Advertising best practice, evidence and insights

Article • Euromonitor Strategy Briefings, October 2017

A regional overview of travel transportation in Asia Pacific, with an analysis of leading companies and brands, country snapshots and forecast projections for the category.

How Airbnb mixes brand-building and politics

Article • Stephen Whiteside, Event Reports, Techonomy, May 2018

Airbnb, the online travel marketplace, has adopted an openly political stance on many contentious issues in pursuit of embodying its corporate values.

Impromptu Kim Jong-un selfie tops off Singapore tourism push

News • 13 June 2018

SINGAPORE: The Singapore Tourism Board has taken advantage of the city state’s moment on the international stage to promote it as a tourist destination to the world this week – but it was an unexpected selfie of Kim Jong-un at ...

White Night: Painting the Night White

Case Study • Iain White, WARC Awards, Entrant, Effective Content Strategy, 2018

White Night, a night light and entertainment show, used a tiered content strategy on social media to increase visitor numbers to the annual event in Melbourne, Australia.

'Brand Singapore' to benefit as Trump-Kim summit kicks off

News • 12 June 2018

SINGAPORE: Singapore’s national brand is set to benefit from the historic first meeting between US President Donald Trump and North Korean leader Kim Jong-un, as the city-state hosts one of its biggest ever international media events.

Grandi Stazioni Retail leverages data for DOOH

Article • Brian Carruthers, Event Reports, European OOH Media Summit, May 2018

The Italian train station operator Grandi Stazioni uses innovative data sources to craft advertising in one of the most important retail occasions for many consumers.

How Uber is managing user data

News • 31 May 2018

NEW YORK: Uber, the taxi app, has attempted to increase data transparency and user control following revelations about a data breach that posed a major threat to its brand.

Keep calm and go on holiday

News • 31 May 2018

LONDON: The cost of living is going up and British families are feeling the pinch but it seems they’re not prepared to cut back when it comes to their holidays, new research suggests.

Uber takes new route after data breach

Article • Stephen Whiteside, Event Reports, Collision 2018 conference, April 2018

Uber, the taxi app, has responded in various ways following a controversy based around its failure to disclose a significant data breach.

American Airlines' long-haul view on blockchain

News • 23 May 2018

NEW YORK: American Airlines, the air carrier, is taking a considered approach to potentially leveraging blockchain solutions, rather than being seduced by the latest shiny object in the technology toolkit.

Pegasus Airlines: Do You Still See The Same Ads?

Case Study • MIXX Awards, Silver, Display Advertising, 2018

Pegasus Airlines, a Turkish low-cost airline, launched Do You Still See the Same Ads?, a campaign to increase ROI and conversion rate in Turkey.

What’s working in hotels

Article • WARC Exclusive, May 2018

Global strategies, campaign updates and trends in the hotels category.

Flight delay: American Airlines takes long-haul view on blockchain

Article • Stephen Whiteside, Event Reports, 2018 Blockchain Brand Innovation Summit, May 2018

American Airlines, the air carrier, is taking a nuanced approach to leveraging blockchain solutions, rather than getting caught up in the hype surrounding this technology.

Spiritual tourism grows strongly in India

News • 21 May 2018

NEW DELHI: Spiritual tourism is becoming a major growth area of the Indian travel market with more Indians opting to go on pilgrimage to popular religious cities, such as Varanasi in Uttar Pradesh and Puri in Odisha, a new report has revealed.

Consumer travel trends in Asia-Pacific

Article • Low Lai Chow, Event Reports, Mumbrella Travel Marketing Summit, April 2018

Key travel trends for 2018 in a variety of Asian-Pacific markets, based on research by UM Worldwide.

Different nationalities have distinct travel behaviours

News • 11 May 2018

SYDNEY: Different nationalities have distinct travel behaviours when it comes to budget, length of stay, choosing a destination or accommodation, according to research conducted by online travel agent Expedia.

Expedia research reveals global travel trends

Article • Brooke Hemphill, Event Reports, Mumbrella Asia Travel Marketing Summit, April 2018

Expedia research conducted mid 2017 has revealed that different nationalities have different travel behaviours when it comes to budget, length of stay, choosing a destination or accommodation.

Global hotel brands eye India

News • 02 May 2018

NEW DELHI: International hotel groups are targeting India, introducing more of their brands and moving beyond the metros into lower tier cities.

Go-Jek is working on original video content

News • 01 May 2018

JAKARTA: Indonesia’s home-grown ride hailing app Go-Jek is to begin creating online video content through its own studios, funded by a subscription service, further compounding the app’s status as a WeChat-style ‘super app’.

Carnival Corporation rallies the industry to show the Caribbean is open

Case Study • SABRE Awards, North America, Multimarket Campaign, 2018

Carnival Corporation, a cruise company, launched its Caribbean is Open campaign in the US to increase sales of Caribbean trips, support damaged Caribbean islands and show consumers that they can safely travel to other islands.

Atlantis, The Palm Dubai: A Taxi to Dubai

Case Study • Tahaab Rais, WARC Awards, Shortlisted, Effective Content Strategy, 2018

Luxury resort Atlantis, The Palm Dubai used an innovative branded content short film to increase UK visitor numbers.

JetBlue: Little Tickets

Case Study • Ellie Gogan-Tilstone, Mihir Warty, Jane Dorsett, Lindsay Cardinale, WARC Awards, Shortlisted, Effective Social Strategy, 2018

JetBlue, the airline, used a social media campaign in the US to encourage more parents to take their families on holiday.

JetBlue: Office Souvenirs

Case Study • Ellie Gogan-Tilstone, Mihir Warty, Jane Dorsett, Lindsay Cardinale, WARC Awards, Silver, Effective Social Strategy, 2018

JetBlue, the airline, used a humorous campaign on social media targeting office workers to increase vacation bookings in the US.

Personalisation recovers Asia's abandoned carts

News • 18 April 2018

SINGAPORE: Nine in ten potential bookings in the Asia-Pacific travel sector are abandoned before purchase, according to research which also demonstrates that retargeting with a degree of personalisation can successfully recover at least some of ...

Airlines need to improve their CX

News • 18 April 2018

LONDON: The airline industry competes fiercely on price, but as air travel has become a commodity even budget airlines are having to rethink their customer experience as a way of differentiating the brand.

Transport & tourism