an influencer campaign that encouraged millennials to use its stopover program.

Hilton Declares Affordable Suites for All

Case Study • SABRE Awards, Best Use of Video Networks, In2, 2019

Hilton, a brand of full-service hotels and resorts, increased brand revenue and consideration in the US by launching influencer-generated video content to showcase its affordable, spacious and fun hotel suites.

Fremont Website Takes Holistic Approach to SEO

Case Study • SABRE Awards, Best Seo/Content Distribution Program (Paid + Organic), In2, 2019

The City of Fremont, a city in California's San Francisco Bay Area, increased website traffic in the US by launching a new site that is mobile and tablet friendly and supports its business proposition.

Discover Puerto Rico: From “S.O.S” to “Bienvenidos”: Puerto Rico Asks Media To #CoverTheProgress

Case Study • SABRE Awards, Crisis Management, In2, 2019

Discover Puerto Rico, the island's official tourism body, increased vacation package sales and improved perceptions of the island a year after Hurricane Maria by using travel influencers to highlight its progress.

Infrastructure gains can boost Indian tourism

News • 08 February 2019

India’s tourism industry is growing fast as the middle class takes advantage of its spending power, but a senior travel executive has warned that the country’s infrastructure needs to improve if the sector is to fully exploit the ...

MakeMyTrip embraces India’s tourism boom

Article • Anil Thakraney, Event Reports, India Digital Summit, January 2019

India’s travel boom is set to offer new and exciting opportunities for brands over the next few years.

Competitive strategies in luxury goods

Article • Euromonitor Strategy Briefings, November 2018

Looks at the state of play for luxury corporates, as well as the competitive landscape and competitive outlooks.
The Future 100: Trends and change to watch in 2019

Article • J Walter Thompson Intelligence, Research on WARC, December, 2018

This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019.
Expedia research reveals global travel trends

Article • Brooke Hemphill, Event Reports, Mumbrella Asia Travel Marketing Summit, April 2018

Expedia research conducted mid 2017 has revealed that different nationalities have different travel behaviours when it comes to budget, length of stay, choosing a destination or accommodation.
The Future 100: Trends and change to watch in 2018

Article • J. Walter Thompson Intelligence, Research on WARC, December 2017

This annual report by J Walter Thompson Intelligence charts 10 emerging trends across 10 sectors that will shape marketing globally in 2018, spanning culture, tech, travel and more.
Airbnb: Don't Go There, Live There

Case Study • Effie Worldwide, Silver, North America Effies, 2017

This case study explains how Airbnb, a travel accommodations brand, reached beyond its millennial audience with its 'Don't Go There, Live There' campaign in the US, which directly challenged how people were travelling.
Metro Trains: Dumb Ways to Die

Case Study • Cannes Creative Lions, Shortlisted, Creative Effectiveness Lions, 2014

This case study describes how Metro Trains, a train company in Melbourne, Australia, created a humorous music video and facilitated social sharing to raise awareness of rail safety.