Toiletries & cosmetics

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Memo from SXSW: L'Oréal’s vision for an AI marketing future

How L'Oréal uses artificial intelligence to boost speed/scale, use computer vision and deliver enhanced customer service.

Hair care in the US

Article • Euromonitor Strategy Briefings, May 2018

Offers a category analysis of hair care in the US, including company profiles, market data and key trends and developments.

What's working in cosmetics and beauty aids

Article • WARC Category Intelligence, March 2018

Global strategies, campaign updates and trends in the cosmetics and beauty aids category.

What's working in hair care

Article • WARC Category Intelligence, March 2018

Global strategies, campaign updates and trends in the hair care category.

Baby and child-specific products in Asia Pacific

Article • Euromonitor Strategy Briefings, April 2017

Offers a regional overview of baby and child-specific products in Asia Pacific, including an overview of leading companies and brands, and forecasts for the category.

Hair care in Asia Pacific

Article • Euromonitor Strategy Briefings, February 2017

A regional overview of hair care in Asia Pacific with an analysis of leading companies and brands, in addition to country snapshots and forecasts for the future of the category.

Lifebuoy: 24 Hour Doctor

Rankings • WARC Media 100, 2019

Soap brand Lifebuoy launched a 24-hour online mobile service to connect Chinese parents with medical professionals whenever their children fell sick.

Colgate: Pocket Dentist

Rankings • WARC Media 100, 2019

Toothpaste brand Colgate used a mobile campaign to give dental advice to people in rural India.

Whisper: #WingsToFly

Rankings • WARC Media 100, 2019

Whisper, the feminine hygiene brand, targeted mothers in this campaign about the link between periods and education.

Pantene: Beautiful Lengths

Rankings • WARC Media 100, 2019

Pantene, the hair-care brand, revived the Beautiful Lengths campaign in Israel by communicating the opportunity to remove a cancer sufferer from a billboard.

Gillette: I Don't Roll On Shabbos

Rankings • WARC Media 100, 2019

P&G’s toiletry brand Gillette boosted its deodorant sales in Israel by providing the Jewish community with 48-hour deodorant protection.

Lynx: Is It Okay For Guys?

Rankings • WARC Media 100, 2019

Lynx, the deodorant brand for men, wanted to move away from ‘lad culture’ and shift perceptions in the UK.

Procter & Gamble: The Talk

Rankings • WARC Media 100, 2019

Procter & Gamble's My Black is Beautiful brand broke through to black audiences in the US by showing that it understood what black people go through on a daily basis.

Behind the Media 100 Rankings: Reaching the ‘unreachable’ Orthodox community in Israel

Rankings • Gilad Kat, Rankings Articles, March 2019

Gillette ranks number one on WARC’s Media 100 rankings with its campaign to persuade Orthodox Jews to test its 48-hour formula deodorant product.

Unilever’s three recommendations for the future of advertising measurement

Article • Stephen Whiteside, Event Reports, CIMM Summit 2019, February 2019

Unilever, the fast moving consumer goods giant, is seeking to overcome some of the main obstacles facing brands in the measurement space.

L’Oréal Paris: Colorista

Case Study • Case Studies on WARC, 2017

L’Oréal Paris increased sales of hair-dye products among young women in France and Russia by launching the Colorista brand, framed as ‘makeup for hair’.

Issue: Ma'am

Case Study • Case Studies on WARC, 2017

Hair dye brand Issue relaunched to position itself as a brand that understand real women’s everyday challenges and struggles in Argentina.

Behind the Effective 100 Rankings: Savlon Chalk Sticks changes hand-washing behaviour in India

Rankings • Ganapathy Balagopalan, Rankings Articles, March 2019

Savlon Chalk Sticks, ranked number two in the Effective 100, reached low income children in India with a hygiene innovation that changed behaviour among the at-risk group.

Parodontax : Toothpaste for gums