Article•
Euromonitor Strategy Briefings, August 2019
A regional overview of hair care in Asia Pacific with an analysis of leading companies and brands, in addition to country snapshots and forecasts for the future of the category.
Article•
Euromonitor Strategy Briefings, April 2017
Offers a regional overview of baby and child-specific products in Asia Pacific, including an overview of leading companies and brands, and forecasts for the category.
AI and computer algorithms seemingly now extend into almost every corner of our lives. It was only a matter of time then before they reached the sensitive world of bespoke skin care.
Investing in sustainable innovation can help brands win a growing market share of spending by increasingly environmentally conscious consumers, new research suggests.
Case Study•
My Troedsson, WARC Prize for Asian Strategy, Shortlisted, 2020
Skincare brand SK-II launched a mini-documentary on social media to boost brand awareness among its target audience in China and spark real social change.
E-commerce has grown under lockdown and media spending from FMCG companies such as Unilever is adjusting accordingly. The growth in online shopping is widely seen as an acceleration of a trend that was already firmly under way and few believe ...
Audrey Low, Managing Director, L'Équipe L'Oréal at Mindshare China, will be judging the Effective Use of Partnerships & Sponsorships category of the 2020 WARC Media Awards.
Lockdown in India changed many things about daily life, but one outlier trend that might just be here to stay is one of self-reliance and is an emerging space that savvy brands can capture, argues Grashima Sahni.
COVID-19’s impact on the consumer landscape in India have given rise to new trends that consumer-packaged goods (CPG) brands must embrace, according to analysis from Kearney .
With international travel increasingly difficult, Chinese luxury consumers are indulging in shopping sprees instead, according to a new study by consulting firm Agility Research & Strategy.
The majority of global sales in the health and beauty sector are forecast to move online, to be controlled by four giants, three Chinese and one American, according to new figures.
TikTok finds itself at the mercy of escalating trade wars involving the US, India and China, but marketers can apply learnings from successful brand activations on the platform, such as one in India for RB brand Dettol, to the copycat apps that are ...
Article•
Stephen Whiteside, Event Reports, ARF SHOPPERxSCIENCE, August 2020
IRI, the research firm, has outlined various strategies that can assist consumer-packaged goods brands as they respond to the on-going COVID-19 pandemic and related economic downturn.
Brand loyalty has largely proved robust over the last decade in a trio of packaged-goods categories, according to the early results of a study being conducted by the Advertising Research Foundation (ARF), the industry body.
Bevel, a grooming brand made by Walker & Co. to address the personal-care needs of Black men, has built equity with its target audience through a focus on authenticity, passion and purpose.
As more brands pivot to online retail during COVID-19, it’s important to get the right structure within the business internally to ensure success; brands need to take a modular approach when looking at a model for growth in e-commerce, says OMG ...
Article•
Brian Carruthers, Event Reports, Lions Live, June 2020
Discusses how brands can engage with people in minority communities by telling good stories through a web series, Carmilla, which proved so popular that it became a movie by Kimberly Clark’s Kotex.
Procter & Gamble, the consumer-packaged goods manufacturer, is seeking to maintain its focus on consumer insight and brand building in response to COVID-19, and the financial challenges that are likely to follow.
The reign of Big Tech is coming to an end and as we look at the year ahead, 2020 will see irresponsible companies and figureheads being held accountable for wider social and environmental issues.
This report summarises the latest research from WARC's Data platform, with a focus on new advertising investment forecasts by product category, which are exclusive to WARC Data clients. Key findings include:
This report summarises the latest research from WARC's Data platform, with a focus on new net advertising investment data by product category, which are exclusive to WARC Data clients from 1st October. Key findings include:
This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019.
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