Advertising best practice, evidence and insights

Article • Euromonitor Strategy Briefings, August 2019

A regional overview of hair care in Asia Pacific with an analysis of leading companies and brands, in addition to country snapshots and forecasts for the future of the category.

What's working in hair care

Article • WARC Category Intelligence, August 2019

Global strategies, campaign updates and trends in the hair care category.

What's working in cosmetics and beauty aids

Article • WARC Category Intelligence, July 2019

Global strategies, campaign updates and trends in the cosmetics and beauty aids category.

Hair care in the US

Article • Euromonitor Strategy Briefings, June 2019

Offers a category analysis of hair care in the US, including company profiles, market data and key trends and developments.

Baby and child-specific products in Asia Pacific

Article • Euromonitor Strategy Briefings, April 2017

Offers a regional overview of baby and child-specific products in Asia Pacific, including an overview of leading companies and brands, and forecasts for the category.

COVID-19: Learnings from Australian and global trends

Research Paper • Daniel Bone, Research on WARC, March 2020

COVID-19 has brought into focus how the FMCG industry provides critical value on a daily basis for those in need of basic necessities.

Nielsen report: Key consumer behavior thresholds identified as the coronavirus outbreak evolves

Research Paper • Research on WARC, March 2020

This report looks at consumer purchasing data from across the world as the COVID-19 crisis has unfolded, through to what consumer behavior may look like after it has passed.

Taking stock – the role of FMCG brands in a time of crisis

News • 24 March 2020

Australia’s fast-moving consumer goods (FMCG) producers have a role to play in reassuring consumers during the country’s latest period of crisis, and in giving them something to look forward to, a new report says.

How Henkel innovates at speed

News • 23 March 2020

With established brands and businesses facing challenges from digitally enabled disruptors, it’s become ever-more important for them to innovate at speed, ideally while maintaining quality and lowering costs; Henkel, the German consumer goods ...

COVID-19: Impact on the Australian FMCG landscape

Article • Research on WARC, March 2020

The FMCG industry is already playing a leadership role in these unprecedented times of uncertainty and insecurity.

How Nivea planned its strategic update

News • 19 March 2020

Nivea Crème’s performance as a core product is key to owner Beiersdorf’s fortunes, and qualitative testing of an updated, more progressive brand strategy is designed to find new growth among younger audiences unfamiliar with the product.

Bodyform/Libresse: Viva La Vulva