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Tobacco marketing, including sponsorship of sports and entertainment properties, is now highly regulated if not banned in most markets in the world, as governments attempt to reduce smoking levels. A major industry trend in recent years has been a shift toward vapour products as an alternative to cigarettes.

Key Reading

Important papers from across the Warc database

This paper analyses the global tobacco industry. It provides an overview of the global tobacco products industry. The paper gives a snapshot summary, with additional sections on the industry's development, organisation and structure.
How a new flagship store for Dunhill Tobacco of London enabled the brand to exceed sales targets.
The use of mobile qualitative research as a way of understanding new smoking rituals.
Reflect on the past obstacles advertising regulations posed in the tobacco industry.

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