Article
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Euromonitor Strategy Briefings, August 2019
A regional overview of hair care in Asia Pacific with an analysis of leading companies and brands, in addition to country snapshots and forecasts for the future of the category.
Article
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WARC Category Intelligence, August 2019
Global strategies, campaign updates and trends in the hair care category.
Article
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WARC Category Intelligence, July 2019
Global strategies, campaign updates and trends in the cosmetics and beauty aids category.
Article
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Euromonitor Strategy Briefings, June 2019
Offers a category analysis of hair care in the US, including company profiles, market data and key trends and developments.
Article
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Euromonitor Strategy Briefings, April 2017
Offers a regional overview of baby and child-specific products in Asia Pacific, including an overview of leading companies and brands, and forecasts for the category.
Case Study
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Agustina Saggese, Alita Pereyra, WARC Media Awards, Shortlisted, Best Use of Data, 2019
Skincare brand Neutrogena used an innovative programmatic campaign to drive awareness and trial of its new Hydro Boost product in Argentina.
Case Study
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Tricia Cruz, Kitty Faustino, Abhishek Gupta, WARC Media Awards, Shortlisted, Best Use of Data, 2019
Hair care brand TRESemmé used polygon mapping and rich-media programmatic to target fashion- and beauty-driven millennial women and launch its Detox and Nourish range in the Philippines.
Case Study
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Thuy Tran, Soumya Ranjan Panda, Linh Ngo, WARC Media Awards, Shortlisted, Best Use of Data, 2019
Soap brand Lifebuoy created a real-time, and hyper-customised, infection alert system targeting mums, to build relevance and drive penetration in Vietnam.
News
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18 November 2019
Affluent consumers in Hong Kong and Singapore have severely cut back their spending in most luxury categories over the past four months, as concerns grow about the economic outlook for the year ahead.
Case Study
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Tangrams Strategy & Effectiveness Awards, Silver, 2019
Deodorant and antiperspirant brand Rexona used a multifaceted digital strategy to launch an app that solved mobility challenges for disabled people in Indonesia under its Movement for Movement campaign.
News
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08 November 2019
Partnership programs “are going to create a whole new genre of advertising”, according to Procter & Gamble’s chief brand officer Marc Pritchard.
Case Study
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Best Media Innovation, Television, 2019
Vaseline, a hygiene and skincare brand, created content for TV shows in India to increase brand awareness during the peak season for body lotion sales.
Case Study
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Best Media Strategy, Consumer Products, Cosmetics, toiletries, personal hygiene, 2019
ITC’s Engage, the first deodorant brand that puts men and women on a par with one another, sought to increase category penetration beyond metros and move market share for the overall Engage portfolio in India.
Case Study
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Best Media Research/Analytics, Best Media Research using Proprietary Data, 2019
Vaseline, a hygiene and skincare brand, created an AI powered solution in India to reverse the decline in spontaneous awareness which reduced the 'problem to solution to implementation' cycle from three months to ten days.
Case Study
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Best Integrated Campaign, Consumer Products, Cosmetics, toiletries, personal hygiene, 2019
Hamam, a soap brand, tackled the topic of women’s safety in India by empowering the girls of Tamil Nadu with Silambam, a martial art form that originated in the state.
Case Study
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Best Media Strategy, Consumer Products, Cosmetics, toiletries, personal hygiene, 2019
Savlon, a brand of antibacterial personal care products, increased awareness among parents and children in India by distinctly targeting each audience.
Case Study
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Entrant, X (Global), 2019, MMA Smarties
P/S, a toothpaste brand, launched a mobile game for children and mothers in Vietnam to encourage sales of its anti-cavity toothpaste.
Case Study
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Best Media Strategy, Consumer Products, Cosmetics, toiletries, personal hygiene, 2019
Cleaning brands Dettol and Harpic joined forces with the Indian government’s countrywide programme of improving sanitation and launched Banega Swachh India (make India clean), a five-year awareness campaign to improve hygiene and sanitation practices, while promoting Dettol and Harpic.
Case Study
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MMA Smarties, Silver, X (Global), 2019
P/S, a toothpaste brand, launched a partnership with a child-safe social media platform to deliver content that effectively educated Vietnamese children about brushing their teeth and increased brand awareness.
Case Study
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Best Media Innovation, Print, Dailies, 2019
Dettol, the gold standard in germ protection, has a strong presence in WB in India – a critical market which constitutes 12% of its hand wash category business and 10% of Dettol business – but was losing share to competitor products.
Case Study
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EMVIE for Good, 2019
Savlon, a brand of antibacterial personal care products, changed hand washing behaviours in school children in India via persistent activations in 3700 schools.
Case Study
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MMA Smarties, Finalist, X (Global), 2019
P/S, a toothpaste brand, successfully launched its new whitening toothpaste by creating an AI Dentist that enabled Vietnamese users to check their teeth whiteness levels, while driving product trials and sales growth.
Case Study
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Best Media Innovation, Events/Experiential Marketing, 2019
Personal pollution tracker Dettol Siti Shield collaborated with Uber in a three-week trial to allow passengers to use their smartphones to monitor air pollution levels in Delhi, India in real-time.
Case Study
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MMA Smarties, Silver, X (Global), 2019
To increase sales in the Brazilian market, beauty brand Avon launched an eight-hour make-up tutorial that showcased its products while giving viewers "one hour only" real-time discounts for each item presented.
Case Study
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MMA Smarties, Gold, X (Global), 2019
P/S, a toothpaste brand, created a 21-day tooth-brushing campaign for children in Vietnam, which used artificial intelligence and augmented reality to encourage them to change their toothbrushing habits.
