Advertising best practice, evidence and insights

Article • Euromonitor Strategy Briefings, August 2019

A regional overview of hair care in Asia Pacific with an analysis of leading companies and brands, in addition to country snapshots and forecasts for the future of the category.

What's working in hair care

Article • WARC Category Intelligence, August 2019

Global strategies, campaign updates and trends in the hair care category.

What's working in cosmetics and beauty aids

Article • WARC Category Intelligence, July 2019

Global strategies, campaign updates and trends in the cosmetics and beauty aids category.

Hair care in the US

Article • Euromonitor Strategy Briefings, June 2019

Offers a category analysis of hair care in the US, including company profiles, market data and key trends and developments.

Baby and child-specific products in Asia Pacific

Article • Euromonitor Strategy Briefings, April 2017

Offers a regional overview of baby and child-specific products in Asia Pacific, including an overview of leading companies and brands, and forecasts for the category.

#ShowUs for Dove

Case Study • MRS Awards, Finalist, MRS Award for International Research, 2019

Dove, a personal care brand owned by Unilever, launched Project #ShowUs in the UK, a free-to-access database of over 5000 images, offering an inclusive vision of beauty to media and advertisers which was informed by collected data.

GSK: Where do cultural insights come from?

Case Study • MRS Awards, Finalist, Virginia Valentine Award for Cultural Insights, 2019

GlaxoSmithKline, a pharmaceutical company, combined anthropological thinking and ethnography to reveal a different slant on cultural insight, which has had a dramatic impact on GSK healthcare brands in India and China.

Unilever: PDC Comparative Language Analyser

Case Study • MRS Awards, Winner, MRS Award for New Consumer Insights, 2019

Unilever, a consumer goods company, created a language analyser which used machine learning to analyse the language of various consumers in the UK to gain evidenced insights for informing demographic-dependent brand strategies.

Clorox uses brand purpose to engage consumers in Latin America

News • 26 November 2019

The Clorox Company, the consumer goods manufacturer, is tapping the power of brand purpose as it seeks to connect with consumers in Latin America.

How Clorox shapes its brand strategy in Latin America

Article • Geoffrey Precourt, Event Reports, Festival of Media LATAM, November 2019

The Clorox Company, which makes products ranging from bleach to charcoal and salad dressing, has a major presence in Latin America, and is making sure its brand strategies are fit for purpose in the region.

Turning brand purpose into activism: P&G’s Chief Brand Officer, Marc Pritchard

Opinion • Geoffrey Precourt, November 2019

This interview is part of the Marketer’s Toolkit 2020. Download the summary report here .

Dove drives change in beauty ads with 'Project #ShowUs'

News • 21 November 2019

Dove, the beauty brand owned by Unilever, successfully extended its “Campaign for Real Beauty” directly into the media and advertising space through creating a library of stock images that is truly representative of all women.

Dove’s “Project #ShowUs” drives change in beauty depictions across ads and media

Article • Stephen Whiteside, Event Reports, 4A's Strategy Festival, October 2019

Dove, the beauty line, used its “Project #ShowUs” campaign to provide stock images that embrace female beauty in all its forms.

Lifebuoy: Real-Time Infection Alert System

Case Study • Thuy Tran, Soumya Ranjan Panda, Linh Ngo, WARC Media Awards, Shortlisted, Best Use of Data, 2019

Soap brand Lifebuoy created a real-time, and hyper-customised, infection alert system targeting mums, to build relevance and drive penetration in Vietnam.

Pantene: Blend-In

Case Study • James Barnett, WARC Media Awards, Shortlisted, Effective Use of Tech, 2019

Hair care brand Pantene reinvented the approach of its Beautiful Lengths programme to build hair donation momentum and reduce barriers to donating hair in Israel.

Neutrogena: A moisturizer for those who never stop

Case Study • Agustina Saggese, Alita Pereyra, WARC Media Awards, Shortlisted, Best Use of Data, 2019

Skincare brand Neutrogena used an innovative programmatic campaign to drive awareness and trial of its new Hydro Boost product in Argentina.

P/S: The AI Dentist

Case Study • Anish Appukuttan, Hang Tong, Sang Lam, Soumya Ranjan Panda, WARC Media Awards, Shortlisted, Effective Use of Tech, 2019

Toothpaste brand P/S created an 'AI Dentist' that used facial- and tooth-recognition features on mobile to promote its whitening credentials and boost sales among beauty conscious women in Vietnam.

TRESemmé: Online to offline success

Case Study • Tricia Cruz, Kitty Faustino, Abhishek Gupta, WARC Media Awards, Shortlisted, Best Use of Data, 2019

Hair care brand TRESemmé used polygon mapping and rich-media programmatic to target fashion- and beauty-driven millennial women and launch its Detox and Nourish range in the Philippines.

Dove: The 24-Hour Magazine of Natural Beauties

Case Study • Ha Tran, Soumya Ranjan Panda, WARC Media Awards, Shortlisted, Effective Channel Integration, 2019

Toiletries brand Dove created a content-led approach across platforms to change the beauty narrative and create disruptive awareness of its new Nourishing Secrets line, in Vietnam.

Maybelline: QQ Dancing

Case Study • Benjamin Condit, Jerry Perez, WARC Media Awards, Shortlisted, Effective Use of Tech, 2019

Cosmetics brand Maybelline partnered with mobile game app QQ Dancing to drive sales in lower tier cities in China.

TRESemmé: E-Com Detox

Case Study • Ha Tran, Soumya Ranjan Panda, WARC Media Awards, Shortlisted, Effective Use of Tech, 2019

Haircare brand TRESemmé created a dynamic e-commerce campaign to maximise awareness and trial of its new Salon Detox variant in Vietnam.

Lifebuoy: A mission to cut sick days by half

Case Study • Ha Tran, Thuy Tran, Soumya Ranjan Panda, Vu Nguyen, WARC Media Awards, Shortlisted, Effective Channel Integration, 2019

Lifebuoy, the leading hygiene soap brand in Vietnam, boosted brand love and antibacterial soap sales with a health-awareness campaign aimed at teaching children and their parents the importance of good hygiene.

Closeup: Kiss Trigger – Real-time muti-screen sync

Case Study • Anish Appukuttan, Hang Tong, Sang Lam, Soumya Ranjan Panda, WARC Media Awards, Shortlisted, Effective Use of Tech, 2019

Toothpaste brand Closeup engaged TV-to-mobile fingerprinting technology to leverage multiscreen content consumption behaviour and target young adults in Vietnam during the 2018 FIFA World Cup.

Luxury spending drops in Hong Kong and Singapore

News • 18 November 2019

Affluent consumers in Hong Kong and Singapore have severely cut back their spending in most luxury categories over the past four months, as concerns grow about the economic outlook for the year ahead.

Rexona: Movement for Movement

Case Study • Tangrams Strategy & Effectiveness Awards, Silver, 2019

Deodorant and antiperspirant brand Rexona used a multifaceted digital strategy to launch an app that solved mobility challenges for disabled people in Indonesia under its Movement for Movement campaign.

Toiletries & cosmetics