Toiletries & cosmetics
Toiletries & cosmetics is a major advertising sector, covering categories such as femcare, skincare, haircare and other toiletries. One key trend in the industry is the emergence of digital-based challenger brands – for example, subscription services that allow manufacturers to sell direct to consumers. Another trend has been the rise of men’s grooming products.
Key Reading
Important papers from across the Warc database
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This paper outlines the findings from Euromonitor International's Beauty survey, which drew from 1000 online consumers in 20 markets and concludes that the diversity of global beauty routines creates expansion opportunities. -
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This annual report by J Walter Thompson Intelligence investigates the trends and emerging consumer behaviours set to shape marketing globally in 2017. -
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This case study shows how Dove, a personal care brand, successfully translated a brand purpose campaign in the US into a sales increase. -
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This report discusses the future of the global luxury goods industry, including changes in key markets, the impact of luxury wearables and how brands are looking for more meaningful 'luxury experiences'. -
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This trend report examines the major trends set to shape the global advertising landscape in 2016, covering technology, brand and marketing, food and drink, culture, travel, beauty, retail, health, lifestyle and luxury. -
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This case study demonstrates how Always, the feminine hygiene brand, changed a negative stereotype about what it is to be a girl, in turn growing purchase intent.
