Advertising best practice, evidence and insights

Article • WARC Category Intelligence, August 2019

Global strategies, campaign updates and trends in the hair care category.

Article • Euromonitor Strategy Briefings, August 2019

A regional overview of hair care in Asia Pacific with an analysis of leading companies and brands, in addition to country snapshots and forecasts for the future of the category.

What's working in cosmetics and beauty aids

Article • WARC Category Intelligence, July 2019

Global strategies, campaign updates and trends in the cosmetics and beauty aids category.

Hair care in the US

Article • Euromonitor Strategy Briefings, June 2019

Offers a category analysis of hair care in the US, including company profiles, market data and key trends and developments.

Baby and child-specific products in Asia Pacific

Article • Euromonitor Strategy Briefings, April 2017

Offers a regional overview of baby and child-specific products in Asia Pacific, including an overview of leading companies and brands, and forecasts for the category.

What FMCG can learn from the DTC revolution

News • 17 September 2019

DTC brands have been good at generating headlines, less good – so far – at generating profit, but, says an industry figure, all FMCG brands can learn from them.

Four technology trends defining the future of beauty

Article • Emma Chiu, WARC Exclusive, September 2019

Technology is not only dramatically transforming consumers’ relationship with commerce, but also expanding offerings in lifestyle sectors.

What's working in luxury

Article • Anna Hamill, WARC Category Intelligence, September 2019

Global strategies, campaign updates and trends in luxury.

P&G Olay: Olay Women's Day 2019

Case Study • SABRE Awards, Asia-Pacific, Fashion & Beauty, Gold, 2019

Olay, a skincare brand, created a campaign for Women’s Day that showed age as a series of fearless stories to encourage brand interest.

ISEHAN Co. Ltd.: We're Hiring... Based on Looks!

Case Study • SABRE Awards, Asia-Pacific, Employer Branding, Gold, 2019

Isehan, the cosmetics maker, organised a job recruitment campaign in Japan to encourage applicants to come to their job interview looking like themselves.

Chando "She says" Campaign

Case Study • SABRE Awards, Asia-Pacific, Marketing to Women, Gold, 2019

Chando, a cosmetics brand, increased sales of its high gloss lipstick with women in China due to its social campaign promoting women.

Future fit communications planning: Exploring the big issues facing FMCG brands – and finding a way forward

Article • Chris Worrell, WARC Exclusive, September 2019

In the second part of this two-part article exploring the big issues facing brands, Wavemaker considers the implications of digital commerce on FMCG brands and the new thinking needed to success on these new platforms.

DETTOL BANEGA SWACHH INDIA: DETTOL BANEGA SWACHH INDIA

Case Study • SABRE Awards, Asia-Pacific, Consumer Health, Gold, 2019

Dettol, a brand of consumer hygiene products, reduced instances of diarrhoea by 10% among school children in India.

Women's Day Marketing-Be more “selfish” and live more poetically

Case Study • SABRE Awards, Asia-Pacific, IN2, Winner, 2019

Procter & Gamble (P&G), a consumer goods corporation, launched a campaign featuring famous poet Vincent Fang that encouraged women in China to treat themselves to hair care products through poetry.

FMCG brands and the future of TV

News • 09 September 2019

The growth of fast-moving consumer goods (FMCG) brands has been intrinsically linked to mass reach media, but brands now face difficult choices when it comes to TV in particular, which may require a serious reappraisal of the wider media market, an ...

Maybelline: Maybelline FitMe Squad

Case Study • Su Ling Chan, Vivien Loh, Kylie Chong, WARC Prize for Asian Strategy, Shortlisted, 2019

Make-up brand Maybelline used a multi-channel campaign to embrace the diversity of Malaysian skin colours and grow market share in the country's liquid foundation category.

Maybelline: Makeup on the Way

Case Study • Benjamin Condit, Jerry Perez, WARC Prize for Asian Strategy, Shortlisted, 2019

Cosmetics brand Maybelline created a campaign that challenged female commuters to apply their makeup in the back of a taxi to grab the attention of young urbanites in top-tier cities in China.

Stayfree: Take Back Your Time

Case Study • Toru Jhaveri, Sanchari Chakrabarty, Natasha Bohra, WARC Prize for Asian Strategy, Shortlisted, 2019

Feminine care brand Stayfree adapted a value proposition in India to boost sales and redefine how women see sanitary pads.

Pond's Men: Bodybuilder

Case Study • Nayantara Atal, Sumegha Rao, Benoit Wiesser, WARC Prize for Asian Strategy, Shortlisted, 2019

Skincare challenger brand Pond's Men leveraged a new way of thinking to shake up a tired category and reverse declining sales in Indonesia.

Stayfree: Project Free Period

Case Study • Toru Jhaveri, Sanchari Chakrabarty, WARC Prize for Asian Strategy, Shortlisted, 2019

Feminine care brand Stayfree created a provocative social initiative in India to drive genuine change in the lives of marginalised women.

Amorepacific feeds growing appetite for ‘edible beauty'

News • 04 September 2019

K-beauty conglomerate Amorepacific is making headway in leveraging growing interest for beauty supplements with its CUBEME brand.

Future fit communications planning: Exploring new strategies for growth for FMCG brands

Article • Chris Worrell, WARC Exclusive, September 2019

This two-part paper seeks to identify and describe the issues that Wavemaker see as having both the largest and most immediate impact on the growth of FMCG brands.

The key to Gen Z shoppers? Offline experiences with digital touches

News • 23 August 2019

Gen Z may be the first generation of digital natives, but insight from AS Watson Group shows that in the beauty category they predominantly prefer in-store shopping.

L'Oréal taps China for omnichannel lessons

News • 20 August 2019

China represents the future of commerce, according to the chief digital officer at L’Oréal China: it’s a place where brands can learn, experiment and grow in the omnichannel space.

Coty Inc (Beauty and Personal Care)

Article • Euromonitor Profiles, August 2018

This Company Profile from Euromonitor provides key details and analysis of Coty Inc, owner of brands such as Rimmel and Marc Jacobs.

Toiletries & cosmetics